How to Boost Post on Facebook Account: A Step-by-Step Guide for 2026
If you have ever searched for boosting posts on Google, you have likely seen two opposing viewpoints. One side claims: “Never boost a post, it is just a useless way to burn money.” The other side is more relaxed: “Boosting is fine, just give it a try.” So what is the truth? Is boosting a post a common beginner’s mistake or a quick, easy win?
In reality, both perspectives are correct depending on the context; for instance, if you have changed your Fanpage name, boosting posts is actually necessary. The issue is: if you do not clearly understand what really happens when clicking that familiar blue button, your advertising budget can “evaporate” very quickly. When you boost a post without a clear Meta advertising strategy, you are often just paying for vanity metrics like likes, comments, or scattered clicks, which do not create real growth value for the business.
Therefore, in this article, BlackHatWorld will guide you on how to boost Facebook posts correctly in 2026 to ensure that $5, $10, or even more of your money actually delivers results instead of becoming a counterproductive cost.
How to Boost Post on Facebook Account: A Step-by-Step Guide for 2026
For ease of visualization, we will illustrate the operations on a Facebook Page using a computer. The mobile interface may differ slightly, but the options are essentially the same. Whether you are a beginner or have run ads before, as long as you master these steps, you will avoid many common mistakes.
Step 1: Start with the Boost Post button
Suppose you have published a post on your Fanpage. That post may already have some initial engagement, or you simply want more people to see it. At this point, the Boost Post button will appear directly below the post. This is the starting point of the entire process.
When you click this blue button, Facebook will open a new settings page. Many new advertisers often rush to click next without reading carefully, which is why ad spend drains quickly without bringing clear results.
Step 2: Select advertising goals
The first section you see is Goals. Compared to previous years, this part has changed significantly. Previously, boosting posts focused almost entirely on distribution to people likely to engage. Now, when you click Change, you will see many different goal options, accompanied by very clear descriptions from Facebook. Specific examples:
- Get more messages: This objective helps you receive more messages. It is usually the default option. It is suitable if you run a service business, provide consultations, or sell products through Messenger or Instagram DM.
- Get more engagement: If your goal is to increase likes, comments, and shares to make the post look more active, enhancing social proof and organic visibility, this is a reasonable choice.
- Get more leads: This is a noteworthy objective in 2026. Facebook allows you to create a lead form directly during the boosting process without entering Ads Manager. If you want to collect emails, phone numbers, or customer names, this objective will save a lot of time.
- Get more calls: Suitable for local businesses such as repair services, dentistry, and spas. You only need to enter a phone number, and Facebook will optimize for users to call directly.
- Traffic: Used when you want to direct users to a website. In this case, we recommend ensuring that the Facebook Pixel is fully installed so that you can later retarget people who have visited the website.
Step 3: Setting up the form when choosing Get more leads
When we select Get more leads and save, Facebook will require creating a contact form. Here, you can name the form, enter an email for notifications, and select the information to collect, such as name, email, and phone number.
More importantly, you can add screening questions. For example: “When do you need your roof repaired?” or “How soon do you plan to sell your real estate?” These questions help you distinguish between customers with immediate needs and those who are just browsing.
One point that many advertisers overlook is what happens next after a customer submits the form. If you do not have a CRM, email marketing, or automation system, you must manually track and respond within the Leads Center of Business Suite. With lead forms, the response speed almost determines the entire sales closing rate.
If we switch from Get more leads to Get more engagement, you will see the form disappear. This is completely normal, as Facebook no longer needs to collect customer information and instead focuses on optimizing engagement for the post.
Step 4: Advantage Plus Creative and call to action button
Next is Advantage Plus Creative. This feature allows Facebook to automatically vary the post’s display to optimize performance. Personally, we usually disable this feature because, in many cases, Facebook generates display versions that do not align with your intended message or brand image.
Following that is the Button section – the call to action, such as “Send message” or “Call now.” You can also select the No button. This is a great tip if you want the ad to look like a regular post on the news feed, making viewers feel less like it is an advertisement and more likely to interact. In this guide, we select the No button to maintain the most natural experience.
Step 5: Enable Special Ad Category for specific niches
If you are advertising in sensitive fields such as recruitment, real estate, finance, or credit, you must enable the Special Ad Category. Failing to select the correct category may result in ads being rejected or unnecessary risks to your account.
Step 6: Audience setup
This is the most important part when boosting a post: Audience. By default, Facebook often sets the audience to everyone over 18 within a country. If you are a local business, this is a serious mistake. You need to click the pencil icon to adjust the audience accordingly. For example, you can target females aged 35 to 50 living in Melbourne within a specific radius. Below is the Detailed targeting section, where you can select demographics, interests, and behaviors. If you are a gym, you can choose interests such as fitness, yoga, or weightlifting. If you sell products for parents, you can target parents with children of a certain age.
At this point, you are not only targeting through settings but also speaking directly to the audience through the post content. For instance, an image of a mother in gym clothes dropping her kids at school and then stopping by the gym, accompanied by content addressing the specific pain points and desires of that group. The geographic location factor is also extremely important.
You do not want the ads to be displayed nationwide if your business only serves a small area. Once the setup is complete, save your audience. If you have run ads before, you can also select Custom audience, such as people who liked your page, previously interacted, or similar audience groups. These are usually very high-quality groups.
Step 8: Budget and estimated results
Facebook will show you an estimated daily reach and expected engagement based on the budget you choose. For example, 23 dollars per day for 7 days. You can completely adjust the budget here to match your goals and affordability.
Step-by-step to activate Boost Live Video for Facebook fanpage
For many advertisers and those selling via livestream, not seeing the Boost live video button on the fanpage is truly frustrating. We understand that feeling, as even though the fanpage is operating normally and streaming regularly, you cannot push ads to increase viewers during the broadcast. The good news is that in many cases, this feature is not permanently locked but simply has not been activated correctly. Below is an important strategy in Facebook Ads to grow your business page through livestreaming.
Download the Activate Bost for Live extension
Download the Activate Bost for Live extension on the Chrome browser. Search for Activate Bost for Live 2025 and then download it.
Access the Chrome extensions management page
Open the Google Chrome browser, then look at the top right corner of the screen and click the three-dot icon. Next, select More tools and then click Extensions. This is the area to manage all extensions that you are using on your browser.
Enable Developer mode in Google Extensions
Once on the Extensions page, look at the top right corner and turn on Developer mode. As soon as it is enabled, Chrome will display several new buttons that allow for manual extension installation instead of only installing from the Chrome Web Store as usual.
Load unpacked extension
Click the Load unpacked button, then select the correct folder that you unzipped in step 1. If performed correctly, the extension will immediately appear in the list of installed extensions. This indicates that you have successfully installed it and are ready for the next step.
Open the request form to activate Boost live video
After the extension is successfully added, you will see the Live icon appear in the top right corner of the browser screen. Click this icon, and the Activate boost live video – Request contact form will appear. This is the official form used to submit a request to enable the Boost live video feature for a Facebook fanpage.
We advise advertisers to fill in the information accurately, as this is the basis for Meta to verify whether your fanpage is eligible.
Fill in the fanpage URL and business ID information
In the Facebook page URL section, please accurately copy the Facebook fanpage link that needs Boost live video enabled and paste it into this box. Entering the correct URL helps the support team identify the exact fanpage experiencing the issue.
Next is the Business portfolio ID or Business manager ID. If you do not know where the ID is, access the Business manager page, then go to the Business information section, or look at the browser address bar to copy the corresponding ID.
For example, if you are running ads for a fanpage selling courses, that fanpage must be linked to a Business manager for the request to be processed quickly.
Upload “Boost livestream” error images to force Meta to fix the bug
This is an extremely important step that many people overlook. In the Upload section, you need to upload images proving that your fanpage does not have the Boost live video button. You can use:
- A screenshot of the fanpage while livestreaming without the Boost button
- A screenshot of the Page quality section showing that the fanpage has no violations.
The clearer and more complete the images are, the easier it is for Facebook to verify and process the request faster. If you do not have error images yet, go back to the fanpage, try starting a livestream, and capture the entire screen interface with the unusual notification. In some cases, we recommend sending multiple photos if the error appears in different locations.
Ensure requirements are met before submitting the form
Before clicking submit, you must ensure that:
- You are the Admin of the fanpage.
- Submit the form only once to avoid spam.
- The fanpage fully complies with Facebook’s content policies.
These steps help avoid the request being rejected or processed slowly for unknown reasons.
Fill in the additional description for the request
At the end of the form, in the Additional information section, you can briefly describe the problem you are facing. For example: “I have livestreamed on the fanpage, but do not see the Boost live video button. I am the main admin, and the fanpage fully complies with Facebook’s content policies.”
If you do not know what to write, we have prepared sample content in the original download file. Simply copy the appropriate segment and paste it into this box to save time.
Submit the request and confirm activation
After filling in all the information, please check one last time and then click Submit request. In case of success, the system will display a notification that your fanpage has activated Boost live video. This means you are eligible to run ads for livestreams and reach more viewers. We return to the fanpage to check and see a confirmation notice from Facebook, proving the feature has been successfully enabled.
Double-check by creating a new livestream
Để chắc chắn, các bạn nên tạo một livestream mới trên fanpage. Ngay bên dưới màn hình livestream, nút Boost Live Video sẽ chính thức xuất hiện. Điều này xác nhận rằng:
- The feature has been successfully activated
- The feature ready for use in future live sessions.
After that, we proceed to set up an actual Boost live campaign and can fully edit the target audience. This is the clearest evidence that Boost live video is functioning exactly as Facebook announced and is completely ready for advertisers to exploit.
Boosting posts on Facebook is not bad; the issue lies in how you use it. When you clearly understand the nature of the Boost button and know how to choose the right goals, content, and suitable budget, advertisers can completely turn a few dollars a day into quality reach and real conversion opportunities. Hopefully, the step-by-step instructions in this article will help you avoid “burning money” pointlessly and use post-boosting more effectively in 2026.
Frequently asked questions
Yes, if you clearly understand your goals and choose the right settings. For beginners, boosting posts is appropriate for increasing initial awareness or engagement, but you should not expect high conversions without a clear strategy.
Boosting a post is simple and fast, suitable for short-term goals. However, if you want deep control over your audience, conversion optimization, and long-term budget scaling, running ads through Ads Manager remains the superior choice.
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