How to Run Tobacco Ads on Facebook
Tobacco is a high-consumption industry, especially in Vietnam. Although heavily taxed, the number of smokers remains high, with a large portion being young people. Despite being a harmful product that negatively affects health, the tobacco industry still generates high profits due to increasing demand. Facebook is an ideal platform for tobacco businesses to reach target customers, boost sales, and optimize advertising costs. However, advertising tobacco on Facebook is not allowed and carries risks such as account suspension, Fanpage deactivation, and being permanently banned from advertising if violations occur. Despite these risks, the effectiveness of Facebook Ads in reaching the target market continues to drive businesses to find ways to bypass the rules and promote their products. In this article, BlackHatWorld will guide you on how to run tobacco ads on Facebook safely.
How Effective Is Tobacco Advertising on Facebook?
Advertising tobacco on Facebook is not allowed. However, many individuals and organizations still try to promote this industry despite the high risks, due to the following reasons:
High-profit potential: The profit margin in the tobacco industry is relatively large, ranging from 5% to 30%. Some products, such as e-cigarettes, can offer extremely high-profit margins—sometimes over 400%. The demand for tobacco continues to rise, especially among young people in many countries. Therefore, if businesses in this industry manage to run ads that reach the right target audience, they can quickly achieve significant sales growth.
A large user base and detailed targeting options: Facebook is known as the largest social media platform globally, with a massive user base—especially among the 18–35 age group, which is the target audience for the tobacco industry. In addition, Facebook offers precise targeting standards that allow businesses to reach their ideal customers accurately, including filters for smoking behavior, age, gender, and more.
Facebook’s platform has strong viral effects, where a single user interaction with an ad can make it visible to their friends. If a business creates relevant and unique ad content, it can quickly go viral and reach a wider target audience. Facebook is also connected with other platforms such as Instagram and WhatsApp, allowing businesses to run remarketing campaigns that re-engage potential customers, increase conversion rates, and optimize advertising costs effectively.
Lower cost and easier indirect advertising implementation compared to other advertising channels such as Google Ads or influencer marketing, bypassing restrictions to run tobacco-related ads on Facebook can deliver high reach effectiveness while also saving on costs. Since tobacco is considered a “sensitive” category, direct advertising is not allowed on Facebook. Instead, indirect promotion is required — specifically, you must avoid mentioning the product directly in the ad and instead include a link to your shop for order completion.
Principles for Running Tobacco Ads on Facebook
Facebook does not allow tobacco advertising on its platform to protect users from exposure to inappropriate content and harmful health-related products. However, many businesses still attempt to “bypass the rules” to run ads in this category due to its high profitability. If you want to run tobacco ads on Facebook, you need to clearly understand the platform’s advertising policies to find an appropriate way to advertise without triggering policy violations. This approach will help prevent your campaigns from being rejected and reduce the risk of account suspension.
According to, advertising the sale or use of tobacco products, nicotine-containing products, or related devices is not allowed. Businesses are not permitted to promote electronic smoking devices that contain nicotine or any products that simulate smoking behavior or are designed to be used with tobacco or nicotine products. Instead, only smoking cessation products approved by the World Health Organization or the U.S. Food and Drug Administration may be promoted. Ads must target individuals aged 18 and older only and must comply with all applicable local laws, mandatory regulations, and industry standards where available.
Advertisements depict or describe the consumption of tobacco or tobacco-related products focusing on tobacco use, or that promote tobacco brands, establishments, or events encouraging the use of tobacco products, are not allowed. However, businesses may promote anti-smoking campaigns and e-books, counseling services, and recovery programs for tobacco addiction. It is also permissible to advertise blogs or groups that connect people with tobacco-related interests, as long as they do not direct viewers to purchase tobacco or related products.
How to Run Tobacco Ads on Facebook Safely and Effectively
Unlike other industries, businesses in the tobacco sector are not allowed to directly advertise the sale, usage, or branding of tobacco products on Facebook. Facebook’s AI is highly capable of detecting and scanning policy-violating content through images, keywords, and videos. Even when using stylized visuals, hiding the product, or altering wording, the system can still easily detect violations. Once the Facebook algorithm flags a violation, personal accounts may face continuous checkpoints, Business Managers (BM) may be disabled, and Fanpages can be permanently removed without the ability to recover. Additionally, if multiple ad campaigns are being run, a single tobacco-related policy violation can negatively affect the entire advertising system—lowering trust levels for Business Managers and ad accounts.
Instead of directly advertising the product, businesses should use indirect content to promote and redirect users to Telegram or a dedicated landing page through call-to-action (CTA) buttons such as “See more on Telegram” or “Inbox to join a private group.” Once users join the group, businesses can introduce and promote tobacco-related products to increase the conversion rate. To support tobacco advertising campaigns on Facebook, businesses need to create and maintain a professional Fanpage or lifestyle page. It is also essential to build private groups to develop a loyal customer base and implement remarketing strategies along with ongoing customer care.
To advertise tobacco products on Facebook, businesses must create a dedicated landing page with a simple design and a clear call-to-action (CTA) that directs users to private groups for product promotion. In addition, businesses need to set up and install a Pixel on the landing page to track customer conversions after they click on the ad. As for ad content, businesses must ensure that it does not contain any words related to the sale or use of tobacco products, even if the wording has been modified. Instead, you should create attractive and unique content tailored to your target audience (interests, behaviors, etc.). Avoid showing smoking devices, juice vapes, brand names, prices, or anything similar in your creatives.
More importantly, you need to own a high-trust advertising account with stable performance and a proven history of running multiple campaigns. Using a personal Facebook Ads account or a newly created account to advertise tobacco products is not feasible, as such accounts will be disabled immediately. Due to low trust levels, even well-designed ad creatives are unlikely to be approved, campaigns run very slowly, and the account or Fanpage may be flagged as “suspicious activity” even without policy violations. Therefore, if a business wants to run tobacco advertising campaigns on Facebook, it must have a long-standing Business Manager (BM) with a good performance history, consistent spending, and strong advertising accounts that are free of debts or violations to ensure smooth campaign setup and delivery.
If your business lacks quality advertising resources and has limited experience in running Facebook Ads campaigns in a “sensitive” industry like tobacco, consider using a trusted agency’s Facebook tobacco ads account rental service. With this solution, you don’t have to worry about setting up or managing the ad account. You’ll gain access to high-trust advertising accounts that have handled multiple campaigns without triggering unusual activity. Campaigns can be launched quickly, approved efficiently, and start spending within a short time. Moreover, your business will receive dedicated technical support from the rental agency for campaign setup, optimization, and performance tracking. In case the ad account gets disabled, a free replacement account will be provided.
The No. 1 reputable service for renting tobacco advertising accounts on Facebook
BHW Agency is a leading provider in the field of supplying resources and rent facebook ad account specifically for sensitive industries such as tobacco. We clearly understand the challenges that businesses in this particular sector face. Accounts are frequently scanned and disabled, campaigns cannot be set up or are not approved, which significantly affects the advertising progress and business operations of the company.
Tobacco is a sensitive industry, so the methods of advertising and optimizing ads are completely different. If your business aims to run stable campaigns, achieve long-term effectiveness, and scale up to boost revenue, we invite you to choose and experience our service. With over 10 years of experience in the field, we offer a wide range of high-quality ad accounts and a team of seasoned experts who deeply understand Facebook’s algorithms. We are committed to providing the best Facebook advertising accounts available:
✅ High-trust, stable, and unlimited-spending accounts are carefully nurtured and selected by experts, who have successfully run thousands of different ad campaigns.
✅ Long-standing BM2500 accounts help customers easily scale up their advertising efforts.
✅ 100% clean accounts with no debt or policy violations, strong spending history, and consistent ad delivery.
✅ With our in-depth expertise combined with high-quality agency accounts, we ensure tobacco-related ad campaigns are approved quickly and run effectively.
✅ We offer customers a wide range of powerful Facebook ad accounts (with various time zones, currencies, and countries) to execute large-budget campaigns and boost sales, especially with Facebook Invoice accounts.
✅ Flexible account rental policy with transparent fees. All top-ups and ad spending are recorded in detail.
✅ When using the account, customers can access all advertising features, enjoy exclusive benefits, and get attractive rental rates.
✅ Experts will accompany and support you throughout the rental period, from campaign setup to ad optimization to improve conversion rates.
✅ Full support for Pixel setup, Business Manager, domain verification, and Fanpage configuration. Issues are handled quickly, with free account backup in case of errors to prevent ad campaign interruptions
Facebook Advertising Account Rental Price List?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
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- Telegram: @bhw_agency
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💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
This article is also available in other languages:
- Russian: Как запускать рекламу косметики на Facebook
- English: How to Run Tobacco Ads on Facebook
- Chinese： 在 Facebook 上投放化妆品广告的方法
