How to Broad Target with Facebook Ads

We have directly implemented Facebook ads with broad targeting for many clients, and the results are truly impressive. One account was scaled from $5,000/day to $30,000/day in just 6 months, and another in the men’s fashion sector generated over 1.4 million EUR in revenue in just 30 days. These figures demonstrate the immense power of a broad targeting strategy. If you also want to increase your orders and clicks with your Facebook ads, then this article is what you are looking for. Today, BHW will share detailed ways to apply broad targeting to create breakthrough results.
Broad Targeting on Facebook is increasingly favored by advertisers.
In recent years, broad targeting has become one of the most popular targeting strategies on Facebook. Instead of narrowing the customer base to interest groups, lookalikes, or custom audiences, many advertisers have chosen to “broaden” their targeting to let Facebook’s AI find potential customers automatically based on its data and power.
Overview of Broad targeting

Broad targeting means you only set up a few basic factors like:
- Age (for example: 18+)
- Gender (male + female)
- Geographic location (a specific country or area)
The special thing is that you will not use lookalike audiences, will not select custom audiences, and will not target by interest. cũng không target theo interest (sở thích).
The effectiveness of broad targeting for advertisers on Facebook.
The key to broad targeting lies in Facebook automatically finding customers for you based on the ad creative you are running.
- When you select the campaign objective as Sales or Leads, Facebook will understand that: “This advertiser wants to get orders or potential customers.”
- Based on that signal, the AI system will proactively deliver ads to people who are likely to make a purchase or fill out a form, even if you do not provide any detailed targeting information.
For example: If you sell dog collars, Facebook will rely on data from your website, ad content, creative images, and videos to recognize that this product is for dog owners. From there, the system will automatically deliver the ads to the appropriate group of people. This is the biggest advantage of broad targeting: you do not need to describe the target customers in too much detail, because Facebook can “self-understand” and find the right people. Despite its many advantages, broad targeting also has certain limitations.
- When a pixel is new and has little data, Facebook will have to “grope” over a wide range.
- This makes the optimization process more time-consuming and expensive, as the system needs to test many audience groups before finding the right customers.
Broad targeting is an inevitable trend in the era of increasingly intelligent AI. However, to leverage this advantage, you need to ensure your ad account has a high level of trust and a sufficient amount of data. If you are looking for a solution to own a high-trust, aged account to effectively scale your ads, contact BlackHatWorld for support.
If you are looking for a reputable and professional Facebook ad account rental service, BHW Agency is the most reliable choice. With over 10 years of experience in the advertising field, especially in account rental services, we have affirmed our leading position in the market.
BHW Agency is proud to hold the official Facebook partner badge, along with a team of experts with deep knowledge of the platform’s algorithms and extensive practical experience. Therefore, we always provide the most optimal solutions for customers, especially in providing high-quality Facebook ad accounts, specializing in running difficult and many other sensitive industries.
How to Broad Target with Facebook Ads
Since the privacy changes from iOS 14, we have noticed that relying on detailed filters has become less effective. Broad targeting offers an advantage by allowing Facebook to utilize its massive data repository to find the right potential customers. Instead of focusing on detailed filters like interests or behaviors, broad targeting is increasingly being chosen by advertisers. This method is not only simple to set up but also maximizes the power of Facebook’s automated delivery system and the quality of creative content. The steps are as follows:
Step 1: Start at the ad set level

Once you have completed the basic steps in the Facebook Ads Manager, you will go to the ad set section to customize your target audience. Broad targeting is primarily done in this step. Instead of creating detailed filters, you just need to narrow down the main demographic information and let Facebook automatically find the most suitable people based on actual behavioral data.
Step 2: Set up location and age
In the audience section, you choose the location you want to reach. For example, you can keep the entire United Kingdom or select a different country. Next, refine the age. Instead of leaving it too broad like 18–65+, you can narrow it down to 18–40 if your product or service is more suitable for this group. When you change the parameters, the system will show the estimated daily reach for easy monitoring.
Step 3: Select gender and remove unnecessary details
If your product is for a specific gender, such as men, select the “Male” option. In addition, you must ensure that no filters are selected in the Detailed Targeting section, as broad targeting aims to have no interest-based limitations. You should also turn off the “audience expansion” option so that Facebook does not automatically expand beyond the defined scope.
Step 4: Language and display locations
If your ad uses a specific language, like French, select the corresponding audience that speaks that language to increase relevance. For placements, you can choose auto placements to let Facebook optimize delivery across all positions, or manual placements if you want more detailed control. However, most advertisers typically use the automatic setting, then add creative content suitable for each display format.
When should you choose broad targeting for Facebook ads?

When running an ad campaign, the choice of broad targeting depends heavily on your account status and available budget. Below are some insights from BlackHatWorld’s real-world experience for advertisers to consider:
For new accounts or accounts with little data
When the account is new and the pixel has little data, choosing interests will give Facebook a clearer starting point. For example, if you sell skincare products, targeting people with an interest in beauty will help the system easily identify the potential audience instead of having to “grope” too broadly from the start.
For the account has a lot of data
For accounts that have been running for a long time and have a lot of data collected from previous campaigns, broad targeting often brings superior effectiveness. At this point, Facebook’s AI will automatically analyze behavior, purchase history, and website interactions to find the right people with a high probability of converting, without you having to limit too many parameters. This is especially useful when you want to scale up.
If the budget is small
In cases of a limited budget, interest targeting helps save costs by focusing precisely on customer groups who already have a clear need. This is a way to optimize every penny spent, avoiding Facebook’s experimentation with too many broad audiences that may not bring quick results.
If you have a large budget
When you have a large budget, broad targeting is the optimal choice for rapid scaling. The Facebook system will leverage data and AI to expand its reach, delivering ads to new potential users. This is the stage where “unlocking” Facebook’s learning ability brings a breakthrough in efficiency.
In practice, we often combine and test both methods. In the initial phase, when the account is new, interest targeting often yields quick and cost-effective results. But after a while, when the pixel has learned enough data, broad targeting proves its superiority, especially when you need to expand scale and budget.
Broad targeting is not just a trend but also a smart solution in the context of Facebook’s increasingly optimized AI. Depending on the account’s development stage and budget size, advertisers should flexibly combine interest and broad targeting to achieve maximum effectiveness. We hope the content we shared can help you better understand and successfully apply Facebook ad optimization strategies in 2024. We wish you success!
Frequently asked questions
Yes, but in the initial phase, small businesses should combine it with interest targeting to reduce costs and get an accurate starting point, and only then expand to broad targeting when there is enough data.
You need to ensure that the creative (images, videos, ad content) is really appealing, and at the same time, the pixel or account has data for the Facebook AI to optimize better.
💬 Contact now for free consultation from BHW!
- Website: https://vi.blackhatworld.io/
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
This article is also available in other languages:
- 中文:
- Русский:
- English: How to Broad Target with Facebook Ads