How to run diet pills ads on Facebook
According to research by the World Health Organization (WHO), around 1 billion people worldwide suffer from obesity, and 2.5 billion people over the age of 18 are overweight. This is an alarming figure because obesity is a complex chronic disease characterized by excessive fat accumulation that can impair health. Therefore, the topic of weight loss is always of great interest to many people, and Facebook is an ideal social media platform to run diet pill ads. This article will guide you step-by-step from A to Z on how to run a weight loss advertising campaign effectively and safely.
What is weight loss?
Weight loss is the process of reducing body weight by decreasing fat, water, and, in some cases, muscle mass. The goal of weight loss is not only to improve physical appearance but also to enhance overall health.
The condition of being overweight and obese is becoming increasingly common, posing potential risks that lead to serious health issues such as type 2 diabetes, cardiovascular diseases, joint disorders, reproductive dysfunction, and even a higher risk of certain types of cancer. Additionally, obesity negatively impacts quality of life, affecting sleep, mobility, and personal confidence.
The diagnosis of being overweight is usually based on the body mass index (BMI), which is calculated using the formula: BMI = weight (kg) / height² (m²). In addition, other measurement methods, such as waist circumference, can help determine the level of fat accumulation in the abdominal area, which is closely linked to serious health conditions.
Due to these negative effects, the demand for safe and scientific weight loss solutions remains a major concern for many people, aiming to improve both physical and mental health.
Does Facebook allow advertising for diet pills?
Facebook does allow advertising for diet pills, but it comes with strict regulations to ensure user experience, prevent negative psychological impact, and must target users over 18 years old.
Facebook is an extremely potential advertising platform for weight loss products and services thanks to its massive user base and smart targeting tools. You can reach the right audience such as those interested in fitness, nutrition, exercise, or who have previously searched for body-shaping solutions.
Ad formats such as images, videos, carousel, or collection ads allow you to visually and vividly showcase your products and services, while also guiding viewers to take specific actions like making a purchase, signing up for a consultation, or downloading a workout app.
Running ads for diet pills is similar to running cosmetic ads. You are not allowed to use content that causes discomfort, discrimination, or suggests that the viewer’s current appearance is not good enough. Ads that body shame, exploit insecurities, or deliver negative messages about body image are strictly prohibited. Misusing “before–and–after” images with negative wording or making unrealistic promises about results may also lead to ad rejection.
Instead, you can take a more positive and inspiring approach: highlight healthy eating habits, beneficial exercise routines, or share real user transformation stories. You are also allowed to illustrate the positive effects of the product (such as supplements or weight loss services), but it is important to be honest about the time it takes to see results and avoid any scientifically unproven claims. If you are not a licensed medical facility, avoid using medical jargon or suggesting that your product/service can cure diseases.
Preparing to run diet pills ads on Facebook
To get your ads approved quickly on Facebook, you need to prepare the following:
Digital platform
Professional fanpage and community building
Engagement: Actively respond to user comments and messages to build trust and connection. A strong fanpage will be a solid foundation for your ad campaign.
Clear information: The fanpage name, profile picture, and cover photo should be professional, showing positivity and relevance to health or weight loss.
Useful content: Regularly post scientific weight loss tips, healthy recipes, simple home exercises, and advice from nutrition experts or fitness trainers.
High-quality website/landing page
Clear registration/purchase form: Highlighted call-to-action buttons that are easy to follow.
User-friendly interface and fast loading speed: Ensure a smooth experience for customers when visiting the site.
Detailed and transparent information: Present product details (ingredients, usage instructions, licenses), services (program, commitments, expert team), pricing, and warranty/refund policies.
Quality images/videos: Use real-life images/videos of diet pills, training spaces, or consultation processes.
Reliable advertising accounts and business manager (BM)
Advertising accounts with a good history: Accounts that have been running stably and spending consistently are rated more highly by Facebook, which reduces the risk of restrictions.
Verified business manager (BM): Using a verified BM increases credibility, allows for more effective asset management, and lowers the risk of account issues.
Properly installed Meta Pixel: Installing Pixel on the website helps track user behaviors (page views, add to cart, sign up for consultation, purchase). Pixel is a key tool for ad optimization and retargeting.
Products with clear origin: If you are advertising diet pills, you need to clearly show their origin, including full barcodes and inspection certificates.
Identifying target customers
Demographics
Age: Typically between 25 and 55 years old, a group with both the demand for and the financial ability to pay for weight loss services.
Gender: Segment the audience by gender to personalize ad content (e.g., weight loss products/services specifically designed for postpartum women).
Geographic location: Target cities or areas where you can offer direct services (such as gyms or slimming spas), or nationwide for products like diet pills or online courses.
Interests & Behaviors
Interests: Gym, yoga, jogging, nutrition, dieting (keto, eat clean), organic food, sportswear, health programs/apps, beauty bloggers, personal trainers, healthy dining restaurants.
Behaviors: Users who frequently engage with health and fitness content, shop online for health-related products, and use high-end mobile devices.
Custom Audiences
From customer lists: Upload a list of customer emails/phone numbers to find similar people or run remarketing ads.
From Fanpage/Website interactions: Target people who have watched your video ads, interacted with posts, or visited your website but haven’t registered or made a purchase.
Lookalike Audiences
Create new customer segments that have similar behaviors and characteristics to your best customers (those who have purchased or signed up for services), especially for products like diet pills.
Creating safe and attractive content for diet pills advertising
In the weight loss industry, advertising content must be carefully crafted to be both appealing and compliant with platform policies.
Images/Videos
Use high-quality images and videos that focus on a positive, active lifestyle, confidence, happy smiles, and stylish outfits after achieving a better body shape. Real customer photos (with permission) can be used, but avoid direct before-after comparisons or exaggerated results.
Videos can include simple workouts, consultation sessions, or inspirational stories from real customers (focus on the journey, not the number of kilos lost).
Ad Copy
Use short, engaging headlines that highlight positive benefits, such as “Live Healthy – Live Beautiful with [Brand Name]” or “A Scientific Weight Loss Solution for You.” The main description should focus on core values like health, energy, confidence, and sustainable solutions. Ask open-ended questions to encourage engagement. Use storytelling techniques to share a small story about a transformation journey.
Include clear and inviting calls to action (CTAs) such as “Register for a Free Consultation,” “Learn More Now,” “Explore the Program,” or “Order the Product.” Avoid restricted language like “lose X kg guaranteed” or “100% guaranteed results.”
How to run diet pills ads on Facebook from A to Z
After preparing carefully and creating suitable content, you can launch your diet pills advertising campaign on Facebook Ads Manager.
Access Ads Manager: This is the central tool for creating, managing, and tracking your campaigns.
Create a new campaign
Choose the right objective. For the diet pills industry, common objectives include:
- Messages: Encourage customers to send messages for direct consultation.
- Traffic: Drive users to visit your website to view detailed products/services or read articles.
- Conversions: Optimize for specific actions on your website, such as signing up for a consultation, filling out a form, or making a purchase (requires a properly installed Pixel).
- Lead generation: Collect customer information directly on Facebook through quick fill-in forms.
Ad set setup
If you are advertising a diet pill app, select your app.
Audience: Choose a predefined audience (location, age, gender, interests, behavior). Use the exclude feature to remove irrelevant users, such as those who are already your customers, if you are targeting new ones.
Ad placements: Facebook usually recommends automatic placements. However, it is better to manually select high-performing placements such as Facebook News Feed, Instagram Feed, and Stories/Reels. Audience Network can help increase reach, but the quality should be closely monitored.
Budget & schedule: Set a daily budget or a total campaign budget. You can run ads continuously or set a start and end date for promotional campaigns.
Optimization & delivery: Choose optimization based on the desired action, including conversions, clicks, or messages.
Create an ad template:
Format: Choose the appropriate format (single image/video, carousel, or collection). Videos are often effective for storytelling.
Content: Upload your prepared images or videos. Write engaging main text, headline, and description that comply with policies.
Call to action (CTA): Select a CTA button that matches your campaign goal (e.g., “Sign up”, “Learn more”, “Send message”).
Destination URL: Ensure the link directs accurately to your landing page or website.
Review and Publish
Before clicking “Publish,” review the entire campaign one last time to ensure there are no spelling mistakes, image errors, incorrect links, or issues with targeting.
Make sure your ad complies with all Facebook policies to avoid rejection or account suspension.
Click “Publish” to submit your ad to Facebook for review.
Optimize results after monitoring diet pills ads
Once the campaign has started, continuous monitoring and optimization are essential to achieve the best results when running ads for diet pills. This helps you optimize costs and improve performance.
Monitor key metrics
- Audience analysis: Identify which audiences are delivering the best results at the lowest cost. Focus your budget on these segments. Test new audiences based on the data.
- Cost per result: This is the most important metric. It shows how much you pay for a registration, a message, or a purchase.
- CTR: Indicates how attractive your ad is. A high CTR usually means your content is engaging.
- CPM: Helps assess the competitiveness of the audience you are targeting.
- Frequency: Ensures your ad doesn’t appear too many times to the same user, which can be annoying or off-putting.
Continuous a/b testing
- Ad creatives: Test different versions of images, videos, headlines, and main copy to identify what performs better.
- Call to action (cta): Compare the effectiveness of various cta buttons (“sign up now” vs. “learn more”).
- Audience segments: Evaluate performance across different targeted audience groups.
- Budget and bidding optimization: If an ad group or creative performs well, consider gradually and carefully increasing the budget. On the other hand, if the cost is too high or performance is low, adjust bids or pause and replace with different creatives or audience segments.
- Regularly refresh ad content: The diet pills market is constantly evolving, and users can become easily bored. Continuously create new ad versions, videos, and stories to keep the content fresh and engaging.
- Monitor comments and messages: Respond quickly and professionally to customer inquiries under the ads or via direct messages. This not only improves conversions but also builds trust.
Facebook Advertising Account Rental Service for Diet Pills
BlackHatWorld Agency is a professional company in the field of online marketing with deep expertise in sensitive product categories such as diet pills. We proudly provide comprehensive Facebook advertising support services.
Our services include:
- High-reliability advertising account rental: We offer a wide range of advertising accounts with various time zones, flexible currencies, and stable account types such as BM2500, BM5000, and Invoice accounts. This allows you to run campaigns smoothly and stably, minimizing the risk of account restrictions or bans due to policy violations—a very common issue in the diet pills industry.
- Over 10 years of expert support: Our experienced team is always by your side from the very first steps. We assist you in setting up campaigns correctly by adhering to advertising policies, optimizing campaigns for the highest number of consultations, sign-ups, or sales, and continuously analyzing and adjusting strategies in real-time.
- Comprehensive technical support: We fully support essential technical elements such as Pixel configuration to accurately track user behavior, effective Business Manager (BM) setup, domain verification to enhance credibility and ad delivery, and Fanpage optimization to attract and retain customers.
- Quick issue handling and free account backup: In addition, we help you resolve any arising issues promptly, including policy-related matters and restricted accounts. We provide free backup account services when errors occur, ensuring your campaigns remain uninterrupted and consistently active.
Cooperating with BlackHatWorld Agency will significantly save your time and effort, while increasing the chances of success for Facebook advertising campaigns related to diet pills. This collaboration helps bring your products or services to the right target audience and promotes sustainable growth.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
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- Whatsapp: +84819001811
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💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
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