How to run casino ads on Facebook
The casino and online gambling industry constantly faces major challenges on mainstream advertising platforms, especially Facebook. With extremely strict regulations and an almost complete ban on real-money gambling activities, direct advertising is virtually impossible and will lead to immediate account suspension. Understanding this, today’s article from BlackHatWorld Agency will share how to successfully run casino ads on Facebook, reach the target audience effectively, and minimize risks in this highly challenging environment.
Facebook regulations on casino advertising
Facebook has a clear policy on “Gambling and Gaming”, which strictly prohibits advertising of gambling, online games, and real-money betting services without prior written permission from Facebook. Prohibited cases include online casinos, sports betting, online poker, online bingo, online lotteries, and any service that requires or accepts bets, real money, or offers real-money prizes.
To run ads related to casino activities, advertisers are required to obtain authorization from Meta through Meta Business Suite and provide proof that the gambling activity is licensed by a regulatory authority or is legally recognized in the territories the advertiser intends to target. In addition, according to Meta’s policy, ads promoting online betting and gambling activities are not allowed to target individuals under the age of 18. They are also not permitted to target the following unsupported markets:
- Thailand
- Indonesia
- Philippines
- Pakistan
- Vietnam
- Taiwan
- Bangladesh
- Malaysia
- Hong Kong
- Myanmar
- Kyrgyzstan
- South Korea
- Egypt
- Saudi Arabia
- Mongolia
- Azerbaijan
In addition to advertising standards, advertisers must comply with Meta’s community standards.
Steps to prepare for running casino ads on Facebook
Since casino advertising is highly restricted, you need to prepare the following elements to comply with Facebook’s policies.
Fanpage
First, create a professional fanpage with the necessary visuals, such as a clear profile picture and cover photo with the correct dimensions. The content posted should avoid using direct words like “casino,” “betting,” or “bet.” Instead, you can use indirect terms such as “lucky spin” or “entertainment world.” Daily posts can include entertainment news, mini-games, or articles about luck. Images used in posts, the profile picture, and the cover photo should also avoid any sensitive language. The description section should provide full details about your product, service, and contact information.
Website/Landing Page
Creating a website/landing page about a casino requires finesse and sophistication in design to avoid being flagged. The domain name of the landing page should also be neutral and not contain sensitive keywords. You can create a website/landing page that introduces entertainment games, online games, or gaming portals, then use hidden banners or CTA buttons to direct users to the casino product.
High-trust ad accounts and a reputable Business Manager
For sensitive industries such as casinos, it is essential to use long-standing ad accounts with high spending history and stable performance, with no record of policy violations. New or low-trust ad accounts are highly likely to be disabled when encountering sensitive content. At the same time, using a verified Business Manager (BM) is extremely important. It has a higher level of credibility compared to a regular BM, allows multiple ad campaigns, and reduces the risk of checkpoints or account deactivation. Building this kind of ad account system takes significant time and setup costs. Instead, you should consider using services from specialized providers like BlackHatWorld, which offer verified and optimized BMs for high-risk industries.
Identify target customers
The casino industry is a sensitive sector, so when running ads on Facebook, it is important to select the right audience, focusing on users with relevant interests and behaviors. These may include people who enjoy online games, strategy games, or e-sports, as they tend to be willing to invest, accept risks, and are interested in quick ways to make money. You can also target people who like to travel to cities with major casinos, such as Macau or Las Vegas. Based on this, you can attract and expand your potential customer base to create an effective strategy.
Create effective ad content that complies with policy
Writing content is the art of running casino ads on Facebook, where creativity and subtlety are top priorities. For images and videos, use high-quality and engaging materials, avoiding visuals of dice, cards, or chips. Instead, use imagery that evokes a luxurious, successful lifestyle and enjoyment in a premium setting. Graphics with colorful lighting effects should inspire excitement and drama. Upbeat background music creates a sense of challenge and thrill. Do not post any images prohibited by Meta’s advertising standards, such as violent behavior or nudity.
For text content, use suggestive and indirect language that sparks curiosity with phrases about luck, such as “try your luck” or “life-changing opportunity.” You can also use terms related to strategy, like “mental challenge” or “ultimate strategy.” Skillfully lead the audience to click and arrive at a well-prepared landing page.
How to set up a casino ad campaign on Facebook
Running Facebook ads for specific sectors such as casinos, betting, or policy-violating products (VPCS) requires advanced techniques and deep understanding of the platform’s moderation mechanism. Therefore, how to run casino ads will differ from other product categories.
Since the casino is one of the industries strictly monitored by Facebook, advertising requires clever tricks and technical know-how. Some of the key technical elements you need to master include: maintaining high-quality ad accounts, cloaking VPCS links, creating a bridge page, and especially understanding how Facebook’s AI content review system works in order to make appropriate adjustments.
To launch an effective campaign, you need to first set up a “clean” seed campaign – this is a campaign with valid content that ensures approval. Once the seed campaign is approved and starts spending, you can then redirect Facebook’s bot traffic to the “landing” campaign that contains the actual promotional content.
Wrapping a non-compliant link (VPCS) is a technique used to hide policy-violating content from Facebook’s review system, ensuring that the account and page are not flagged. This is also a key factor in determining whether your ad gets approved or not.
Preparing advertising resources
Due to the nature of policy-violating products, there is a high risk of account suspension, so preparing backup resources is essential. You can create your ad accounts using aged Gmail accounts or Facebook Via accounts, then warm them up for at least 7–10 days by interacting regularly and watching videos to increase credibility. High-trust accounts will reduce the error rate when launching campaigns.
However, this takes quite a lot of time. The most optimal solution is to rent ad accounts from reputable providers like BlackHatWorld Agency, which offers high-trust accounts that are professionally managed and ready to run VPCS campaigns. We also provide invoice Facebook Ads accounts, high-limit BMs, and support for scaling large-budget campaigns.
Prepare multiple Visa/Mastercard cards to ensure timely replacement in case a card is blocked or cannot be added to the account. However, if you use the ad account rental service at BlackHatWorld, you won’t need to worry about payment cards, as our expert team will handle billing and provide Pages/Fanpages for advertising when needed.
Wrapping VPCS links and creating an intermediary website
This is the most important step to help your campaign pass Facebook’s content review mechanism. Start by creating an intermediary website using tools like landing pages, Blogger, or equivalent platforms. Then use VPCS link wrapping software to hide the violating content and avoid detection by Facebook’s content scanning bots.
Setup a clean advertising campaign
Once all resources are fully prepared, proceed to create a “clean” seed campaign — this step requires special attention to strictly avoid sensitive keywords, restricted content in emails, ad copy, URLs, or intermediary website interfaces. Use a clean IP, a new device, safe cookies, and an optimized browser to prevent the system from flagging your account. Ensure that the interface and content of the intermediary landing page fully comply with Facebook’s policy. Proper setup will help your campaign get approved quickly, minimize restrictions, and make it easier to scale the budget later.
Redirect the campaign to the VPCS link
After the bait campaign starts spending, redirect users from the clean campaign to the actual campaign containing the promotional content. Use a dedicated redirect tool to ensure that Facebook’s bots cannot track or read the violating content. Adjust the budget appropriately between the bait campaign and the main campaign, and run them in parallel to increase credibility and maintain conversion effectiveness.
Tracking and optimizing ads
You need to regularly monitor performance and make adjustments when necessary to ensure the campaign runs effectively and avoids risks. Key metrics to track include CPM, CPC, and CTR – the higher these indicators, the more engaging your content is. In addition, the number of link clicks shows how many people clicked on your ad to visit your landing page.
To measure business effectiveness, pay attention to the cost per result (CPC, CPA). Finally, track ad frequency – the average number of times one person sees your ad. If this number is too high, the ad might become repetitive and should be refreshed. Based on these metrics, you need to carry out regular optimization activities. Immediately stop ineffective ads or ad groups with excessively high costs.
On the other hand, when you find an ad that performs well, gradually increase the budget to maintain and scale its performance. Don’t forget to adjust the target audience if the ad is not reaching the right people, or refresh the ad content (by changing images, videos, or headlines) periodically if the ad has a low CTR or an overly high frequency.
Finally, if the ad directs users to Messenger, make sure your support team responds to messages quickly and skillfully to convert potential customers into actual buyers.
Common mistakes when running casino ads on Facebook
Running ads for the casino industry involves many risks. There are several common mistakes that you need to pay special attention to to avoid getting flagged or having your account banned by Facebook:
Using prohibited language
The most common mistake is directly using banned keywords such as “betting”, “real money”, “gambling” in any part of the ad (headline, description, image). This will result in the ad being immediately rejected and may cause the account to be flagged. Similarly, images or videos that violate policy—such as casino logos, playing cards, dice, chips, or overly suggestive/bragging visuals—are also among the main causes of issues.
The landing page contains violating content
Next, another serious mistake is having a landing page that contains gambling content. Facebook’s algorithm has a strong ability to detect and scan for violating content, and if the landing page violates policy, the ad will be rejected.
Using a low-trust Facebook Ads account
In addition, running ads on a new or low-trust account is also a big mistake. Accounts that lack credibility, have no spending history, or have previously violated policies are very likely to be banned, even when the content is not highly sensitive. Not keeping up with Facebook’s policy updates is also a major risk, as the platform frequently changes and updates its regulations, requiring you to monitor them constantly.
Finally, not testing or optimizing (running only one campaign without A/B testing or adjustments) will cause you to miss optimization opportunities and waste budget. When there’s a warning or account disabled, slow response to flagged accounts can also reduce your chances of successfully appealing.
Facebook ad account rental service for casino campaigns
Owning a Facebook account with high trust and a reputable Business Manager (BM) is a key factor in running ads for sensitive industries such as casinos, pharmaceuticals, dietary supplements, healthcare, and more. Creating and “nurturing” these accounts on your own requires a great deal of time, effort, and experience.
BlackHatWorld Agency, with over a decade of experience in Facebook Ads, provides specialized ad account resources for difficult industries. We are proud to offer high-quality Facebook ad account rental services that solve the challenges of advertising in restricted categories.
We provide long-established advertising accounts with a high spending history and stable performance. These accounts come with verified Business Managers (BM) who have a high trust level and increase the likelihood of your campaigns being approved. Most importantly, you will receive in-depth technical support from our team of experts. From consulting on how to set up campaigns, optimizing content to minimize rejection risks, to assisting with appeals when necessary, we offer the safest and most effective solution to help you scale your business on Facebook.
Our service also supports other sensitive industries, offering diverse and reliable solutions. We provide a powerful advertising account system with various time zones and multi-currency options for clients to choose from. Not only do we offer high-quality accounts, but our rental fees are competitive with attractive promotions. Transparent warranty policy: free account backup in case of errors.
Investing in a reputable advertising account from BlackHatWorld Agency will significantly save you time and effort in building an account. It also greatly increases the chances of success for advertising campaigns in this highly challenging industry.
Running casino ads on Facebook is a major challenge, requiring a deep understanding of policies, strategy, and continuous optimization. Most importantly, it requires a high-quality advertising account with strong credibility to pass Facebook’s review system.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
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This article is also available in other languages:
- Русский: Как запускать рекламу казино на Facebook
- English: How to run casino ads on Facebook
- 中文： 在 Facebook 上投放金融广告的方法
