Popular types of advertising Facebook today
When it comes to digital marketing, Facebook is always one of the most important platforms for businesses and advertisers to reach potential customers. With more than 2.9 billion active monthly users, Facebook not only provides a massive audience but also offers various advertising formats, suitable for specific goals such as increasing brand awareness, attracting new customers, or boosting sales. In this article, BlackHatWorld will guide you to learn in detail about the popular types of ads on Facebook today to help you choose the most suitable format for your campaign.
Popular types of advertising on Facebook today
When running ads on Facebook, we always need to find creative ways to grab a customer’s attention in the first few seconds. Below are the most popular and effective ad types today, which we believe you can immediately apply to your campaigns.
Hook images
This is a form of advertising that uses a “hook” to appeal to customer emotions or needs. We often recommend trying various image versions, including those that address customer pain points and promotions, as well as limited-time offers. For example:
- “Is your roof damaged after the storm? Get a free inspection worth $99.”
- “Get an immediate 20% off, now only $499.”
These images create curiosity and urge customers to click immediately.
Simple image ads
Sometimes, a sharp photo with a logo and a short testimonial is powerful enough. You can use images of customers smiling, holding the product, or giving genuine reviews. In fact, images with a human element often create emotional connections faster than simple product photos.
Side-by-side ads
We often find this type of ad effective when we want to highlight a competitive advantage. You can place two images side-by-side to compare “with us” and “without us.” For example, a sofa cleaning service can show a clear difference between before and after using the service.
Before & After
This is a simple but extremely effective type of ad for industries like beauty, home repair, or renovation. However, you need to pay attention to Meta’s policies regarding health products to avoid getting rejected.
Product Selection Ads
If your business has many products, group them into a grid or a price comparison format. For example, a fashion ad can display 6 different shirt styles at once so customers can immediately choose the one they like the most.
Carpet bomb video ads
This is a short video (under 30 seconds) with dynamic text, describing a problem and immediately providing a solution with a CTA. Advertisers often use this format to build a custom audience based on video views, then retarget them with conversion ads.
Video Talking Head
With just a phone, you or an employee can stand in front of the camera and talk about the product in a relatable way. For example, a cosmetics store owner introduces a skincare combo that is 20% off. This helps build trust because customers feel like they are communicating with a real person.
Video UGC (User Generated Content)
Real customers record their experience and share their feelings. This is a type of “live review” ad with an extremely high persuasion rate, making it very suitable to run Facebook Reels ad campaigns. A specific example is unboxing clips of phones or cosmetics created by the customers themselves.
Testimonial & Review Ads
Ads based on testimonials or 5-star reviews from customers. Very suitable for those who want to retarget customers who have viewed a product but have not yet made a purchase, helping them gain more confidence before making a decision.
Carousel Ads
This is a familiar choice for e-commerce, when we want to display multiple products or features of the same product. For example, a furniture store can show customers multiple angles of a sofa set in just one ad.
Product Demo Ads
Real people hold the product and operate it directly to demonstrate its features. For example, a video of an employee making coffee with a mini coffee maker, showing how convenient the product is. This type of ad often creates high credibility because customers can “see it with their own eyes.”
GIFs and looping animation
If you want to refresh your static image ads, try adding small effects like falling snow or flying hearts. These simple movements help ads stand out in the news feed.
Voice-over Ads (AI narration)
Nowadays, many businesses use AI tools like 11labs to create natural-sounding voices that are suitable for each market. For example, you can create a youthful, dynamic voice for fashion ads, or a deep, professional voice for financial services.
Text-over Video Ads
Insert text directly onto short videos to emphasize the CTA. For example, a video of a model wearing an evening gown with the text “sale 50% – only for 3 days!”. This style is extremely effective at stopping the scroll.
Time-lapse ads
Use time-lapse videos to show a transformation over time. For example, a video of a messy garden being cleaned until it is spotless. Viewers will be drawn in by their curiosity to see the final result.
Slideshow ads
Combine multiple images into a short video with transition effects. You can leverage before/after photos to create a more convincing image sequence.
AI Talking Head Video
If a business does not have video personnel, we can use AI tools to create a virtual character. They can speak many different languages and in different tones, which is extremely useful when you want to expand ads to many countries.
Updating suitable Facebook ad campaigns in 2025
Before diving into the new approach, let’s look back at the old method. Understanding how we used to run ads will help advertisers see why the 2025 strategy is so effective.
The traditional 3-funnel model
Previously, Facebook and Instagram ad campaigns were typically implemented based on three basic funnel layers:
- Top of funnel (awareness): Create campaigns focused on traffic or awareness. The goal is to introduce a problem and make customers realize that your product/service is the solution.
- Middle of funnel (consideration): In this stage, advertisers create lead generation or sales campaigns. The goal is to explain product details, collect leads, and start converting.
- Bottom of funnel (conversion): This is the time to focus on a strong call to action (CTA), reviews, and testimonials to close sales.
For many years, this approach has been the standard: guiding customers from awareness → consideration → conversion.
How to run optimal ads in 2025 as Meta gets “smarter”.
As the meta platform develops, its ability to automatically identify potential audiences increases, and many advertisers have tried to shorten the funnel by skipping the top or middle of the funnel and focusing on only one sales campaign. This yields short-term efficiency, but after a few weeks, results decrease as the “hot” customer group has been fully exploited. Human behavior still needs time to “warm up” before making a purchase decision, but we have adapted by shortening the funnel. Meta now allows us to combine both worlds: having a multi-layered funnel while being packaged into a single campaign. How it works:
You only need 1 sales campaign (all-funnel). Within it, you only need 1 ad set that combines both cold and warm audiences. Run multiple diverse ad samples (creative diversity):
- Awareness ads (problem aware)
- Consideration ads (solution aware)
- Sales ads (bottom funnel, testimonial, strong CTA)
Meta will automatically:
- Display awareness ads to new people
- Display sales ads to people ready to buy
- Personalize the journey for each customer
For example, a fashion store runs all ad samples:
- A video introducing new fashion trends (top of funnel)
- A carousel showing suitable outfits (middle of funnel)
- Testimonial ad + 10% discount (bottom of funnel)
The difference is: Instead of you manually separating them into 3 campaigns, Meta handles it all in one ad set, with more accuracy by understanding each individual’s behavior.
Notes when optimizing a campaign
- Do not be quick to turn off low-ROAS ads because some low-ROAS ads might be top of funnel, which Meta uses to “nurture” the funnel.
- Ads for which Meta does not spend the budget are the ones that are truly “underperforming.” Replace them with new ads.
- Always combine: UGC, testimonials, strong CTA ads, problem identification… so Meta has more “ingredients” for distribution.
- Use a high-trust ad account. If you need to rent quality ad accounts, contact BlackHatWorld immediately.
BHW is a leading agency specializing in providing Facebook ad account rental services for BH, GH, and WH niches in the market today. With our comprehensive service packages, we have accompanied thousands of businesses in successfully deploying millions of campaigns.
The accounts we provide are all “top-tier”: from reputable agency BMs to aged VIAs with real interactions and high trust. Each account is operated in a separate Proxy/VPS environment, using a clean and reputable IP to ensure stable operation. All accounts are fully verified, have a transparent activity history, and consistent spending, which helps campaigns run sustainably and are less likely to encounter checkpoints, be flagged, or get locked mid-campaign.
Meta will automatically distribute between cold and warm audiences. If you scatter multiple ad sets, the data is fragmented → Meta learns slowly → resulting in poor results. Focusing entirely on one ad set helps Meta learn faster and optimize better.
Facebook ad types offer a variety of flexible options for you and other advertisers to optimize campaigns, reach the right customers, and improve sales efficiency. Choose the format that fits your goals and experiment with creative combinations to achieve the best results.
Frequently asked questions
You should start with the campaign goal: if you want to increase brand awareness, prioritize image or video ads; if you want to generate leads, choose lead form ads; and if you focus on direct sales, try conversion ads or product carousels. Combining different formats in your tests also helps you find the most effective strategy.
Not necessarily. We recommend optimizing according to each stage of the marketing funnel. Start with awareness → consideration → conversion, and then combine the appropriate formats for each goal to both save budget and improve efficiency.
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