Facebook Ads Services: How to Choose a Partner for Maximum ROI
In the context of the growing Facebook advertising service market, it is undeniable that there are still agencies that work professionally and bring real value to customers. However, reality also shows that most units today follow the “onboarding as many as possible” model, focusing on continuously signing contracts rather than prioritizing the long-term effectiveness of each ad account. Old customers leaving is not an issue, as they can always find new ones and then continue to find even more.
This very operation is creating a negative consequence for the entire market, especially for serious advertisers who prioritize results. Many agencies have almost no client filters, being willing to accept most industries and models, mainly based on showcasing successful case studies and asserting that they can replicate those results for anyone. Gradually, this erodes trust between businesses and agencies, making the market chaotic and choosing a truly suitable advertising partner to optimize ROI harder than ever. In this content, BlackHatWorld will help you choose appropriate Facebook ads services from agencies to avoid “being scammed” and optimize profits!
The Truth about Facebook Ads Services from current Agencies
We once lost customers just because another agency approached them and said, “We will audit your account for free.” It sounds very attractive, but what they did next was access the advertising account and turn off all running campaigns.
Free audit, but the price to pay is the whole account
Imagine an account that has been running stably for many months, or even years, with fully accumulated machine learning data. Just by turning off all campaigns for a short time, the Facebook algorithm almost has to relearn from the beginning. As a result, the account collapses, costs skyrocket, and performance drops sharply. Many agencies do not understand or intentionally ignore this. They jump into a well-functioning system, apply what they think is “standard,” and most of the time, that completely destroys the customer’s advertising account.
Customers are just their revenue figures
Another truth that we see very clearly is that for many agencies, customers are merely quotas. Customer after customer, then onboarding more new customers. As the number of clients increases, the agency is forced to assign work to more and more different staff or freelancers. This model can almost never ensure consistent quality for all accounts. And worse, they do not really care about that. The main goal remains scaling the number of customers. If someone leaves, it is fine, because someone else will replace them. This is why many advertisers feel like they are just one account in an agency’s long list.
The person you talk to during onboarding is not the advertiser for you
The person you speak with during onboarding is not the one running your ads. Even if you speak with a senior manager or a “Facebook ads expert” who seems to understand the algorithm very well during the onboarding session, there is a high probability that you will not work directly with that person. After signing the contract, your account is often assigned to another staff member, possibly a junior or a freelancer. We have seen many cases where agencies failed to fix serious errors for months.
Even now, some agencies still run link click campaigns, content view campaigns, and traffic campaigns then retarget. To us, this is extremely amateurish in a context where Facebook ads have changed significantly. Either they lack updated knowledge, or they do not have a good enough filter to hire truly talented people.
Loss of customer trust
Causing loss of customer trust. We have encountered many advertisers who were treated poorly. Their accounts were ruined, budgets were burned uncontrollably, and they subsequently lost all trust in anyone else. Sadly, this not only affects customers but also damages the entire market. Those who are trying to do things correctly and deliver real results are also suspected because trust has been eroded too much.
A universal Blueprint for every account is a fatal mistake.
Another issue we encounter very frequently is “one-trick pony” agencies. They apply exactly the same structure to all accounts. One test campaign, one CBO campaign to scale, and one retarget campaign. Some agencies even run traffic ads or awareness ads and then retarget. The problem is that all accounts are identical. This proves that the implementer is just following a blueprint rather than truly understanding the business. Facebook Ads do not work that way. Every account is different, every funnel is different, order values vary, and acquisition costs vary. Running ads in Poland is different from Greece or the US. It is impossible to use the same formula for everyone.
Long-term contracts and the real reason behind them
The last but very important thing is the 3-month or 6-month contract. Why do almost all agencies use long-term contracts? Because they fear customers leaving in the very first month when seeing poor results. They tell a familiar story: the first month is for testing, the second month starts showing results, and the third month is for optimization. If you want to leave, you can, but they have already made enough money in 3 months.
How to choose a partner to maximize Facebook investment returns
Choosing the right Facebook advertising agency not only determines the effectiveness of each campaign but also directly affects the growth rate and long-term profit of the business. We have worked with many advertisers at different stages, from beginners to those scaling hundreds of thousands of USD per month, and there is one very clear common point: a suitable agency will help you move faster, make fewer mistakes, and save a lot of money on trial and error. BlackHatWorld is a unit providing specialized Facebook ad accounts for sales applicable to all sensitive niches. Clients only need to worry about creatives and landing pages. Let BHW handle the policy barriers!
BHW is proud to be an official Facebook partner, with over 11 years of experience in providing resources and ad account rentals. Throughout our operations, we have successfully built a large-scale account system with diverse time zones, currencies, and countries, flexibly meeting the needs of global advertisers. Not only do we own strong ad accounts with stable spending and durable operation, but BHW also has long-standing BMs (Business Managers) that are identity verified, achieving high trust. All accounts are nurtured by our team of experts in a dedicated proxy environment, using clean IPs and undergoing methodical technical optimization, ensuring maximum performance and safety when deploying ads.
Does the Agency have actual Case Studies?
This is a simple but extremely important question. A serious agency almost always has case studies to prove its competence. Ideally, they have case studies in the e-commerce field, and if it matches your specific industry, it is even better. However, in reality, this is not always mandatory.
We have worked with many clients in industries where we had no previous similar case studies. What matters more is the foundational mindset. If you run lead generation, does that agency truly understand how a lead system operates, from ads and forms to lead quality. If you do e-commerce, do they understand customer lifetime value, profit margins, upselling, LTV, and financial factors. When an agency has a strong enough foundation, you will not have to waste time re-explaining your own business model. They understand quickly, ask the right questions, and provide suitable solutions from the start.
The foundation of creating winning ads is the core
Many agencies approach clients with pitches that sound very “technical.” They talk about account structure, TOF, MOF, BOF, retargeting, CBO, test audience, test creative, and all sorts of things that sound very logical. In fact, we have lost clients to such pitches. But the interesting thing is that when comparing actual results, we beat those agencies in performance, not just once but many times. Our approach is very simple: focus almost entirely on the ads and the message, rather than being obsessed with account structure.
We once ran only a single broad targeting campaign, which was not complex, but the creative and messaging hit the customer insight. The result was a lower CPA, more orders, and customers returning after comparing effectiveness. Account structure plays a role, but it only accounts for about 20%. The remaining 80% lies in whether the ad is strong enough to make customers stop, watch, and take action.
Is the testing and content creation process clear?
A good agency must have a methodical testing process. It is not just testing for the sake of it, but data-driven testing with clear hypotheses. For example, testing a new concept due to new insights, or testing a new angle because customer behavior has changed, rather than just changing a product’s color from blue to pink and calling it creative.
We always build concepts in layers, from pain points and problem-solving mechanisms to evidence and calls to action. Every test has a clear goal and is seriously measured to decide whether to keep or discard it. If an agency just repeats the same type of content, you will quickly encounter ad fatigue and rising costs.
New content is a vital factor.
This is one of the biggest red flags we often see. If an agency says that new content is unnecessary and current content is enough, you should be extremely cautious. Facebook is a platform that relies heavily on creativity. No new content means you are limiting your ability to scale. The issue here is not necessarily the agency’s fault, as content production costs are indeed high.
For instance, if we provide a full package from filming to editing, the cost can be up to about 10,000 USD. If it only stops at scriptwriting and content strategy, the figure could be around 5,000 USD per month. When working with an agency, you need to clearly define who is responsible for this content part. Either way, new content is a must, not an option.
Clear expectations regarding agency responsibilities
Before signing a contract, you need to clarify some very specific questions. Does the agency write copy? Do they handle creative? Or are they just a media buyer, meaning the person who accesses the account and optimizes the budget?
If you still have to write the content and do the creative yourself, you have not actually bought back your time. We always advise advertisers to find an agency that can provide a full package from strategy and content to media buying, so you can focus on products and operations.
ROAS obsession is a suspicious sign
ROAS is an important metric, but if an agency only talks about ROAS, that could be a problem. When scaling, ROAS almost always decreases, which is completely normal. What you should care about more is the customer acquisition cost and the long-term value of that customer.
We have even refused to collaborate with clients who only focus on ROAS, because that mindset makes it very difficult to build sustainable growth. Facebook advertising is not a short-term game.
Continuous meetings do not mean working effectively
It sounds counterintuitive, but the more meetings there are, the less time the agency has to actually optimize the account for you. We prioritize proactive communication through channels like Slack, providing constant updates when there are important changes. If everything is done correctly, by the time of the meeting, sometimes… There is nothing left to say.
Do not hire an agency and then direct them
If an agency asks you what you want them to do step-by-step, that is a very bad sign. You hire an agency to take you to a new level, not for you to teach them how to do advertising.
Conversely, an agency should not listen to clients unconditionally. You do not go to a doctor and then tell the doctor how to treat the illness. The best relationship is when both parties exchange ideas, but the agency must be the one to lead based on data and experience.
Time to get results
In our experience, about half of the accounts will start showing positive signals within the first 30 days. The rest usually take about 30 to 60 days. If there are still no clear signs of improvement after 60 days, that is something you need to reconsider. Most importantly, within the first 30 days, the agency’s actions must be sufficient to make you believe they are on the right track. Every ad test needs to be based on research and data, not done randomly while hoping for luck.
Choosing the right Facebook advertising partner not only helps you save budget but also directly determines the growth rate and long-term profit of the business. A good agency is one that understands your business model, focuses on ad quality, has clear processes, and takes responsibility for results. When expectations are set correctly, and both parties focus on actual performance, ROI will be an inevitable outcome rather than a promise on a slide.
Frequently asked questions
Typically, within the first 30 days, you should see positive signals regarding data and direction.
No. ROAS is only a short-term metric. You need to look at customer acquisition cost, scalability, and long-term profit to accurately evaluate true effectiveness.
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