The BEST Facebook Ads Format for 2025 (Based On Data)
If you are struggling to make your brand grow stronger, needing just a big enough push to help the brand “take off,” then this article (and video) is exactly what you are looking for. We will show you how to run effective meta ads so that your brand truly explodes, attracts the right customers, and generates exceptional sales.
Over the past 10 years, we have directly spent hundreds of thousands of dollars in personal budget to test advertising on Meta for ourselves and our clients. The good news is that we have extracted extremely valuable data about the Facebook and Instagram ad formats that perform best today. Believe me, these numbers will completely change the way you view advertising. Let’s explore the details in this article!
The BEST Facebook Ads Format for 2025 (Based On Data)
The most effective ad format on Facebook today has completely changed compared to a few years ago. This is not just a personal opinion but a conclusion drawn from the real data of thousands of advertisers in our community.
We currently manage a fanpage and a website specializing in sharing knowledge about Facebook and Instagram advertising, with over 250,000 active members. This gives us the opportunity to access a large amount of data and opinions from advertisers in various fields, from self-running ad freelancers and small business owners to professional agencies.
With many years of experience in providing resources and renting Facebook ad accounts, BlackHatWorld is proud to be an official Facebook partner, owning rich resources, a diverse account system, and top quality. We have accompanied and supported hundreds of businesses in successfully implementing Facebook ad campaigns, helping them achieve strong sales growth and enhance ad efficiency on the platform.
Behind these results is a team of experienced experts who are dedicated to meticulously nurturing, maintaining, and optimizing each ad account. Every account is carefully selected and maintained for a long time, having run stably with various industries and products, ensuring that when customers use them, they will not be flagged or encounter policy violations.
The spectacular change in Facebook ads after only two years
In a recent survey, we asked the question: “Which Facebook ad format works best for you?”
After collecting nearly 3,000 votes, we obtained some very notable figures:
- 60% stated that video delivered the highest performance.
- 27% chose image.
- 9% chose carousel.
- And 4% chose other.
Clearly, video is absolutely dominating in the eyes of most advertisers. But the notable thing is that when we asked the same question two years ago, the results were completely different. Two years ago,
- Video accounts for 44%.
- Static images account for 38%.
- Carousel is 14%.
- Others remain at 4%.
Thus, in a short period, the video ad format has increased sharply, surpassing other formats, a clear shift in the behavior of both advertisers and users.
Internal data confirms the trend
The internal data from our system, which manages over 400 BM ad accounts, shows results almost identical to the community survey:
- 58% of video ads yield the highest performance.
- Still images account for the rest, slightly higher than the survey.
- Carousel and other formats are nearly the same
These numbers reinforce that video is currently the “king” of ad formats on Facebook and Instagram.
Why is this change so surprising?
We are genuinely surprised because video is inherently a format that requires much more effort and production cost than images. As a professional agency, we have a well-trained team for filming, editing, and video content creation. However, what surprises us is that many people in the community are also heavily investing in video. That said, we do not encourage you to misunderstand that: “Running video ads is enough now,” because campaign effectiveness also depends on whether the video size for the ad is correct and whether the video content is engaging.
In fact, the remaining 40% of data still shows that image and carousel ads can perform very effectively in the right circumstances, such as for remarketing ads, short-term promotional campaigns, or products that need to be shown in clear visual detail.
The key is choosing the right format for the right objective. Videos may be more engaging and tell a story better, but static images help convey the message faster during users’ “quick scrolling” moments.
Discover how to run video ads for the Advantage+ Shopping Meta Ads campaign
When it comes to scaling brands with video ads on Meta Ads, most advertisers agree that the Advantage+ Shopping Campaign (ASC) is one of the most powerful tools available today.
We have directly implemented this campaign for many brands and achieved incredible results; in just one week, we spent $1,096 USD and generated $4,420 USD in revenue, equivalent to a ROAS of 4.04. That is a real number proving that if your creative video is engaging enough, Meta’s AI system can turn an ordinary campaign into a true sales “machine.” Below, we will provide a detailed step-by-step guide to help you set up and optimize your Advantage+ Shopping Video Ads campaign.
Step 1: Create a new campaign with the right objective
Start by accessing Meta Ads Manager, and click on Create in the top left corner.
In the Campaign Objective section, choose Sales, which is the ideal choice for 90% of cases, especially if you are selling online or aiming for direct conversions.
Next, you will see the Advantage+ Shopping Campaign (ASC) option.
Previously, many advertisers still used a manual sales campaign, but Advantage+ is a superior step forward thanks to Meta’s ability to automatically optimize audience and purchasing behavior using AI. This system will automatically identify the users most likely to make a purchase, helping you save time and budget.
When we tried running a manual campaign and an Advantage+ Campaign side-by-side, the ASC campaign brought in twice the number of orders at a 35% lower cost. Therefore, select Advantage+ Shopping Campaign and click Continue to begin.
Step 2: Set up a well-optimized ad set.
After naming the campaign (e.g., “ASC_New_October”), we recommend adding a start date to track performance across different periods easily.
- Conversion location: Select website.
- Performance goal: Select the maximum number of conversions.
- Pixel: Connect your pixel to the website (Shopify, WordPress, or another platform). If you haven’t connected it yet, it only takes a few minutes to set up.
- Conversion event: Select purchase so Facebook can optimize for the actual buying action.
- Audience location: Choose the country where you want your ad to be displayed, such as the US, Canada, the UK, or Vietnam.
Regarding the budget, choose a daily budget instead of a lifetime budget for easy scaling. We recommend starting small at around 20–50 USD/day. Let the ad “learn” before you scale.
Step 3: Create engaging video ads
This section accounts for 80% of the campaign’s effectiveness.
Name the ad, and connect the Facebook page and Instagram account.
Select Manual Upload → Single Image or Video, then upload the main ad video.
We often prepare three different video versions to ensure optimal display in all placements:
- 1080×1080 (square) – used for the news feed
- 1080×1920 (vertical) – used for stories and reels
- 1920×1080 (horizontal) – used for the right column or horizontal videos
Meta will automatically choose the appropriate version for each display placement.
Example: If you are selling a heating hoodie, film a genuine video, such as someone wearing it outdoors in the cold, accompanied by the text “Stay Warm, Stay Freezing-Proof.” Visuals combined with a strong call-to-action will help you increase your CTR significantly.
Step 4: Write convincing ad copy
This is the part that many advertisers overlook, but it directly affects the click-through and conversion rates. In the primary text section, you can ask ChatGPT or an AI copywriting tool to help you write compelling content.
Example: “Aching neck, shoulders, or back? Our infrared heating hoodie provides quick pain relief and keeps you warm all day. Shop now!”
Select the call-to-action (CTA) button “shop now,” and you should also create 3–5 different content versions for Meta to test automatically.
Step 5: Monitor, optimize, and scale your campaign
After the ad is approved and starts running, absolutely do not make any edits for the first two weeks. This is the learning phase, where the Meta system learns how to deliver the ad most effectively. If you change it too early, the learning process will be “reset,” making the ad less stable and more costly. After two weeks, analyze the following metrics:
- Cost per purchase (CPA)
- ROAS (return on ad spend)
- Total number of orders
Turn off ads with a CPA higher than your profit margin and keep the effective ones.
Every time you turn off two ads, you should add two new ones to maintain at least five active ads. When expanding the budget, only increase by 10–20% each time (for example, from $100 to $110–$120/day). If you increase too quickly, the system will “relearn from scratch,” causing a sharp decrease in efficiency.
The year 2025 marks a strong shift in how users interact with Facebook ads. Choosing the right ad format not only helps optimize costs but also enhances the viewer experience, thereby improving CTR and sales. Continuously experiment, analyze data, and create content relevant to user behavior so you can lead the Facebook ad race this year.
Frequently asked questions
According to the latest data, short-form vertical video (Reels Ads) and Dynamic Ads are the two formats with the highest conversion rates, thanks to their ability to capture attention and personalize content for each viewer.
If you want to build brand awareness quickly and increase engagement, prioritize video. However, for highly visual products such as fashion, beauty, or furniture, high-quality image ads still provide good results when combined with a clear call-to-action.
💬 Contact now for free consultation from BHW!
- Website: https://vi.blackhatworld.io/
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