How to run financial ads on Facebook
The financial industry plays an important role in the economy with impressive growth rates and great development potential. Businesses operating in this sector are always looking for ways to run Facebook advertising campaigns to expand their reach to more target customers and improve conversion rates. However, financial products and services are strictly reviewed by Facebook when advertised, due to potential risks of fraud or user scams. Therefore, if you don’t know how to run financial ads on Facebook, you may easily face problems such as ad rejection or account deactivation. Understanding these challenges, the following article by Black Hat World will guide you on how to successfully run Facebook ads for financial products and services without worrying about account suspension.
What are the advertising regulations for financial services on Facebook?
There is no denying the effectiveness of Facebook ads in helping the financial industry reach its target customers. Facebook has a diverse user base, especially among the 18–40 age group — the key target audience for financial and insurance services. Moreover, Facebook provides advertisers with precise targeting options based on age, interests, behaviors, and more. Businesses can reach the right customers, easily measure performance, and track user behavior using Pixel Facebook. They can also run remarketing campaigns to increase conversion rates and optimize ad costs.
However, for specialized industries such as finance and insurance that are associated with investment and lending products, there is a potential risk of fraud. These belong to the “sensitive” category and are strictly reviewed by Facebook in terms of advertising content to ensure user safety on the platform. Financial products and services are highly specialized, so advertisers are required to have a clear understanding to deliver the message correctly and ensure compliance with Facebook policies. Customers in this industry often need a long time to research, compare, and evaluate, which requires continuous advertising, remarketing, and customer care efforts.
To run financial ads on Facebook, businesses must clearly understand the advertising policy regulations. Advertisers may promote services such as insurance, credit cards, or loans, provided they target users aged 18 and older and do not request personal identification or financial information. In addition, advertisers must obtain licensing in the target country to promote financial products or services. Financial products and services that may require licensing include insurance products, mortgage loans, short-term and long-term loans, investment opportunities and products, and credit card application processes. Meta will review these documents to confirm whether the advertiser is authorized to run such ads. Advertisers must also comply with all applicable laws and regulations, including licensing requirements or legal disclosure obligations.
Guide to running effective financial ads on Facebook
When advertising financial products on Facebook, businesses not only need to clearly understand and comply with the regulations but also grasp the content distribution algorithm and Meta’s ad approval process in order to determine the right advertising approach.
What to prepare when advertising financial services on Facebook?
Fanpage/Group
First, businesses need to create a professional fanpage or group with complete information, including name, profile picture, and cover photo in the correct size according to Facebook’s guidelines. In the “About” section, highlight the outstanding features of financial products or services and include contact information. In addition, optimize the fanpage and update content regularly.
Website or landing page
Creating a website or landing page for financial advertising on Facebook is not mandatory, but it is recommended to increase conversion rates. Design the landing page with a simple layout, focusing on a clear CTA that directs users to private groups for detailed consultation about products and services, customer support, and increasing closing rates. Moreover, businesses should install the Facebook pixel on the landing page to track conversions.
High-trust ad accounts and reputable Business Manager (BM)
If you want to run multiple ad campaigns on a professional scale and manage campaigns and resources more efficiently, it is recommended to use a Business Manager (BM). For sensitive industries like finance, you should prioritize long-established, reputable BMs with a strong track record and consistent spending to ensure smooth and fast campaign setup. It is advisable to rent BMs from trusted agencies and avoid using personal or newly created BMs, which typically have low trust and are more likely to be disabled due to Facebook’s strict review policies. Businesses should use BMs and Facebook Ads accounts with high trust levels, specifically experienced in financial advertising, with a stable history of activity and spending. This helps minimize the risk of account checkpoints or deactivation.
Create ad content that complies with the policy
Content is an important factor that helps businesses deliver key messages to target customers and boost conversion rates. In the financial sector, building ad content is especially important as it greatly influences user behavior. Moreover, Facebook strictly reviews content in this industry by using AI algorithms to detect violations. Therefore, when creating financial ad content on Facebook, businesses should avoid using prohibited words such as loan, credit, lending, interest rate, etc. It is also important not to use phrases that make strong commitments such as high returns, risk-free investment, or zero-interest loans. Instead of directly inviting customers to invest or borrow, ad content should focus on providing useful information, financial education, and market analysis. This approach will better reach potential customers and increase the likelihood of conversion.
Identify the target audience and suitable campaign type
Financial and insurance products and services are highly diverse, so when running ads on Facebook, businesses need to identify the appropriate audience to target. Take advantage of Facebook’s targeting options to outline the right customer profile. You should focus on people interested in the financial and investment markets, those who use e-wallets or digital banking, or those who have joined investment groups or purchased financial courses. Specifically, target audiences aged 23–25 who can repay loans and preferably live in cities without a bad credit history. Put yourself in the customer’s shoes to consider the issues they often face when choosing financial products or services (such as interest rates) to identify the appropriate target audience.
Regarding ad formats, based on your advertising objectives, you should choose the appropriate type of ad. In the financial industry, you can select formats such as engagement ads, message ads, or conversion ads. Each ad format matches specific goals and delivers certain effectiveness. Specifically, engagement ads are suitable when you want to increase brand awareness. Conversion ads require directing customers to a website or landing page but need the pixel installed. Message ads are highly effective in the financial sector because businesses can better consult, support, and care for customers, thereby increasing closing rates.
How to set up a financial advertising campaign on Facebook
The steps to set up a financial ad campaign on Facebook are similar to other industries. Access Facebook Ads Manager and select the appropriate campaign objective such as increase traffic, increase conversions, or increase engagement. Next, name your campaign for easy management and complete the campaign details including Advantage+ budget, A/B testing, and reporting, then click Next.
After setting up the campaign, you need to configure the ad set by naming the group, setting the budget, and targeting the audience. You can use targeting criteria such as age, gender, location, interests, behavior, and more. Additionally, you can use Facebook’s targeting tools to find and select the audience that fits your financial product. Use existing customer data to create custom audiences for more precise targeting. Now, create an attractive ad format including images, videos, and descriptive content that complies with Facebook’s policies. Finally, review the ad and proceed to publish it. You should set up the pixel to track conversions and optimize the ads better.
Unlike other industries, financial products and services belong to a special ads category. According to the latest update on January 21, 2025, advertisers in the United States must use the special ads category for financial products and services. If advertisers do not select this category, their ads may be rejected. This regulation applies to advertisers based in the United States or targeting audiences in the United States, Canada, or certain regions in Europe. Therefore, when run financial ads on Facebook, you need to strictly comply with this rule.
Monitoring and optimizing ads
Once your ads are approved and running, you should monitor their performance using Facebook’s analytics tools to evaluate key metrics such as impressions, clicks, conversions, and cost per conversion. With data tracked and measured by the Facebook pixel, you can adjust ad settings, target the right audience, or change content to improve effectiveness. Always ensure full compliance with Facebook’s advertising policies to increase the chances of ad approval. Avoid using prohibited words, misleading language, or exaggerated claims.
Facebook account rental service for financial advertising
If you are facing problems when running financial ads on Facebook such as:
- Accounts frequently get checkpointed, restricted, or disabled.
- Unable to set up campaigns because the financial sector is classified as a “sensitive” category for Facebook advertising.
- You want to run large-budget, stable campaigns without unusual Facebook scans.
- Your ads are always stuck in “pending” status, never getting approved or immediately rejected after setup.
- Your account can only set up 1-2 campaigns before being locked, or you lack experience in optimizing campaigns, scaling ads, and achieving the best results to maximize revenue and profit.
BHW Agency understands the challenges that businesses in the financial sector are currently facing. Therefore, our establishment is tied to the mission of helping businesses operating in this sensitive industry successfully launch advertising campaigns on Facebook. We do this by offering a reliable and high-quality Facebook Ads account rental service specifically for financial advertising. We provide strong commitments to ensure the best experience for our clients, including:
✅ Delivering healthy Facebook advertising accounts with high trust and stability, along with unlimited budgets, allowing businesses to run multiple campaigns without unexpected disruptions. All accounts are carefully maintained and rigorously selected by our experts, having been used in various campaigns — especially in the financial industry.
✅ BM2500 has been verified and operating for many years, with a high payment threshold and strong credibility, allowing clients to easily scale their campaigns and expand aggressively. The account is clean, with no outstanding debt or policy violations, has a good spending history, and runs ads consistently. Therefore, when using our account, you can launch campaigns smoothly.
✅ Our team of experts has over 10 years of hands-on experience running advertising projects in sensitive industries and possesses deep knowledge of Facebook’s algorithm. Combined with our high-quality agency account, this will help your financial advertising campaigns get approved quickly and reach the right target audience.
✅ Owning a diverse and high-quality account inventory, we offer customers a wide range of Facebook accounts with various time zones, currencies, and countries. Especially, we provide invoice Facebook accounts, bm5000 accounts, and more. By using these accounts, customers can fully experience advertising features and receive competitive bidding rates.
✅ Flexible account rental policies with transparent rental fees: every amount topped up is recorded as ad spend. We offer clear contracts and invoices, along with a professional workflow that ensures complete customer data confidentiality.
✅Our experts will always accompany and support customers throughout the service process, from consulting on content and campaign types to setting up and optimizing ad campaigns to increase conversion rates. In addition, we also provide support with Pixel setup, Business Manager (BM), domain verification, and full Fanpage setup, and offer free account backup in case of errors to ensure uninterrupted campaigns.
Facebook Advertising Account Rental Price List?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
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