How to run cosmetic ads on Facebook

May 30, 2025
Knowledge
How to run cosmetic ads on Facebook

The cosmetics industry is one of the fastest-growing sectors on the Facebook platform, making it a “fertile ground” for promoting skincare, makeup, perfumes, and natural beauty products.

However, running cosmetic ads isn’t as simple as just posting and “throwing money” at it. Without the right techniques, you can easily burn through your budget without generating any sales.

This article will guide you through how to run Facebook ads for cosmetics from A to Z — from preparation, content creation, image design, and campaign setup to performance optimization.

💡 Is Facebook Ads Suitable for Promoting Cosmetics?

The answer is yes, it is even highly suitable. The reasons are:

  • A young audience with a strong aesthetic sense – Facebook is popular among the 18–35 age group, which is highly interested in beauty, fashion, and cosmetics.
  • Highly detailed targeting capabilities – Facebook allows you to select age, gender, interests (beauty, skincare, makeup, etc.), helping you reach the right potential customers.
  • Diverse advertising formats – Videos, images, posts, carousel ads, and more enable you to effectively showcase product quality and benefits.

However, Facebook is increasingly tightening its advertising policies in the cosmetics industry, especially regarding sensitive terms like whitening, acne treatment, and blemish reduction. Therefore, you need to follow the rules carefully to ensure your campaign does not violate advertising policies.

📦 Essential Preparation Steps Before Running Cosmetic Ads

To run effective cosmetic ads on Facebook, you need to carefully prepare the following factors:

✔ Professional fanpage

  • Clear name, attractive profile picture + cover photo
  • Complete description with contact information
  • Regularly updated content (feedback, test videos, photos of customers using the products…)

✔ Website or landing page (not mandatory but highly recommended if you want to scale up)

  • Simple design, focused on CTA (Buy Now, Sign Up)
  • Complete description of ingredients, benefits, and licenses if available

✔ Products with clear origin

  • With labels and barcodes
  • Test certificates (if available, even better)

✔ Register a Business Manager ad account

  • Have a Pixel to track conversions
  • Create a separate ad account for easier budget control

🧑‍🎯 Identify Your Target Customers

Cosmetics include thousands of different products, each suited to a specific customer group. Answer the following questions to identify the right audience:

  • Who is your product for? (age, gender, income)
  • What skin problems do they usually face? (acne, dark spots, dryness, aging, etc.)
  • When do they often browse Facebook?
  • What do they care about the most? (affordable price, quality, natural origin, etc.)

Example:

  • Acne treatment serum line: Women aged 18–28, living in cities, experiencing acne problems due to environment and hormones.
  • Natural lipstick line: Women aged 18–35, who love organic cosmetics, including students and office workers.

a. Interactive Post Ads (Engagement)

  • Objective: Increase likes, comments, and shares
  • Suitable when you want to boost brand awareness

b. Conversion Ads

  • Direct traffic to your website for customers to place orders
  • Requires you to have Pixel and an attractive landing page

c. Messenger Ads

  • Highly effective in the cosmetics industry
  • Customers are more likely to inquire – making it easier for you to close sales

d. Video Ads

  • Use demo videos and feedback videos
  • Great for showcasing product features

✍️ How to Write Effective Cosmetic Ad Content

Content determines 70% of the success of your cosmetic advertising campaign.

Effective content structure:

1. Attention-Grabbing Headline (Hook)

  • “Are you struggling with hidden acne?”
  • “Just 7 days of use – noticeably brighter skin tone!”

2. Describe the problem – provide the solution

  • Highlight the pain points your customers are facing
  • Introduce your product as the solution

3. Proof – Commitment

  • Customer feedback
  • Money-back guarantee
  • Test certificates

4. Call to Action (CTA)

  • “Message us now to get 20% off!”
  • “Limited stock – inbox us quickly!”

Word Choice Notes:

  • Avoid flagged words: “whitening,” “100% acne-free,” “instant dark spot removal”
  • Use alternatives like: “brighten skin,” “helps improve acne,” “evens out skin tone”
Cách chạy quảng cáo mỹ phẩm trên Facebook

🖼 How to Design Videos and Images Suitable for the Cosmetics Industry

Facebook highly values images and videos when you deliver content to customers.

Images should:

  • Bright, clear, with real customer faces
  • Include brand logo
  • Include: product photos, test photos, customer feedback photos

Videos should:

  • Short: under 1 minute
  • Clear subtitles
  • Includes “before–after” transformation or real customer reviews

⚙️ How to Set Up a Cosmetic Advertising Campaign

Here is a basic guide to setting up message ads:

Step 1: Go to Ads Manager → Create a new campaign

  • Objective: Messages (Messenger)

Step 2: Set up the ad set

  • Budget: from 100,000 VND/day
  • Audience:
    • Gender: Female
    • Age: 18–35
    • Location: Vietnam or your business area
    • Interests: Cosmetics, skincare, beauty, facial care…

Step 3: Set up the ad

  • Choose an existing post or create a new one
  • Set the call to action: “Send Message”

Step 4: Attach Pixel if available, and track results

📊 Tracking and Optimizing Cosmetic Ads

After running the ads, you need to monitor the following metrics:

  • CPM (cost per 1,000 impressions): Under 50,000 VND is acceptable
  • CTR (click-through rate): Above 2% is good
  • CPC (cost per click): The lower, the better
  • Messages/Inboxes: Under 10,000 VND per inbox is effective

Optimization tips:

  • A/B test images and content
  • Turn off ineffective ads after 2–3 days
  • Refine audience targeting
  • Combine with remarketing (retarget people who have viewed your ads)

⚠️ Common Mistakes When Running Cosmetic Ads

  • Violating policies: Using sensitive words → ads get rejected or account gets blocked
  • Wrong targeting: Advertising to men or inappropriate age groups
  • No genuine feedback: Lack of credibility
  • Slow response to messages: Customers lose interest and drop off
  • Overly “fake” images or violating dermatology-related policies

✅ Recommendations

Running cosmetic ads on Facebook is an art that combines content, visuals, and distribution strategy. When you understand your customers’ needs and know how to craft compelling messages, even a small budget can bring steady daily orders.

Suggestions:

  • Start with message ads to test the product
  • Invest in real images and genuine feedback
  • Focus on product – market – content
  • Optimize daily instead of just “letting it run naturally”

📩 Facebook Ad Account Rental Service for Cosmetics Advertising

Are you facing difficulties running cosmetic ads?

  • Your ad account keeps getting restricted or banned
  • Unable to run cosmetic ads due to policy violations?
  • Want to run large, stable budgets without worrying about checkpoints?
  • Lack experience scaling ads or running A/B tests?

👉 Don’t worry! We offer reliable Facebook ad account rental services, specialized for the cosmetics industry, with the following commitments:

✅ High-quality Facebook ad accounts with no spending limits
✅ Support for Pixel, Business Manager, domain verification, and fanpages
✅ Guidance on setup and campaign configuration support
✅ 24/7 support team, quick issue resolution

💬 Free consultation!

🔒 Absolute confidentiality – Reputation builds the brand!
Hundreds of cosmetic shop owners have partnered with us – you could be next!

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