How to Get Approved: Running Compliant Meta Casino Real Money Ads in Regulated Markets
In the context of growing online ads, running real-money Meta casino campaigns requires advertisers to strictly adhere to the platform’s rules and policies. Unlike regular industries, real-money gambling and casino advertising are subject to strict scrutiny, especially in licensed markets. This article will guide you on how to prepare, request approval, and set up a casino ad campaign on Meta legally and safely, helping to increase the approval rate and optimize effectiveness while ensuring compliance with local regulations.
Risks and responsibilities of advertisers when running Meta Casino Ads.
Is gambling advertising on Facebook illegal? When we deploy real-money meta casino ad campaigns, it is crucial for advertisers to fully understand the accompanying potential risks and legal liabilities. Gambling advertising is not like regular e-commerce campaigns. If you fail to comply with regulations, you may face severe consequences ranging from ad rejection to account suspension, or even violating the law in the market where you operate.
Understanding legal risks
We always emphasize that gambling advertising in unlicensed markets constitutes a legal violation. Advertisers need to accurately identify the regions where Meta permits gambling advertising, such as certain states in the US or some European countries. If you run ads in an unlicensed area, the highest risk is immediate campaign rejection or permanent ad account suspension.
Responsibility for ad content
Advertisers must ensure that all ad content, from text, images, to CTA, is truthful and non-misleading. For example, promising quick profits or asserting that players will certainly earn significant money is prohibited. The content must be transparent about the terms and conditions, comply with Meta’s guidelines, and ensure a safe user experience.
Account and Data Control
Advertisers are responsible for protecting user data and securely managing their ad accounts. If you use a personal account or an unauthorized business account, any violation is entirely your responsibility. We recommend maintaining account backups, monitoring all advertising activities, and checking frequently to minimize risks.
A typical example is when we ran campaigns for a client in Canada; we only used authorized accounts, and the ads only targeted provinces where the law allowed it. Thanks to strict compliance, all campaigns were approved quickly, with no issues regarding the account or content. This demonstrates that understanding risks and taking responsibility for every step is a crucial factor in maintaining long-term effectiveness.
How to get Meta Casino Ads Approved
To run real-money Meta Casino ads legally and get approved, advertisers must complete the authorization and verification process within Meta Business Suite. This process ensures that all ad campaigns comply with Meta’s policies as well as local laws, helping you avoid the risk of rejection or account bans. Below, we will provide a detailed, step-by-step guide so you can prepare your documentation, submit your application, and receive approval from Meta.
Start the authorization process
First, you need to access the authorization and verification tab in Meta Business Suite. In the online betting and gambling ads section, click View Details, then select Request Authorization to begin. A pop-up window will guide you through the next steps; click get Started and Confirm this is a new authorization request before clicking next.
Define your role
Meta requires you to define your role in the advertising campaign. You can be an operator, aggregator, affiliate company, or agency. If you are an agency, select the person you will represent for the application submission. Then click next to proceed to the subsequent step. For example, if you are an agency representing a licensed casino, you must provide the full information of that casino for Meta to verify.
Select territory and form of gambling
Next, you need to select the eligible territories where the ad will run and the type of gambling you wish to advertise. You must ensure that you have a license or are legally permitted to advertise in that jurisdiction and for that type of gambling. Click Next to proceed to the subsequent step.
Providing business information and URL
Các bạn cần điền tên pháp lý của doanh nghiệp, đảm bảo trùng khớp với giấy phép hoặc các giấy tờ hợp pháp khác. Sau đó, cung cấp URL mà bạn sẽ sử dụng để quảng cáo và chọn tài khoản quảng cáo muốn ủy quyền. Nhấn Tiếp để tiếp tục.
Verify licenses and protective measures
In this step, you need to confirm whether you have any licenses or other legal documents and select protective measures on the website or application. Press next to move on to the uploading supporting documents section.
Uploading supporting documents
Upload all relevant documents, including licenses and other legal documents, along with screenshots of the website or application. The documents required will vary depending on the business type, territory, and chosen gambling format. We suggest:
- Screenshots of the website or application showing all gambling activities and the URL in the address bar.
- The terms and conditions of use should be in English for Meta’s easier review.
Completion and waiting for approval
After filling in all the information and uploading the documents, click to confirm you have read the addendum on online betting and gambling, and then click next. The application will be reviewed by Meta, and you will receive an email notification regarding the decision. You can also monitor the application status in the authorization and verification tab in Meta Business Suite.
Advertisers are responsible for updating their licenses and complying with laws and local regulations. Meta’s authorization is contingent upon a valid gambling license, and Meta reserves the right to request you provide the license or other legal documents at any time. We advise you to regularly check and ensure all information is accurate to avoid rejection or revocation of authorization.
A Guide to running Compliant Meta Casino Real Money Ads in Regulated Markets
In the online gambling advertising industry, compliance with regulations in licensed markets is extremely important. Advertisers and businesses not only need to ensure their campaigns are legal but also must optimize effectiveness to attract potential customers. In this section, we will guide you through two important methods for running real-money Meta casino ads safely and effectively, and also detail how to set up a campaign from A to Z, helping you and new advertisers approaching this field to easily implement it.
Creating a dedicated landing page for Casino Ads
One of the most important steps we recommend you implement is building a landing page for any betting site you want to promote. For instance, you can use a verified dedicated domain or platform to register and deploy ads without worrying about errors or account disablement.
If you are a large business or want to run ads for multiple betting sites with a high volume of leads, scaling high budgets while ensuring account safety is essential. In this case, you can contact BlackHatWorld regarding the ad account rental and cloaking support service, which helps your Meta Casino campaigns run smoothly through AdsPower.
BlackHatWorld provides long-nurtured ad accounts with a large spending history and stable operations. Simultaneously, we include verified BM, ensuring high reliability and increasing the likelihood of your campaign being approved. More importantly, our team of experts is always ready to offer in-depth technical support. We consult on how to set up effective campaigns, optimize content to reduce the risk of rejection, and assist with appeals when necessary. With BlackHatWorld, you will receive the safest and most effective solution to scale your business operations on Facebook.
How to set up an ad campaign on Meta
To begin, visit adsmanager.facebook.com or ads.facebook.com. When accessing the platform, just click create to create a campaign. Facebook offers many different objectives:
- Awareness: Used to increase brand awareness or video views.
- Traffic: Directs users to a specific landing page and increases link clicks.
- Engagement: Attracts users to interact with posts, messenger, Instagram, videos, or images.
- Leads: Collects customer information for retargeting.
- App Promotion: Advertises an app or in-app events.
- Sales: Generates direct sales on Facebook.
For sports betting ads, the most suitable objective is leads, because you want to collect information from people interested in sports betting. We will guide you in detail on how to select this objective, name the campaign, and proceed to the dashboard.
Ad campaign structure
Facebook ads are divided into three levels:
- Campaign: Determines the objective and audience. For example, if choosing the Lead Objective, name the campaign “Sports Bet Leads.”
- Ad set: Selects the Facebook page running the ad, age, gender, interests, location, and budget.
- Ad: Sets up the image or video, enters the headline, primary text, and call-to-action (CTA) button.
For example, when running ads for sports betting, you can:
- Select the Leads objective
- Redirect customers to Instagram
- Select the audience: location, age, gender, detailed interests such as football, basketball, FIFA World Cup, etc.
- Select ad display placement: We recommend choosing Manual Placement to only appear on the Facebook News Feed.
Setting up the ad at the Ad level
When you reach the Ad level, you upload the image or video you want to advertise. Then, enter the primary text, headline, and select a CTA such as learn more, shop now, etc. Finally, click publish to launch the ad. Your real-money meta casino campaign is now ready to run.
If you would like us to provide direct support in campaign deployment, advertisers can message us on Instagram or Messenger for detailed guidance and campaign performance optimization.
Running real-money Meta Casino Ads in regulated markets requires thorough preparation and strict compliance with Meta’s regulations. By building a valid landing page, selecting the correct campaign objective, and optimizing the audience, advertisers can deploy effective campaigns while ensuring account safety. When you follow the guided steps correctly, the likelihood of being approved and attracting potential customers will be significantly higher.
Frequently asked questions
No, gambling ads are only allowed to run in markets licensed and regulated by Meta. You need to check the GEO before launching the campaign.
Yes, a valid landing page helps Meta confirm the legality of the ad and increases the likelihood of campaign approval. The content must be transparent and compliant with Meta’s regulations.
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