How to run medicine Ads on Facebook
With a large user base, Facebook Ads is a popular advertising channel chosen by many businesses to reach target customers. However, Facebook is tightening its advertising policies, especially for the healthcare sector. Therefore, running pharmaceutical ads on Facebook is a major challenge for many advertisers. Nevertheless, with a proper strategy and full compliance with Facebook’s regulations, it is still possible to launch a successful advertising campaign. In today’s article, BlackHatWorld will guide you through the most detailed steps on how to run pharmaceutical ads on Facebook. Check it out now!
Facebook’s Policy on the Pharmaceutical Industry
Although Facebook advertising is one of the simplest and most effective ways for businesses to quickly reach target customers, the pharmaceutical industry is a highly regulated field. Improper advertising not only prevents your ads from being displayed on Facebook but may also violate advertising policies and legal regulations. Therefore, if you want to run pharmaceutical ads on Facebook, you must understand and comply with the policy guidelines before launching your campaign.
For prescription medications, you are not allowed to advertise unless authorized by Meta. Online pharmacies, telehealth providers, or pharmaceutical manufacturers must complete the prescription drug advertising application along with a valid healthcare certification from LegitScript to be eligible to run ads on Facebook. They are also required to include a disclaimer stating that users should consult a licensed medical professional or obtain a valid prescription. Details of the application process: https://vi-vn.facebook.com/business/help/263390265553560. Once approved by Meta, advertisers may run prescription drug ads targeting users in permitted countries. Ads must only target individuals aged 18 and above and must comply with all applicable policies and legal regulations.
Prescription medication ads typically include only product introduction and instructions on how to purchase the medication. They must not display prices, advertise the sale of prescription drugs, use unclear call-to-action (CTA) buttons, or promote giveaway programs. The advertising content must not suggest or imply the purchase of prescription medications without consultation or a valid prescription. For dietary supplements or herbal products, it is prohibited to advertise any medications that contain substances deemed unsafe by Meta, including anabolic steroids, chitosan, comfrey, dehydroepiandrosterone (DHEA), ephedra, growth hormones, and melatonin. It is also forbidden to include terms that list medicinal ingredients, or chemical names, or make absolute claims such as “completely cures” or “100% guaranteed effectiveness.”
Preparation Steps for Running Pharmaceutical Ads on Facebook
In addition to fully complying with Facebook’s advertising policies for the pharmaceutical industry, you need to prepare the following elements:
Professional Fanpage
Ensure the page has a complete and clear brand name, along with a high-quality profile picture and cover photo that meet Facebook’s size requirements.
Include a detailed description highlighting the key features of the advertised products, along with contact information so customers can reach out when needed.
Besides optimizing the page, you should also update content regularly, such as customer reviews, guides for identifying genuine products, and instructions for use.
Website or Landing Page
Although creating a website or landing page is not mandatory for running Facebook ads, it is recommended if you want to advertise on a large scale and achieve high conversion rates. The design should be simple and easy to understand, focusing on clear CTAs (such as “Buy Now” or “Register for Consultation”), with full descriptions of product benefits and business licenses.
Products with Clear Origin and Source
Fully labeled with tags, barcodes, and quality certification documents issued by trusted regulatory agencies in the industry.
Create a Business Manager Advertising Account
Set up Pixel to track customer behavior on the landing page and Fanpage after clicking on the ad, helping to improve conversions. Create a high-trust Facebook advertising account to run ads and manage the budget effectively.
Identify Target Customers and Choose the Right Campaign Type
The pharmaceutical industry offers a wide variety of products, each suitable for a specific customer group. Since the customer base in this field is highly diverse, it is important to identify the right audience for your product ads based on demographic factors. Consider the common health issues they face and the factors they care most about when choosing a product (such as a reliable supplier with good quality and reasonable prices).
Popular types of pharmaceutical advertising campaigns on Facebook include engagement ads, conversion ads, message ads, and video ads. Each type of ad targets a specific goal and delivers different results. Engagement ads help increase interaction on your Fanpage, making your brand more visible. Conversion ads direct customers to your website or landing page to place an order, but they require a Facebook Pixel and an attractive landing page. Message ads allow businesses to connect and communicate with customers to increase the conversion rate. With video ads, you can invite pharmaceutical experts to promote the medicine and introduce the benefits of the product.
Creating Effective Pharmaceutical Ad Content That Complies With Policies
Content plays an important role, accounting for up to 80% of the effectiveness of an advertising campaign. At the same time, content for pharmaceutical ads must strictly comply with Facebook’s policies to increase the chance of approval and ensure smooth ad performance.
The typical structure of pharmaceutical ad content includes: capturing attention => highlighting the problems that customers are facing and emphasizing them. Then, provide a solution by introducing how the medicine helps treat the condition, along with its safety supported by quality inspection certificates and business licenses recommended by pharmaceutical experts. After that, include a call to action such as clicking to register for detailed consultation and to make a purchase.
When creating ad content, avoid using phrases that guarantee results, list chemical ingredients, or refer to medical treatments (such as treating doctors, patients, bones and joints, pain, etc.). Do not exaggerate the effectiveness of any medication, as its impact depends on the user’s health condition.
When designing ad images or videos to deliver content to customers, make sure they are high quality, include your brand logo, and follow standard size guidelines for best display. However, avoid using violent, horror, or adult (18+) images. Also, avoid using celebrity images or images with too much text, as these may lead to ad rejection by Meta.
How to Set Up a Facebook Advertising Campaign for Medicine
Once all the necessary elements are ready, you can proceed to set up the advertising campaign by following these steps:
Step 1: Go to Ads Manager and Create a New Campaign
Access Facebook Ads Manager and click on +Create to start a new campaign. Next, select your campaign objective, and ad creation method, and click Continue. Then, enter the campaign name for easy tracking and select the ad category if your business belongs to a special category. After that, complete the campaign details such as Advantage+ campaign budget, A/B Testing, and Reporting, then click Next.
Step 2: Set Up the Ad Set
In the ad set setup interface, name the ad set and select the Conversion Location under the Conversion section. Conversion locations include: Website, App, Website and App, Messaging Destination, and Calls (if you select Sales as the objective). Typically, for pharmaceutical ads, businesses often choose Website to direct customers to the website to learn more about the products and services and make a purchase.
For Website as the conversion location, you need to install a Pixel on your website to track customer conversion behavior after they click on the ad. After setting up the Pixel, you need to share the Pixel created by Business Manager (BM) with the ad account, along with selecting a performance objective that suits the ad campaign. Next, set a budget for the ad set and target the appropriate audience (age, gender, location, interests). Choose the ad placements from Advantage+ Placements or Manual Placements. If you select Manual Placements, you can choose where the ad will appear.
Step 3: Create a Pharmaceutical Ad Template
On the next interface, name your advertisement. Then, select your Fanpage or connect your Instagram account in the Identity section. At this point, you will have two options: select an existing post or create a new one. If you choose an existing post from your Fanpage, select one with high organic engagement to achieve the best performance. If you prefer to create a new post, choose the appropriate ad format. Complete the ad details: headline, description, link, image or video, and the CTA button.
Step 4: Review and publish the advertising campaign
After completing the detailed setup of the campaign, review all the information by clicking Preview Ad to see how the ad will appear, then click Publish to launch the advertisement.
Tracking and Optimizing Pharmaceutical Ads
To achieve the best results and optimize costs, you need to regularly monitor performance and adjust your campaign when running pharmaceutical ads on Facebook. Key advertising metrics to focus on include CPM, CTR, CPC, and cost per message. For ad optimization, you should perform A/B testing on visuals, content, or accurate audience targeting. Combine this with running remarketing campaigns to reconnect with people who showed interest but have not made a purchase. Review suitable ad scheduling and turn off ineffective campaigns after around 3 to 5 days.
Common Mistakes When Running Medicine Ads on Facebook
During the process of running Facebook Ads to promote medicine, advertisers may encounter some common mistakes such as:
- Using words or images that violate advertising policies, can lead to ad rejection and, more seriously, account deactivation. This includes using prohibited terms, before-and-after comparison images, copyright infringement, or images containing too much text.
- Targeting the wrong audience, causes the ads to appear to irrelevant users, which results in poor advertising performance.
- Targeting inappropriate audiences or countries where Facebook does not allow medicine ads, can also cause the ads to be rejected.
- Creating ad content that exaggerates the effectiveness of the product or includes shocking images.
Unclear ad CTAs, listing prices or chemical ingredients of medicines, offering giveaways, or implying that medication can be purchased without consultation or prescription are all violations. Advertising prescription drugs without Meta’s approval is also against policy. All of these actions violate Facebook’s advertising policies and will result in ad rejection.
Running medicine-related ads on Facebook requires strict compliance with regulations and a well-planned ad strategy. It is important to combine content, visuals, and a proper delivery strategy while regularly monitoring and optimizing your ads. By understanding and following Meta’s policies, and by creating professional, engaging campaigns with frequent ad optimization, you can achieve the best results.
Running medicine-related ads on Facebook requires strict compliance with regulations and a well-planned ad strategy. It is important to combine content, visuals, and a proper delivery strategy while regularly monitoring and optimizing your ads. By understanding and following Meta’s policies, and by creating professional, engaging campaigns with frequent ad optimization, you can achieve the best results.
Facebook Ads Account Rental Service for Pharmaceutical Campaigns
If you are facing difficulties in running pharmaceutical ads on Facebook:
- Your ad account is constantly being scanned or disabled.
- You are unable to run pharmaceutical campaigns due to policy violations.
- You want to run ads stably with a large budget to boost sales without worrying about checkpoints.
- You lack experience in ad optimization and do not know how to perform A/B testing, or how to scale your ads for maximum effectiveness.
Don’t worry. Choose and use our reliable rent facebook ad account service, specially designed for the pharmaceutical industry. BlackHatWorld guarantees:
✅ High-trust, stable Facebook Ads accounts with unlimited spending
✅ A variety of account types for clients, especially Invoice accounts and Agency accounts that can run multiple campaigns with large budgets
✅ Full support for setting up Pixel, Business Manager, domain verification, and Fanpage
✅ Experts will accompany and support you in setting up and optimizing your campaigns in detail and with high efficiency
✅ Our support team is always ready to assist customers 24/7, quickly resolving any issues
Facebook Advertising Account Rental Price List?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
This article is also available in other languages:
- Russian: Как запускать рекламу медицинских препаратов в Facebook
- English: How to run medicine Ads on Facebook
- Chinese：
