Best Creatives for Warm Audience Facebook Ads to Drive Immediate Sales

In today’s competitive world of Facebook advertising, reaching the right customer at the right time is a key factor in generating instant revenue. But how do you not only reach but also persuade “hot” customers to act immediately? In this article, BlackHatWorld will share the most creative and effective ads, specially designed for a target audience with urgent needs. From using eye-catching visuals and persuasive messages to strong calls to action, you will see how to optimize each campaign to turn traffic into immediate actual sales. We will also provide practical examples to help advertisers visualize how to apply these strategies to their own product or service.

Advertising to warm and cold customer data

To create an effective Facebook ad campaign, we always emphasize clearly distinguishing between two types of audiences: warm customers and cold customers. Understanding the characteristics and behavior of each group helps you deploy smart retargeting campaigns, optimize advertising costs, and rapidly drive revenue.

Warm audience

First of all, we want to talk about the warm audience, also known as the warm audience. These are customers who have previously interacted with your business and already know who you are and what you do. For example, they could be people who:

• Have you liked or interacted with your posts on Facebook or Instagram
• Have followed your fanpage previously
• Have you visited your website or landing page
• Have seen your ads before
• Have attended events, signed up for news, or downloaded documents from you

So why should advertisers focus on the warm audience, especially on social media? Because, in our experience, most people need to see an ad multiple times before they actually click on the website. And it takes many more times for them to become actual customers, complete a purchase, or use your service.

When we create a warm audience in Facebook Ads Manager or another advertising platform, we can retarget people who have previously engaged with the business. For example, if you run an ad campaign for an online course, you can retarget those who visited the course introduction page but did not register. This helps move them one step closer to becoming a customer, thereby increasing revenue and campaign effectiveness.

Cold Audience

On the opposite side, we have the cold audience. These are all the people who have never heard of your business and do not know the product or service you offer.

So why should we still target cold audiences? The goal is to help them become aware of you, understand your brand, and recognize the value that your product or service provides. When they start to recognize and show interest, they will gradually turn into a warm audience. You can then continue to target them through retargeting campaigns, eventually converting them into actual customers. When creating a cold audience in Facebook Ads Manager, we often target based on criteria such as:

• Location
• Interests
• Consumer behavior or online habits

Practical example: If you are the owner of a new restaurant in the Westchester area, you can target people within a 10-mile radius around Westchester who have interests related to cuisine, dining, specific dishes, or new restaurants. The goal here is to turn people who are completely unaware of your restaurant (cold audience) into a warm audience and eventually actual customers who come to enjoy a meal at the restaurant.

A guide to creating a warm audience in Facebook ads.

When we talk about maximizing the ROI for a Facebook ad campaign, one of the most crucial steps is creating a warm audience. These are people who have previously engaged with your business and are highly likely to take a purchase action.

Accessing Audiences in Business Manager

First, open Business Manager and scroll down to select Audiences in the menu. If this is your first time setting up an audience, you will see an empty list. We emphasize that today, we will focus on Custom Audiences, as this is the audience group that yields instant ROI compared to any other type.

Custom Audiences include people who have liked your Facebook page, watched a video, engaged on Instagram, or visited your website. These are potential customers who are already familiar with your brand, completely different from those who are targeted based on interests.

Next, when your business wants to expand its reach, you can use lookalike audiences. These are people with behavior and characteristics similar to your current customers, which is extremely useful when looking to find more high-quality customers.

Meanwhile, a Saved Audience is a targeting group based on interests, for example, people who like yoga, the Lululemon brand, or reading Goop.com. However, to save time and maximize ROI, we recommend advertisers prioritize Custom and Lookalike Audiences.

Creating a Custom Audience from various sources

You can create a custom audience based on various data sources of Meta’s Audience Network ads:

• Website: People who have visited your website. For example, you can create an audience of all visitors within 180 days, or only those who completed actions such as adding to cart, signing up, or checking out.
• Customer list: A list of existing customer emails.
• App activity: People who use your app.
• Offline: For physical stores.
• Video: People who have watched a video on Facebook or Instagram, from 3 seconds up to 95% of the video.
• Instagram account: People who interact with posts, ads, or direct messages.
• Lead forms: People who have filled out an information collection form.
• Facebook events: People who attended an event.
• Instant experiences: People who interacted with the instant experience.
• Facebook & Instagram shops: People who shopped via the on-platform shop.

For example, with a website, you should choose the correct pixel to track behavior. Use an easily recognizable name, for instance: Vibrant website audience 180 for all visitors within 180 days. This is one of the most important audiences we recommend you create, even before running ads.

Creating audiences from Instagram and Facebook

You should also create a Custom audience from Instagram:

• People who saved any post or ad
• People who sent a direct message
• People who engaged with any post or ad

This only works with a Facebook Business Account, not applicable to personal profiles. We recommend selecting everyone within 365 days and naming it, for example: Instagram engagers 365. Similarly, you should create a similar audience for the Facebook page.

Creating audiences from video

Video audiences are a great way to reach people who are already interested in your brand. You can create audiences from people who watch at least 3 seconds of video, then expand to 10, 15, 25, 50, 75, or 95% of the video. Be sure to select all important videos to build the audience. As your business grows, continuously update new videos so that the audience automatically expands over time. Compared to interest targeting, building audiences from video is much more cost-effective and efficient. We recommend that advertisers create three main warm audience groups:

• Video viewers 3s: Select all important videos.
• Instagram & Facebook engagers: 365 days.
• Website visitors: 180 days.

Directly targeting these audiences will help increase the conversion rate, as these are people who already know you and have previously engaged. You don’t have to guess who will see the ad; everything is ready to drive immediate action.

Best Creatives for Warm Audience Facebook Ads to Drive Immediate Sales

When targeting warm customers on Facebook, creating engaging and high-converting ads is key to driving immediate sales. Advertisers need to focus on creative ad formats such as instant experience, carousel, and video to retain customers, increase engagement, and encourage quick action.

Using Instant Experience Ads on Facebook

We know that to effectively reach hot customers, keeping them on the platform and having a seamless content experience is crucial. Instant experience ads are a powerful format that allows us to create an optimized full-screen experience for mobile devices. Customers do not need to leave Facebook to learn more about the product or service, which helps increase immediate interaction.

In instant experience ads, we usually focus on three core elements: creativity, compelling copy, and a clear call to action (CTA). For example, The Five Minute Journal uses simple yet eye-catching imagery to showcase the product. Consistency is maintained throughout the instant experience with bright visuals, captions, and highlights. CTAs like add to cart encourage customers to visit the website to complete the transaction. The ad copy builds trust by mentioning famous brands and publications, helping to increase immediate credibility. To create an instant experience ad, we simply need to select the campaign objective and use available templates or custom designs as needed. Some popular templates include:

• Instant storefront: Displays products in a grid layout for users to easily browse multiple products.
• Instant customer acquisition: Creates appealing mobile landing pages to stand out without leaving the Facebook app.
• Instant storytelling: Tells a brand or product story using photos, videos, and engaging text.
• AR templates: Experiments with augmented reality for customers to interact almost directly with the product.

When instant experience ads run, we can create custom audiences from those who have engaged and lookalike audiences to expand reach. Advertisers can target all engagers or only those who clicked on specific links, focusing on customers with the highest purchase intent.

Using Carousel Ads on Facebook

Carousel ads are a powerful tool for product positioning and converting viewers into customers instantly. With this format, you can combine up to 10 images or videos, creating a seamless interactive experience on the customer’s screen.

We encourage you to tell a story or display multiple products that align with customer needs. For instance, Qettle uses carousel ads to present various customer reviews, giving viewers more reasons to purchase the product. Advertisers should use short headlines so that the text is fully visible on mobile devices. If running a catalog sales objective, the carousel also helps to personalize products based on the customer’s previous activity on the website, increasing the transaction value and reminding customers of the products they were interested in. In a carousel ad, three key elements include:

• Creativity: Each carousel card should be engaging, guiding the viewer through an information journey or product story.
• CTA: A strong CTA on each card helps viewers take quick action.
• Copy: Concise yet persuasive information to encourage immediate purchase.

When the carousel ad runs, you can also create a custom audience from people who interact with the ad or linked instant experiences, effectively expanding the retargeting capability.

Using Video Ads on Facebook

Video continues to be a popular and effective format for capturing the attention of hot customers. We, the advertisers, can use video to quickly showcase the product, build desire, and develop trust through customer reviews. When creating video ads, be sure to incorporate:

• CTA: Provide a clear reason for customers to act, such as offering a discount or special promotion.
• Creativity: The video must be engaging from the first few seconds, convey the product’s main features, and include captions so that viewers who do not turn on the sound still understand the message.
• Copy: The content should be both logically persuasive and emotionally compelling, making hot customers want to buy immediately.

For example, Hydrow uses a 60-second video demonstrating the product in various settings, along with large captions to ensure the message is clear. The copy directly targets the interested audience, combining an appealing offer to increase the conversion rate.

We also advise advertisers to create custom audiences from video viewers based on engagement level. Longer viewers often have higher purchase intent, helping to optimize retargeting campaigns and drive immediate sales.

Leveraging the right ad format to reach hot customers can create a sales boom in a short period. When we combine creative content, a seamless experience, and a strong call to action, advertisers can easily encourage customers to make an immediate purchase decision. Continue testing, analyzing, and optimizing so that every campaign achieves maximum efficiency and brings sustainable profit to the business.

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This article is also available in other languages:

• 中文： 
• Русский: Лучшие креативные рекламные объявления для горячей аудитории в Facebook для мгновенного увеличения продаж
• English: Best Creatives for Warm Audience Facebook Ads to Drive Immediate Sales