How to run dropshipping ads on Facebook
Dropshipping has become an attractive online business model with low initial costs and the potential for rapid scalability. However, in order to succeed with this model, attracting customers is the most important factor. Facebook Ads is the platform that can help make this task much easier. Let’s explore in detail with BlackHatWorld how to run dropshipping ads on Facebook in the article below.
Why you should run dropshipping ads on Facebook
Dropshipping is an online business model where sellers don’t need to import or store products in a warehouse. Instead, they only need to market the products, find customers, and place the orders. Then, they simply forward the orders to the suppliers, who will handle the packaging and shipping to customers. This model is extremely cost-effective due to low capital requirements, making it easy to start a business or test multiple products with low risk.
Depending on each person’s ability and financial condition, dropshipping is considered a part-time job suitable for all age groups, including students, office workers, stay-at-home moms, and more. They can spend 3 to 4 hours a day earning additional income through this model. However, dropshipping also has its disadvantages. Sellers cannot control the product quality. If the suppliers have issues or if customers give negative feedback about the product or delivery, it could significantly impact the seller’s business.
Now, with just a phone or computer, anyone can easily start generating income. Customers are the key factor for the strong development of the dropshipping model. With millions and even billions of potential customers, Facebook is the most suitable platform to launch an online dropshipping business.
Facebook allows highly accurate targeting by age, gender, interests, consumer behavior, geographic location, and even people who have previously made online purchases. The diverse ad formats, such as video, image, collection, and carousel, help you present products in a vivid, eye-catching way that creates an attractive shopping experience. This platform not only helps you promote products but also expand brand awareness, test branding strategies, and quickly grow revenue.
Moreover, Facebook Ads supports flexible scaling – you can start with a small budget to test the product and then gradually scale up when you find a “winner.” With remarketing and Lookalike Audiences features, you can also easily re-engage customers who have shown interest or expand to potential audiences with similar behavior to previous buyers.
Preparing to run dropshipping ads on Facebook
To run effective dropshipping ads on Facebook, you need to carefully prepare both your sales platform and advertising assets.
Choose the right sales platform
Before launching your ads, you need to select a place where customers can place orders and make payments. Some popular platforms that support dropshipping effectively include:
- Shopee, Lazada, TikTok Shop: Suitable for the Vietnamese market, easy to manage orders, and integrate with local payment systems.
- Amazon, Etsy: For the international market, especially suitable if you are dropshipping handmade, creative, or niche products.
- Personal website (using Shopify, WooCommerce, etc.): Helps you own your data, build your brand, and optimize conversions more effectively.
Setting up resources for Facebook advertising
This is an extremely important step that determines the advertising performance and the ability to scale revenue:
- Trusted advertising account: It is recommended to use a high-trust Business Manager (BM) account system. Prepare backup accounts in case of restrictions.
- Sales fanpage: Create a professional fanpage with complete updates on product information, brand, return policy, and support contacts.
- Landing page or website: Use it to introduce product details, increase credibility, and optimize conversions from ads.
- Facebook Pixel: Install Pixel on your website to track user behaviors such as product views, add-to-cart actions, purchases, etc. This helps you run more accurate conversion and remarketing ads.
- International payment card (Visa/MasterCard): This is a required method to pay for Facebook advertising budgets. It is recommended to use personal cards or virtual cards from reputable banks to avoid payment rejections.
Steps to run dropshipping ads on Facebook
After preparing all the necessary elements, you can start running dropshipping ads on Facebook.
Step 1: Create an ad with the campaign objective set to conversions
To begin, go to Ads Manager and select “conversions” as your campaign objective. This is the most suitable option for the dropshipping model because it helps optimize for purchase actions.
Step 2: Name the campaign and structure the ad set
Name your campaign, ad set, and ad in a way that is easy to manage. You can choose between CBO (campaign budget optimization) or ABO (ad set budget optimization) depending on your testing and scaling strategy. CBO is usually more effective during the scaling phase, as Facebook automatically allocates the budget based on ad set performance.
Step 3: Select the created Pixel and share it with the ad account
At the ad set setup stage, select the Pixel that you created and integrated into your sales website. The Pixel helps Facebook track user behavior (viewing products, adding to cart, making purchases) to optimize conversions. You should prioritize the purchase event.
Step 4: Set up a detailed ad set
Select the conversion event location as “Website”, then enter your sales website URL. Configure the following key elements:
- Ad placement: Choose manually or let Facebook auto-distribute (prioritize Feed, Story, Reels).
- Target audience: You can choose Advantage+ (Facebook automatically finds potential customers) or manually set preferences based on interest, behavior, age, and location. If you have data, it’s recommended to create a Custom Audience and Lookalike Audience to optimize performance.
Step 5: Review and publish the ad
After completing all the information, review the content, audience, budget, and link to ensure there are no mistakes. Finally, click “Publish” to submit the ad for Facebook’s review.
Experience in running effective dropshipping ads on Facebook
To create a respectful environment and enhance positive user experience, Facebook has established strict policies to ensure safety for both businesses and individuals. According to Facebook’s policy, all advertisers must comply with the laws of their local countries, avoid discriminatory practices, and are strictly prohibited from engaging in fraudulent activities, including payment methods or personal data misuse. The system monitors harmful behavior, shocking content, excessive violence, and offensive and sensitive language. During the review process, the system scans images, content, and landing pages. If any violations are detected, Facebook will reject the ads and may restrict the business account or related assets.
Insert product links properly in your ad content. You can place the product link directly in the description; however, it is necessary to shorten the link to avoid overly long URLs that may appear unprofessional or be flagged by Facebook. For products that fall under the “borderline violation” category, wrapping the link with an intermediate redirect (using a VPCS link wrapping service) is crucial to prevent content violation scans and increase the likelihood of ad approval.
Ensure your ad images and videos are high-quality, sharp, and in the correct aspect ratio. Videos should ideally be no longer than 15 seconds to quickly deliver the message, retain viewer attention, and improve view completion rates. Avoid using images that are overly suggestive, sensitive, or show signs of content policy violations.
Select target countries carefully to avoid advertising to regions with high shipping difficulties or high return rates, such as Africa, some areas in the Middle East, or countries with strict customs policies. Instead, prioritize popular dropshipping markets such as the United States, Australia, Canada, Europe, or Southeast Asian countries where logistics are easier to manage.
Manage Pixel IDs effectively. A single ad account can add multiple Pixel codes, but each Pixel should only be used to track one specific product to ensure accurate measurement data. Separating Pixels by product helps you analyze user behavior more effectively, optimize advertising campaigns, and increase conversion performance.
Facebook ad account rental service for dropshipping
For many beginners or those who want to scale up without sufficient resources, handling everything on their own can be a major challenge and carry potential risks.
BlackHatWorld Agency is a company with hands-on experience, especially in dealing with arising issues, managing accounts stably, and continuously optimizing in the field of online marketing. With deep expertise in the dropshipping model, we are proud to offer a comprehensive Facebook ads account rental service.
Our service includes:
- High-reliability ad account rental: We provide a wide range of advertising accounts with flexible time zones, currencies, and stable account types such as BM2500, BM5000, and Invoice accounts. Run your campaigns smoothly and stably, minimizing the risk of account restrictions or bans — a common issue when advertising dropshipping products with multiple tests.
- Over 10 years of expert support: Our team of experienced professionals will accompany you from the very first step. We support you with accurate campaign setup, optimize campaigns for the highest ROAS and CPA performance, and offer in-depth data analysis with real-time strategy adjustments.
- Comprehensive technical support: We fully support essential technical elements such as Pixel setup for accurate user behavior tracking, effective Business Manager (BM) configuration, domain verification to enhance credibility and ad delivery capabilities, and Fanpage optimization to attract and retain customers.
- VPCS link cloaking for sensitive products: We cloak links for sensitive products to bypass Facebook reviews, reduce the risk of account bans, improve ad approval rates, and scale more safely.
- Fast issue resolution and free account backup In addition, we quickly handle all issues, including Facebook ad policy violations and account restrictions. We offer free account backup when errors occur, ensuring your campaigns run continuously without interruption, so you can stay focused on product sourcing and business expansion.
Collaborating with BlackHatWorld Agency can significantly save your time and effort while increasing the success rate of your Facebook dropshipping advertising campaigns. This partnership helps deliver your products to the right target audience and promotes the sustainable growth of your online store. Our contact information is provided below—please get in touch with us now for dedicated and professional consultation.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
This article is also available in other languages:
- Русский: Как запускать рекламу похудения в Facebook
- English: How to run dropshipping ads on Facebook
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