The best small budget Facebook Ads strategy for beginners 2025
Are you a startup, or is this your first time trying to run Facebook ads, and your budget is quite limited? Do not worry, even with a small budget, if you have the right strategy, you can completely generate significant revenue for your business, whether in e-commerce or a local business.
In this article, BlackHatWorld will share an extremely effective Facebook ad strategy to start in 2025. What’s special is that it is suitable even for service sellers with little technical experience, who have never run ads before, and do not even own a professional website. One of our clients spent only 423 USD but earned over 13,000 USD in revenue. Of course, your results may vary, but the important thing is that we will guide you step by step so you can apply it immediately. Let’s explore the details with BlackHatWorld!
What is a small budget for Facebook ads? Why you should try running with a low budget.
When we first started as a Facebook advertising agency, there were many successful campaigns with only a modest budget, even as little as 100 USD per month (equivalent to 3 USD/day). The good news is that you can also achieve impressive results with a small expense, as long as you know how to optimize.
What is a small budget?
In our experience, a small budget can be divided into two levels:
- Small budget: Any spend under $33,000 per month (approximately $1,000 per day).
- Very small budget: Under $600 per month (equivalent to $20 per day).
For example, a local coffee shop we once partnered with started with just $10 per day to run ads introducing a new drink combo.
Why should you start with a low budget?
We often advise new businesses, especially those just starting, to begin with a moderate budget. The reason is that initial campaigns often do not yield immediate results, but rather require time to collect data, test content, and optimize the customer file.
For example, if you are running an online cosmetics business, starting with 5–10 USD/day will help you test different ad samples without affecting your finances. After finding an effective formula (such as an ad sample with a high conversion rate or the most potential customer group), you can gradually increase the budget to scale up.
Of course, when working with a small budget, you need to be more focused and optimize every detail instead of spreading thin as you would with a large budget. This includes: choosing the right customer audience, writing a clear message, and using the appropriate ad format.
The best small budget Facebook Ads strategy for beginners 2025
When just starting with Facebook ads, especially with a limited budget, many advertisers are confused about which approach to choose to both lower ad costs and achieve real results. At BlackHatWorld, we have distilled a strategy that is suitable for both e-commerce and local businesses, where the main difference lies in the ad creative. As we often share: “Creative is the new targeting.”
Dynamic Creative Test account structure
Currently, we often deploy testing in two forms:
- CBO (Campaign Budget Optimization)
- ABO (Ad Set Budget Optimization)
In both cases, advertisers should take advantage of the dynamic creative test feature by enabling the “dynamic creative” option at the ad set level. Then, you can upload 3 images or videos, 2 copies, and 2 headlines.
The important point is that among these, there should be at least one piece of content that has proven to be effective, while the rest are new for testing. If you do not have a “winning creative,” you can simply start with 1 headline and 1 copy.
Budgeting problems
One of the key factors when running Facebook ads is the budget. For example, if your KPI is 10 USD/lead, each ad set should be set at a minimum of 10 USD/day. After about 3 days (i.e., spending 30 USD), you will have enough data to decide whether to keep or turn off the ad.
With CBO, you can set a total budget of 30 USD/day for Facebook to automatically distribute. An ad will often take up a larger portion of the budget, and this is completely normal.
But what if the budget is too low? Let’s say you only have 32 USD/day while your KPI is 30 USD/lead – you obviously cannot run 3 ad sets at the same time because it will exceed your spending capacity. At this point, you have 2 options:
- Run fewer ads, for example, only 1 ad at 30 USD/day for 3 days. After that, evaluate the results and replace them with a new ad.
- Run more ads but for a longer period, for example, 3 ads at 10 USD/day and let them run for 6 days. In that case, each ad will spend twice the KPI, and you will have enough minimum data to analyze.
Only run quality ad campaigns.
The biggest mistake of low-budget accounts is running too many ads simultaneously with a limited budget, which leads to diluted data and an inability to make informed decisions. Therefore, with a limited budget, advertisers should follow this principle:
- Reduce the number of ads so that each one has sufficient budget to operate effectively.
- Extend the testing time; instead of 3 days, it can be extended to 6–7 days.
- When there are good results, gradually increase the budget and expand by adding new creatives.
This approach helps you build an anti-fragile ad account that does not rely on a single winning ad. Instead, it allows you to scale multiple good ads, thereby expanding safely and sustainably.
Additionally, if you want to shorten the testing time and have a stronger account, you can partner with a reputable ad Agency. With strategic support from experts and a robust account system, scaling the budget will become much easier. If you need to rent an ad account and run campaigns in “sensitive” niche, contact BlackHatWorld now!
BlackHatWorld is an official Facebook partner, with 11 years of experience in the market and a wealth of hands-on experience in a wide range of advertising projects across various industries. Thanks to our strong resources and a team of Facebook ads experts with deep knowledge of algorithms, we have built a robust system of high-quality ad accounts that are optimized to be suitable for each specific field.
For over a decade, we have provided comprehensive advertising solutions to clients worldwide, successfully implementing thousands of campaigns with impressive conversion rates and creating breakthrough sales growth.
Check out the low-cost Instagram advertising strategy (Instagram Follower Funnel)
If you are looking for a cost-effective yet profitable way to run Instagram ads, then the Instagram Follower Funnel is the strategy we want to share. The great thing is that the entire process is done directly on Instagram, without needing to use the complex Ads Manager. This is also the most effective low-cost strategy that many advertisers are applying.
Step 1: Boost post to optimize profile views
We will start by boosting a post directly on Instagram desktop, selecting the objective as Profile Views.
For example, A fitness coach can boost a post showcasing student results, thereby attracting more new followers.
Step 2: Connect via DM and build relationships.
Once you have new followers, it’s time to start a conversation via DM. Ask questions, understand their needs, and then gradually lead them toward scheduling a consultation or signing a service contract.
For example, if you are a marketing agency, message new followers: “Hi, I see you are in the cosmetics business. Have you ever run ads?”. This is a natural way to start a sales conversation.
Step 3: Understand cost and ROI.
- On average, each new follower costs less than 2 USD.
- For products/services priced at 2,000–3,000 USD, the cost to close one customer can be under 500 USD.
- For higher-priced services, such as 5,000 USD, the cost can be around 1,000 USD per customer.
In conclusion, advertising costs typically account for about 20–25% of the service value. This is a very good ratio for sustainable growth.
Step 4: Super flexible starting budget
The strength of this strategy is that you can start with just $5–10/day.
- Many clients spend around $30/day ($1,000/month) to optimize efficiency.
- But even with a budget of $5–20/day, you still get new followers regularly to start conversations.
Step 5: What content should you boost?
- The post with the best performance: For example, a post sharing a successful customer case study.
- A video that directly addresses the target audience: “Are you a busy mom who wants to lose 20kg? This is for you…”
- Carousel (multiple images/slides): Extremely effective because it can provide value first, such as a checklist of “5 tips to increase online store revenue,” before calling for a follow-up.
Case Study
- Chris: spent $1,600, earned $10,910, achieving a 6.6x ROAS. He did not need to make sales calls; he only sent a Loom video explaining the services and price list.
- Other clients: used simple carousel ads, video ads, or post ads that consistently attracted quality followers every day.
A low-cost Facebook advertising strategy is the “key” for those who are just starting but still want to generate real results. With a smart approach, reasonable spending, and a focus on the right audience, you can completely turn a small budget into a big opportunity for business growth.
Frequently asked questions
Absolutely. With a small budget, you just need to start with simple test campaigns and gradually optimize based on the results. Many new advertisers have started with only 3–5 USD per day and still gotten their first orders.
Yes. This strategy is specifically designed for beginners and does not require complex technical skills. Just follow the steps, choose the right objective, optimize the audience, monitor basic metrics, and you can start running effective ads.
💬 Contact now for free consultation from BHW!
- Website: https://vi.blackhatworld.io/
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
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