Facebook Ads for Painters: The Best Targeting Strategy for Homeowners
Customers are increasingly searching for home repair and renovation services on Facebook, making Facebook ads an extremely effective channel for painters and house painting companies. However, simply running ads does not guarantee customers. To optimize the budget and generate high-quality leads, painters need to understand how to target the right group of homeowners at the right time and with the right needs. In this article, BlackHatWorld will analyze a Facebook advertising strategy specifically designed for painters, focusing on how to effectively and sustainably reach homeowners.
3 Creatives suitable for Painting Businesses on Facebook Ads
When working with advertisers in the painting industry, we notice a very clear common point: customers do not care much about technicalities; they care about the before-and-after transformation, the sense of trust, and “who will enter my house to work.” Therefore, creatives for Facebook painting ads need to be visual, authentic, and easy to create. Below are the 3 most effective format of Facebook ads in 2026 for house painting businesses or paint sellers (already proven):
Time-lapse Before – After Video of the Painting process
The first and easiest type of content to implement is the time-lapse video of the painting process. With just a phone and a simple tripod, you can create a highly engaging video. The content is straightforward: record a wall, a room, or the exterior of the house before painting, then speed up the entire construction process to clearly show the color change. This type of video is very “eye-catching” and fits well with the Facebook scrolling behavior of users.
For example, the video can end with an image of the finished room, the company logo appearing with a call to action such as: “If you are planning to paint your house, click the button below to receive a free quote.”
Technically, most smartphones today have a built-in time-lapse mode. On iPhone, you just need to open the Camera and select Time-lapse mode to start filming immediately. After completion, the video should typically be kept between 15–30 seconds to ensure a high watch-through rate. We recommend editing with CapCut because it is very user-friendly. You can speed up the video, add background music, insert a logo, and even record a voice-over. CapCut also supports auto-captions, which are very suitable for Facebook ads in 2026 when viewers often enable mute mode.
Selfie video introducing the crew or business owner
The second type of content that performs extremely well for local house painting businesses is selfie-style videos. You just need to hold your phone vertically while standing right at the ongoing project site.
Trong video, bạn có thể giới thiệu ngắn gọn về bản thân, công ty, khu vực phục vụ và dự án hiện tại. Ví dụ:
In the video, you can briefly introduce yourself, the company, the service area, and the current project. For example: “Hello, I am Minh, a painter in the Sydney area. Today, we are finishing a 2-bedroom apartment with a creamy white tone. If you need house painting services, please leave your information below, and we will contact you for a detailed consultation.”
This type of advertising builds strong trust because customers see real people, not an anonymous brand. When they message or fill out a form, they already know who you are, what your voice sounds like, and how your work process functions. This is especially important for customers hiring painters for the first time. Besides filming your face, you can rotate the camera to film the project, point out ongoing details, or insert before-and-after images while editing the video. A bit of light background audio will help the video hold attention longer.
Satisfying video capturing the moment of color change
The third type of content is “satisfying” videos that focus entirely on visual appeal. These are close-up videos of the painting, rolling, or spraying process, where colors change significantly in just a few seconds. When users browse Facebook and see a thumbnail showing an old wall about to be “transformed,” they are likely to click and watch. This type of video does not need dialogue, only light, relaxing background music. The video duration can be very short, even just 6–10 seconds. It is crucial to clearly show the before-and-after painting moments. At the end of the video, simply display your logo and a simple CTA like “Get a free house painting quote.”
We often advise advertisers to combine multiple content formats within the same video. For example: start with a “satisfying” clip, then transition to a selfie video to briefly explain the project, and conclude with a call to action spoken by yourself. This method is both engaging and trust-building, making it very suitable for running conversion ads on Facebook.
Facebook Ads for Painters: The Best Targeting Strategy for Homeowners
For Facebook ads to truly bring in customers for house painting services, we need to reach the right people, in the right area, at the right time. In this section, we will walk you through each detailed step in Meta ads, from creating a campaign, setting a budget, and local targeting to building ads and effective lead generation forms. This is the process that many house painting contractors in Australia, the US, and the UK are applying to consistently receive quotes every day.
Create a Lead Campaign for house Painting Services
Once you have accessed the Meta ads dashboard, the first thing we need to do is create a new campaign. Please click the Create button at the top of the screen.
At the objective selection step, we recommend choosing Leads, because the goal of house painting ads is to get customers to leave their information for a quote, not just to view or interact. After selecting the Leads objective, click Continue to move to the next step.
Understand the Facebook ad structure correctly
Before diving deep into the settings, we want you to clearly understand the Facebook ad structure, which consists of three levels:
- The campaign level is where you set the overall budget and advertising objective.
- The ad set level is where you perform location targeting, select the fanpage, and set up conversion actions.
- The ad level is the actual content that homeowners see, including images, headlines, descriptions, and quote forms.
Understanding each level will help advertisers avoid incorrect adjustments that waste the budget.
Setting an appropriate Budget for House Painting Businesses
At the campaign level, we begin by entering the budget. Based on practical implementation experience, we recommend that new house painting businesses running ads should start with a budget of 50 to 100 USD per day.
- If you are in Australia, this is equivalent to 50 to 100 AUD per day.
- If you are in the United States, it is about 35 to 70 USD per day.
- If you are in the United Kingdom, it is about 25 to 50 pounds per day.
In this example, we enter a budget of 50 USD and click Next to proceed to the ad set level.
Choosing the conversion location with Instant Forms
At the ad set level, the first thing to set up is the Conversion location. We always prioritize selecting Instant forms because this format generates the most leads at the lowest cost for local services like house painting.
You simply need to select Single as the Conversion location, then choose Instant forms. The greatest advantage of Instant forms is that customers do not need to leave Facebook, resulting in a much higher form-filling rate compared to a regular website. This is particularly suitable if you do not yet have a strong website or do not want to invest too much in initial costs.
Select fanpage and optimize performance goal
Next, you select the Facebook fanpage representing your house painting business. In this example, we use a demo fanpage for illustration.
In the Performance goal section, we always choose Maximize number of leads instead of Maximize number of conversion leads. Through multiple tests with large budgets, we have found that choosing to maximize the number of leads significantly reduces the cost per lead.
Many advertisers worry that this method will generate low-quality leads. However, when combined with a properly designed Instant form, only homeowners with genuine needs will be willing to answer multiple questions to receive a quote. As a result, you still obtain quality leads but at a much lower cost.
Nhắm mục tiêu địa phương chính xác để tránh lãng phí ngân sách
The next part is targeting. Facebook defaults to showing the entire country, but for house painting services, targeting the whole country is completely unreasonable.
We recommend that you only target the specific areas that your business serves. For example, if you provide house painting in the Chadstone area, enter this location and use the Drop pin feature to place a pin around that area. You can adjust the radius as appropriate.
An important tip that very few people notice is to use the Exclude feature to leave out areas outside your service zone. This helps prevent Facebook from distributing ads to places where you cannot accept a job, thereby saving thousands of dollars in budget every year.
Check audience size and select ad formats
After completing the targeting, please check the Audience size. For local businesses, we recommend an audience size of at least 500,000 people so the algorithm has enough data to optimize. If the file is too small, advertising costs will increase.
Next, click Next to move to the ad level. Here, we usually advise you to start with single image ads because they are easy to implement, fast to upload, and allow you to test multiple angles simultaneously. Videos are very effective but time-consuming to film and edit, and they are not always necessary for beginners.
Write engaging ad content to attract homeowners
After selecting the image, you begin building the ad content. Currently, the effective trend is personalized ads that speak like a real person, avoiding overly aggressive selling.
The headline should be simple and direct, such as “Full house painting” or “House painting renovation from 3.49”. The description can include social proof like “700+ satisfied customers” to increase credibility. The call to action button should be Get quote to match the desired behavior of homeowners.
Create an Instant Form to filter Quality Leads
We create an Instant form by scrolling down to Destination and selecting Create form. We recommend choosing the More volume mode and adding 3 to 4 questions to understand the basic needs of customers, while filtering out non-serious leads. Examples include the number of bedrooms, the number of floors, the level of urgency, or the preferred contact method. Then, collect basic information such as full name, email, phone number, and address.
Do not forget to add a Privacy policy using a website link or Google Docs. On the thank you page, you can announce the quote response time and add a Call business button for customers to call immediately. Once finished, click Create form and Publish. Now your Facebook advertising campaign for painters is ready to run and collect leads every day.
Facebook ads, if set up correctly, can become a stable and long-term source of customers for painters and house painting businesses. From choosing the campaign objective and defining the service area to optimizing content and forms, every step contributes to reaching the right homeowners with real needs and optimizing advertising costs. By persistently testing and optimizing, we believe you will see clear results and profits increasing over time.
Frequently asked questions
For beginners, you can start from 25–50 USD/day to test the market and gradually optimize before increasing the budget.
For local house painting businesses, Instant forms usually provide a lower cost per lead and are easier to deploy, especially when you do not have a conversion-optimized website.
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