How to run restaurant ads on Facebook
The food and beverage (F&B) market has long been extremely competitive, which makes how to run restaurant ads on Facebook a crucial factor in attracting new customers, increasing revenue, and building brand positioning. Let’s explore with BHW a step-by-step guide, from preparation to campaign execution and optimization, especially suitable for those with little experience in running Facebook Ads.
Facebook restaurant advertising standards
Advertising restaurants on Facebook is not prohibited, but there are specific policies regarding language, content, and information that must be carefully followed. To ensure your restaurant ads are approved smoothly and perform effectively, you should comply with the following standards:
- Honest content: Do not use absolute claims, direct comparisons, or misleading information.
- Accurate information: Make sure your address, phone number, opening hours, menu, and promotions are all up to date.
- No policy violations: Avoid shocking content, provocative visuals, 18+ images, or any reference to alcoholic beverages without a proper license.
- Appropriate language: Use friendly and positive wording that does not violate cultural or community standards.
Reasons to run restaurant ads on Facebook
Facebook is currently one of the largest social media platforms in the world, with millions of users in Vietnam active every day. Among them, a large number frequently search for dining locations, check menus, read reviews, and share food experiences. Therefore, Facebook Ads is a highly potential marketing channel that no restaurant should overlook.
One of the standout advantages is the ability to reach the right target audience based on geographic location. With the radius targeting feature, you can direct ads to people living or working near your restaurant area (usually within 1–5km). This helps increase real conversion rates, especially for dine-in dishes or those that require quick reservations.
In addition, Facebook allows visual content to be displayed through images and videos, which is a major advantage in the food and beverage industry. Eye-catching food photos, appealing cooking process videos, or cozy restaurant scenes can strongly influence viewers’ emotions and appetite, encouraging them to place an order or visit the restaurant. Not only does Facebook display content, but it also enables instant interaction with potential customers. With just one click on the ad, users can send a message for more information, view the menu, make a reservation, or place an order directly — a fast, convenient, and effective process.
Brand awareness is also an equally important reason. Running consistent ads on Facebook helps keep your restaurant top of mind with potential customers. Even if they don’t have an immediate need, seeing your brand regularly will make them think of you first when they’re ready to dine out. Finally, Facebook Ads is a cost-effective tool.
Even with a modest budget, you can still launch campaigns that reach the right people at the right time—if you know how to optimize your audience, content, and ad format properly. With such outstanding advantages, Facebook advertising for restaurants is a smart solution to attract customers, increase reservations, and grow your brand sustainably.
Preparation steps before running restaurant Ads on Facebook
To run restaurant ads effectively, the preparation stage is extremely important. These are the key factors to ensure your ads are approved quickly, reach the right audience, and generate real results.
Building a fanpage is the first step in brand positioning—it serves as the online “face” of the restaurant. The page should include complete information such as the restaurant name, address, phone number, opening hours, menu link, and Google Maps location. The profile picture, cover photo, and post images should be clear and high quality to create a strong first impression. Content should be posted regularly, featuring trending topics, new menu items, special offers, and active engagement with customer comments to increase credibility and trust for the fanpage.
Prepare an additional ad account and a high-trust Business Manager (BM). Use an account that has previously run stable ad campaigns and has a clear spending history to increase the chances of being prioritized for approval by Facebook. In particular, if the BM has been business verified, it will significantly reduce risks such as checkpoints, account suspension, or being flagged during campaign runs.
Invest in high-quality images and videos. Professionally taken food photos with natural lighting, balanced composition, and eye-catching colors will be far more appealing than rushed shots. Additionally, you can film behind-the-scenes videos, such as chefs preparing dishes, customers enjoying meals, or a tour of the restaurant space to enhance authenticity and appeal. Use short, curiosity-provoking headlines that highlight benefits, such as “lunch from only 39k.” The description should introduce promotional programs and use appetite-triggering words like “fragrant,” “crispy,” and “rich in flavor.”
Define your target customer profile in as much detail as possible, including age, gender, and location—especially focus on people within a close radius of the restaurant.
By demographics:
- Age and gender: A snack restaurant may target young people, while a fine dining restaurant may focus on middle-aged groups.
- Geographic location: This is a very important factor. You should target people who live or work within a reasonable distance around the restaurant (1–5 km).
By interests and behaviors:
- Interests: People interested in food, cooking, travel, entertainment, dining out, and specific types of cuisine (vegetarian, Korean, Japanese, Western, Asian, etc.).
- Behaviors: People who often interact with restaurant fanpages or have searched for dining places on Facebook.
Custom audience: Upload a list of previous visitors (if available), or create an audience from people who have interacted with your fanpage.
Lookalike audience: Create a new customer list with behaviors similar to your existing customers, helping expand potential reach.
Step-by-step guide to running restaurant ads on Facebook
Step 1: Create a campaign
Go to Facebook Ads Manager → Click “Create”.
Choose the right objective:
- Messages: Increase table booking messages
- Engagement: Boost likes and comments
- Store traffic: Use this if you have multiple locations
- Conversions: Select this if you have a website with a food ordering feature and Pixel installed
Step 2: Set up your ad set
Target users by:
Age group: 20–45
Location: Within a 1–5 km radius of your restaurant
Interests: Food, dining out, Korean food, Japanese food, Vietnamese food, etc.
Budget: Start with 4-12 USD/day to test performance.
Schedule: Focus on peak hours from 10:00–13:00 and 18:00–21:00.
Step 3: Create your ad
Choose format: video, carousel, or single image.
Content: Use a curiosity-driven headline. Emphasize taste and emotion in the description, such as: “Crispy and flavorful,” “Irresistibly fragrant.”
Use clear CTAs like: “Book a table now,” “View menu,” “Order now.”
Destination link: Add link to your Fanpage, Messenger, or booking/menu page.
Step 4: Submit for review and monitor
Double-check content, spelling, and images before clicking “Publish.”
Facebook will review your ad within 1–24 hours.
Step 5: Monitor and optimize your restaurant ads
After the ad goes live, make sure to monitor continuously for optimization:
- CTR (Click-Through Rate): Low → The content may not be attractive enough
- CPC (Cost Per Click): High → improve visuals or headline
- Number of messages/reservations: The main conversion metric
- Ad frequency: More than 3 times/person → Ad may become repetitive
Actions to optimize your ad:
- Turn off low-performing ad groups
- Increase the budget for groups with more messages/reservations
- Update content regularly, run a/b tests with visuals and audience
Notes when running restaurant ads on Facebook
To ensure your restaurant advertising campaign runs effectively and avoids unnecessary risks, there are some important points to keep in mind during the setup process. First, avoid using strong commitment words such as “guaranteed,” “certain,” or “assured” in your ad content. These terms are often flagged by Facebook as policy violations, which can lead to disapproval or limited delivery of your ads.
Avoid spamming call-to-action (CTA) buttons. Each ad should include one clear message and one specific CTA, such as “book a table now” or “view menu.” Adding too many buttons or CTAs in one ad can make it look cluttered, distract the viewer, and lower your conversion rate.
The advertising video should be optimized to be short, ideally under 30 seconds, with subtitles so users can understand the content even without sound. An engaging video with a fast pace that showcases the food, the space, and the restaurant’s highlights will attract viewers from the very first seconds.
Another important factor is responding quickly to customer comments and messages. This not only helps increase the booking and order rate but also improves the ad quality score and the credibility of the fanpage in the eyes of both Facebook and users.
In addition, encourage customers to leave reviews and check in at your restaurant. This type of user-generated content is extremely valuable, helping to increase credibility and create a strong viral effect. Positive reviews act as “social proof” that persuades new customers to trust and choose your restaurant.
Finally, don’t miss golden moments like weekends, holidays, or major events (football matches, festivals, March 8, October 20, etc.) to run promotional ads. These are times when the demand for dining and social gatherings increases significantly, making it a great opportunity to boost engagement and drive sales.
Restaurant ad account rental service on Facebook
If you are facing difficulties in creating an ad account, frequently getting checkpoints, or ad rejections, consider using a dedicated Facebook ad account rental service for restaurants.
At BlackHatWorld Agency, we offer:
- High-trust Facebook ad accounts: Stable performance, low checkpoint rate
- Verified business manager (BM): Ready for large-scale budgets
- BM2500/BM5000/invoice accounts: Effective for F&B campaigns
- Diverse account pool across time zones for flexible targeting
- Full technical support: Pixel setup, domain verification, content consulting, and full campaign optimization
- Clear contracts, transparent pricing: 24/7 support and free account backup in case of Facebook-related errors
Mastering how to run restaurant ads on Facebook will help you reach the right customers, increase table bookings, boost sales, and build a strong brand. If you need support to launch a professional campaign, don’t hesitate to contact the ad account rental service from BlackHatWorld Agency for a smooth start.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
This article is also available in other languages:
- Русский:
- English: How to run restaurant ads on Facebook
- 中文：
