How to run crypto ads on Facebook
Crypto is one of the most promising yet challenging industries to advertise on the Facebook platform – a place with strict moderation systems and many barriers for sensitive financial products. In this article, BlackHatWorld will share the entire process, from preparing resources, choosing the right ad account, setting up clean campaigns, to bypassing moderation, monitoring, and optimizing, to help you run safe and sustainable crypto campaigns.
Facebook’s policy for running crypto ads
Facebook takes a cautious approach to promoting products or services related to digital assets. The platform aims to ensure that all shared information is clear and to protect users from potential risks in the investment space. This means that directly advertising digital asset transactions is not an appropriate approach without special approval from Facebook. Content related to digital wallets, exchanges, or crypto mining solutions is also subject to thorough review.
To minimize risks and fraudulent behavior toward users, advertisers involved in cryptocurrency and blockchain activities must demonstrate that their operations are legitimate. In order to run crypto ads on the Facebook platform, businesses are required to obtain a license in accordance with regulations and complete the authorization form provided by Facebook.
The official authorization from Meta applies to activities such as cryptocurrency platforms or exchanges that allow users to trade digital currencies with fiat currencies or between digital currencies, including spot trading, margin trading, futures, and other financial instruments.
In addition, services related to borrowing or lending cryptocurrency, crypto wallets that include features such as buying, swapping, staking to earn interest, as well as software or devices used for crypto mining, are all subject to Meta’s pre-approval before advertising. Moreover, any form of promotion related to cryptocurrency investment—including invitations to participate, platform introductions, or affiliate and aggregator websites sharing investment information—must also receive formal approval from Meta.
Conversely, advertisers do not need approval if the promotional content relates to tax services of crypto companies, events, training activities, or news about crypto and blockchain technology, as long as it does not directly offer cryptocurrency products or services. Similarly, blockchain technology news, blockchain-based products that do not use digital currencies (such as NFTs), crypto wallets used solely for storage purposes, and services that do not involve the purchase or exchange of digital assets are also allowed to advertise without special approval from Meta.
Currently, some countries have established clear legal frameworks and provide official licenses for the crypto industry. Therefore, advertisers must provide the appropriate license to Facebook based on their country of residence.
Australia:
- Registration with AUSTRAC
- Issuing authority: Australian Transaction Reports and Analysis Centre (AUSTRAC)
- Australian Financial Services License / Australian Market License
- Issuing authority: Australian Securities and Investments Commission (ASIC)
Austria: Virtual currency service provider registration certificate under the Anti-Money Laundering Act in the financial market. Issuing authority: Financial Market Authority (FMA)
Canada: Money services business registration certificate. Issuing authority: Financial Transactions and Reports Analysis Centre of Canada (FINTRAC)
Estonia: Virtual currency service authorization certificate. Issuing authority: Financial Intelligence Unit.
Finland: Registration in the register of virtual currency providers. Issuing authority: Financial Supervisory Authority (Fin-FSA)
France: License or registration for digital asset service providers. Issuing authority: Autorité des Marchés Financiers (AMF)
Germany: Authorization from BaFin. Issuing authority: Federal Financial Supervisory Authority (BaFin)
Gibraltar: Registration for Distributed Ledger Technology (DLT) providers. Issuing authority: Gibraltar Financial Services Commission (GFSC)
Hong Kong: License or registration with the SFC for regulated activities under Types 1, 7, and 9. Issuing authority: Securities and Futures Commission (SFC)
Indonesia: Approval decision from the Commodity Futures Trading Regulatory Agency of Indonesia (BAPPEBTI). Issuing authority: Commodity Futures Trading Regulatory Agency (BAPPEBTI)
Japan: Registration certificate for virtual asset exchange service providers. Issuing authority: Financial Services Agency of Japan (FSA)
Luxembourg: Registration certificate for virtual asset service providers (VASP) Issuing authority: Commission de Surveillance du Secteur Financier (CSSF)
Malaysia: Recognized Market Operator (RMO) status. Issuing authority: Securities Commission Malaysia (SC)
Malta: MFSA license under the Virtual Financial Assets Act (CAP 590). Issuing authority: Malta Financial Services Authority (MFSA)
Netherlands: Registration with the Dutch Central Bank (DCB). Issuing authority: Dutch Central Bank (DCB)
Norway: Registration certificate with the Financial Supervisory Authority (Finanstilsynet). Issuing authority: Finanstilsynet
Philippines: Certificate of Authority (COA) to operate as a Virtual Asset Service Provider (VASP), Issuing authority: Bangko Sentral ng Pilipinas (BSP)
Portugal: Registration for Virtual Asset Service Provider (VASP), Issuing authority: Banco de Portugal
Singapore: License from the Monetary Authority of Singapore (MAS) under the Payment Services Act for Digital Payment Token (DPT) services, Issuing authority: Monetary Authority of Singapore (MAS)
South Korea: Report of Virtual Asset Service Provider (VASP) (only obtainable after obtaining ISMS certification), Issuing authority: Korea Financial Intelligence Unit (KoFIU) / Financial Services Commission (FSC)
Spain: Registration certificate as a provider participating in the exchange service between virtual currency and fiat currency, as well as a custodian wallet provider. Issuing authority: Banco de España (Bank of Spain)
Sweden: Registration certificate with the Financial Supervisory Authority (FSA). Issuing authority: Financial Supervisory Authority (FSA)
Switzerland: Fintech license registration certificate. Issuing authority: Swiss Financial Market Supervisory Authority (FINMA)
Thailand: Digital asset business license. Issuing authority: Securities and Exchange Commission (SEC) of Thailand.
United Arab Emirates:
- License to engage in arranging, advising, dealing, managing, or other related financial services and/or operating an exchange and/or providing currency services, each relating to virtual assets.
- Issuing authority: Abu Dhabi Global Market, Financial Services Regulatory Authority
- License to operate a stored value facility (including virtual assets).
- Issuing authority: Onshore UAE Business, Central Bank of the United Arab Emirates
- License to engage in investment business/exchange operation – exclusive to investment tokens.
- Issuing authority: Dubai International Financial Centre, Dubai Financial Services Authority
- Registered certification for Full Market Product (FMP) license to operate virtual asset exchange services.
- Issuing authority: Virtual Assets Regulatory Authority
United Kingdom: Authorization letter from the Financial Conduct Authority. Issuing authority: Financial Conduct Authority (FCA)
United States: MSB registration certificate from FinCEN. Issuing authority: Financial Crimes Enforcement Network (FinCEN) BitLicense, New York State Department of Financial Services (NYSDFS)
Preparation steps for running crypto ads on Facebook
To increase the chances of ad approval and minimize the risk of account deactivation, proper preparation is the key factor.
Build a professional fanpage
The fanpage is the first platform to introduce and promote crypto to the user community. An optimized fanpage will contribute to the success of the advertising campaign, especially in sensitive fields like crypto. For the fanpage name, choose names that suggest technology, such as “Digital Technology Center” or “Finance 4.0”. Fill in the page information completely, focusing on describing the value of technology, digital knowledge, and financial education. A visually appealing design will help attract a large number of readers. Regularly engage with followers to build a trustworthy image and establish a solid activity history.
Refined website/landing page
The website or landing page that the ad initially leads to should contain content that complies with Facebook’s policies. Build a page that introduces technology knowledge, analyzes market trends, or provides basic information about blockchain activities for beginners. Similar to the fanpage, the intermediate page should avoid using direct terms such as “buy/sell coin,” “investment,”…
Use subtle and smart techniques so that when users click on the ad, they are directed to the intermediate page. Through a link or a call-to-action (CTA) button like “Discover more” or “See details here,” users will be guided to your digital platform.
High-trust advertising accounts and verified Business Managers
Accounts that have been running steadily, with consistent spending history and no policy violations, are usually rated and prioritized by Facebook during the ad approval process. These are considered “trusted” accounts with a high likelihood of fast campaign approvals, even in sensitive industries like crypto.
Owning a verified Business Manager means the business has been recognized by Facebook as a legitimate and trustworthy organization. This is a crucial factor when launching ad campaigns. A verified Business Manager not only boosts credibility with Facebook’s system but also significantly reduces the risk of checkpoints, ad rejections, and account deactivation. Especially in the crypto industry, using a verified BM is a mandatory requirement. To ensure smooth and effective campaign performance, you should consider using services from BlackHatWorld for stability and optimal results.
Identify target customers
The age group from 25 to 55 is a potential segment, often interested in financial opportunities, ways to make money, and new technologies. This age group has interests and behaviors related to finance and technological innovation (such as AI and cryptocurrency). They have an open mindset and are willing to explore new trends.
Create advertising content that complies with policies and is engaging
To capture the reader’s attention, creativity in content is the key element that helps create a strong impression. The copy should use rich and varied language, be thought-provoking, inspire breakthrough thinking, and keep up with technology trends and personal development. Incorporating visual illustrations related to future technologies not only enhances professionalism but also conveys the spirit of innovation behind the product. Finally, don’t forget to include a clear and compelling call-to-action (CTA) to encourage user interaction and drive effective conversions.
How to set up a crypto advertising campaign on Facebook
After preparing all the necessary elements and meeting Facebook’s advertising standards, you can begin running your campaign. This stage requires careful setup to ensure that you can run crypto ads on Facebook smoothly.
The crypto industry falls under the restricted goods and services category in Facebook’s advertising standards. Campaigns in this category are subject to strict review by Facebook, and they require proper techniques to run effective ads. These techniques include warming up the ad account, cloaking VPCS links, and creating a bridge website.
Preparing advertising resources
For high-risk campaigns such as crypto, it is necessary to prepare multiple advertising accounts in advance, including both primary and backup accounts for replacement when needed. These accounts are typically created using aged Gmail and Facebook via, and must undergo a warming-up process of 7–10 days, which includes regular interactions to increase credibility. However, even with careful warming, the success rate is not guaranteed, and if an account is disabled, you will lose a significant amount of time rebuilding from scratch.
In addition, it is also necessary to prepare multiple Visa/Mastercard cards to link with advertising accounts. In case the account is blocked, the payment card associated with that account is often affected as well, requiring you to have another card ready for immediate replacement.
The most optimal and time-saving solution is to rent advertising accounts from BlackHatWorld Agency, one of the professional advertising service providers trusted by thousands of businesses. The accounts provided by BlackHatWorld have high trust levels, verified BMs, and stable spending history, making it easier to set up clean seed campaigns for approval. In addition, customers will receive dedicated support throughout the advertising process, with a commitment to free account backup in case of any issues. Regarding payment, BlackHatWorld also provides quick assistance with Visa/Mastercard handling, ensuring your campaigns are not interrupted.
Wrap the VPCS link and create an intermediate website
First, create an intermediate website such as a landing page, Blogger, or other similar platforms. These websites act as a “wrapper,” containing content that complies with Facebook’s policies. Then use a VPCS link wrapping tool to hide the violating content from Facebook’s AI scanning system by redirecting or encrypting the link to the actual content. While Facebook’s bot can only read the “clean” content on the intermediate website.
Set up a clean advertising campaign
Setting up a “clean” campaign is a mandatory step and serves as the foundation to pass Facebook’s review system. This “bait campaign” is a valid campaign that does not contain any prohibited content, helping to avoid Facebook’s AI detection and laying the groundwork for running actual campaigns later.
To ensure quick approval and stable performance of the clean campaign, you must pay close attention to all related technical elements such as keywords, contact email, login device, IP address, redirect URL, landing page content, and especially the browser used when creating the campaign. All of these must not contain any policy violations or signals likely to be flagged by the system.
Redirecting the campaign to a VPCS link
If the bait campaign is approved by Facebook and starts spending, you can then proceed with the next steps, such as redirecting the link, scaling the budget, or connecting to a landing campaign that contains VPCS content. The goal of this step is to ensure that real users are directed to the actual ad content. The redirection must be set up in a sophisticated and logical manner to avoid raising suspicion from the system. You should ensure a smooth redirection time, avoid using sensitive keywords on the bridge page, and limit bot access by filtering IPs, devices, and user-agents to prevent Facebook’s bots from reaching the real content.
Monitor and optimize crypto ads on Facebook
Right after the campaign is approved and running stably, you need to closely monitor performance metrics such as CPM, CTR, CPC, CR, and conversion rate to evaluate traffic quality and advertising effectiveness. Especially, if you are using a warm-up campaign and a campaign containing non-compliant content, pay attention to redirect speed, bounce rate, time on landing page, and behavioral data to determine whether users are reaching the destination you intend.
During the ad campaign, it is necessary to regularly check the account restriction status, user feedback, and the trust level of the ad account to promptly detect warning signs from the system. If any warnings, checkpoints, or sudden drops in reach appear, pause the campaign and review the entire process, including link cloaking, website content, device, and IP.
For optimization, you can perform A/B testing with various content samples, including headlines, descriptions, images, and ad formats (video, carousel, slide, etc.). In addition, it is necessary to regularly rotate fanpages, domains, and landing pages to avoid leaving “footprints” that could affect future campaigns.
Notes when running crypto ads on Facebook
First, make sure your device and working environment are absolutely secure. Your computer needs to be “cleaned” before starting to set up the ad, including clearing browsing history, cookies, and avoiding the existence of old sessions. You should not log in to the ad account from unfamiliar devices or public IP networks, as this may cause Facebook to flag unusual activity and mark the account as suspicious.
You should use an aged Gmail account, which means a Google account that has been active for many years and has a stable interaction history. Aged Gmail accounts are usually rated higher by Facebook, helping increase the trust level of the advertising account you use to run crypto campaigns.
Regarding setup techniques, you should run multiple campaigns across different ad accounts to increase approval chances and diversify risks. An important tip is to set a high budget from the beginning if the account has sufficient trust. Allowing the account to “spend money” and then suddenly increasing the budget can cause Facebook to detect unusual activity and suspend the account.
In the ad content section, it is essential to set the title, content, and campaign description properly, strictly avoiding sensitive words or those listed as restricted in Facebook’s advertising policy. At the same time, do not use images that contain exchange logos, clearly visible crypto-related keywords, or images with text covering more than 20% of the area. However, make sure that images and videos are high quality, sharp, and oriented toward technology or personal development to create a professional and compliant impression.
Finally, during the campaign, you should avoid abnormal behaviors such as repeatedly turning the campaign on/off, deleting campaigns, suddenly increasing the budget, or logging in and operating on multiple devices. Instead, try to build a clean spending history, make full payments, avoid owing money, and do not default on Facebook payments. Maintaining a transparent and trustworthy account profile will help you build credibility with the Facebook system, creating opportunities to scale campaigns more sustainably and safely in the long term.
Crypto Facebook Ads Account Rental Service
BlackHatWorld Agency is proud to be a leading provider of high-quality Facebook advertising account rental services, specially optimized for businesses and advertisers in the crypto industry.
Given the strict review policies from Meta, running crypto ads requires accounts with high trust scores, Business Managers (BM) that are verified by businesses, strong spending history, and high spending limits. BlackHatWorld offers all types of accounts that meet these criteria: from BM Verified, clean personal accounts, to Facebook Ads Invoice accounts specialized for running VPCS. All accounts are strictly monitored in terms of devices, IP addresses, and activity history.
When using our service, customers not only receive ready-to-run accounts but also enjoy a full support package including:
- Free account backup in case of issues
- Accounts with various time zones
- Consultation for clean campaign setup and professional redirect campaigns
- Free support for wrapping VPCS links to pass content review
- Fast payment issue resolution with the Visa/MasterCard system provided by the agency
- Commitment to fast campaign approval, stable spending, and long-term campaign maintenance
With over 15,000 business clients, 2,000 active accounts, and thousands of successful crypto campaigns, BlackHatWorld Agency is the leading trusted partner to help you boost revenue in the crypto sector through Facebook advertising.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
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This article is also available in other languages:
- Русский: Как запускать рекламу Crypto на Facebook
- English: How to run crypto ads on Facebook
- 中文： 在 Facebook 上投放虚拟货币广告的方法
