How to run nutraceutical ads on Facebook

With a modern lifestyle and smart consumption habits, young people are becoming more concerned about their health and the health of their loved ones. With the mindset of “prevention is better than cure,” they are willing to invest in nutraceuticals to enhance and improve their well-being. This is a great opportunity for businesses selling quality nutraceutical products to promote their offerings to consumers. With its massive global reach, Facebook is the number one platform for advertising nutraceuticals. Let’s explore the article below with BlackHatWorld on how to run nutraceutical ads on Facebook.

Challenges when running nutraceutical ads on Facebook

Unlike how to run household product ads, the nutraceutical industry, although full of potential, faces many barriers related to Facebook’s strict policies, content guidelines, and review procedures.

The importance of nutraceuticals

According to the survey by the National Statistics Office, the aging trend in Vietnam is increasing significantly. Elderly people often experience issues such as weak bones and joints, memory decline, a poor immune system, and unstable cardiovascular health. These health and quality-of-life concerns have raised awareness among the younger generation about the responsibility of taking care of their grandparents and parents. Choosing nutraceuticals is a way for them to express love and care for the older generation. It is also a meaningful gift that helps the elderly feel the warmth and connection within the family.

As society continues to develop and modernize, it also brings more challenges due to a fast-paced lifestyle. Young people are facing pressure from studying, working, and unhealthy habits such as irregular eating, poor sleep quality, and lack of physical activity. Nutraceuticals are considered a supportive solution to help the body stay healthy, maintain physical strength, boost immunity, and prevent diseases caused by bad habits.

The Ministry of Health recommends incorporating nutraceuticals into daily diets in proper dosages to help build habits that support nutrition intake, enhance the immune system, and support the functions of organs such as the liver, kidneys, and heart. However, nutraceuticals are only supportive products and are not medicine, so they cannot replace prescription drugs. The key difference between medicine and nutraceuticals is that medicine is used when a person is ill, while nutraceuticals are used to proactively prevent potential health issues.

Strict regulations on nutraceutical advertising on Facebook

Facebook classifies nutraceuticals as sensitive products, similar to cosmetics or healthcare services. Therefore, nutraceutical ads are easily rejected if they do not strictly follow the platform’s policies. Ad content must not include absolute claims such as “100% cure,” and cannot use medical terms like “treatment,” “medicine,” “diagnosis,” or imply personal characteristics. Additionally, Facebook strictly prohibits the use of before-and-after comparison images, especially those related to appearance or health.

Even if your ad content complies with regulations, Facebook may still mistakenly flag it as a violation because nutraceuticals often relate to sensitive topics such as the body, health, or physical appearance. Ads featuring real people wearing tight clothing, keywords like “detox,” “weight loss,” “skin whitening,” or direct links to product sales pages are more likely to be scanned and rejected by Facebook’s system.

Repeated rejection of nutraceutical ads directly affects the trust level of your ad account or Business Manager. The account may be limited in distribution, experience reduced performance, or even be temporarily or permanently disabled. Especially if you run multiple campaigns on a weak account, the risk of being banned is even higher.

The biggest challenge when running nutraceutical ads is creating content that is both engaging and compliant with policy. You need to develop creative content that focuses on the indirect value of the product, such as a healthy lifestyle or positive energy, instead of emphasizing specific benefits. Visuals should include healthy meals, yoga practitioners, walking scenes, or lifestyle moments rather than body images or exposed skin. Language must be gentle and subtly suggestive rather than making definitive claims.

Even when your ad campaign is running smoothly, rapidly increasing the budget, launching multiple similar creatives, or duplicating content can trigger a system review and result in your campaign being disabled. This is why advertisers need to scale slowly, monitor key metrics closely, and always have content variations and backup accounts ready.

Facebook’s policy on advertising nutraceuticals

Make sure your product has a valid product registration certificate and a food safety confirmation issued by the Ministry of Health or a competent authority. You must be ready to provide these documents if requested by Facebook.

Facebook strictly prohibits the promotion of products that contain ingredients considered unsafe for users’ health, even if they are nutraceuticals. These substances may affect the nervous system, endocrine system, or cardiovascular system, or have not been approved by health organizations such as the FDA or WHO. Some common ingredients banned or restricted on Facebook include:

• Ephedra/ephedrine: a stimulant found in weight loss products, banned due to the risk of stroke and heart attack.
• DMAA (1,3-dimethylamylamine): commonly found in sports or fat-burning nutraceuticals, banned due to severe cardiovascular effects.
• Sibutramine: an appetite suppressant that negatively affects the heart and blood pressure.
• Phenolphthalein: formerly used in laxatives, now banned due to its potential cancer risk.
• Anabolic steroids and DHEA: synthetic hormones or hormone precursors that are completely banned in advertising due to their potential to cause endocrine disorders.
• Yohimbine: known for enhancing sexual performance, but can cause side effects on the nervous and cardiovascular systems.
• Clenbuterol: globally banned due to its potential to cause heart toxicity, often abused in fat-loss products.
• 2,4-dinitrophenol (DNP): a dangerous fat-burning substance that has caused deaths – strictly prohibited.
• CBD/THC: compounds derived from cannabis – even if legal in some countries, Facebook still restricts or prohibits promotion if used as a main ingredient.
• Kratom: a plant-based substance with psychoactive effects, classified as a controlled substance in many countries.

Animal or plant extracts of unknown origin or those warned by the FDA/WHO, such as scorpion extract, snake extract, poisonous mushrooms, or “traditional secret formulas” without proven safety, should be avoided.

Any ad content that contains or implies that the product includes such ingredients is at risk of rejection, limited reach, or ad account suspension. Therefore, when advertising nutraceuticals, you should carefully review the ingredient list, remove any sensitive terms, and if possible, provide safety certifications or circulation licenses to support compliance.

Guide to optimizing Facebook ads for nutraceutical

The nutraceutical industry is categorized by Facebook as a restricted goods sector. Therefore, to ensure a smooth ad campaign, advertisers need to prepare several essential elements:

Prepare the essentials

Professional fanpage

A fanpage is the “face” of your brand on Facebook and the first place where customers engage with your product. It is recommended to name your page the same as, or similar to, your product/brand name—something easy to remember and professional.

You should use a logo and images relevant to the health industry that are sharp, visually appealing, and capable of conveying the right message. Make sure to update the page with complete address, hotline, website, and business license (if available).

Regularly post articles related to health knowledge, product benefits, customer feedback, and proper usage instructions. This helps increase credibility and builds trust with potential customers.

Clear website or landing page

Facebook is especially strict with ads related to nutraceutical products, so having a professional website or landing page is essential. Use a professional domain name (such as .com, .vn, etc.), and avoid using blogspot or free websites. The content must include ingredients, usage, target users, and product registration license (from the Ministry of Health) with accurate claims that are not exaggerated.

Include return and refund policies, delivery terms, and user data privacy information. If available, upload food safety licenses, ISO or FDA certificates, or product registration documents to enhance credibility. Since over 80% of Facebook users access it via mobile devices, the mobile interface must be easy to read and navigate.

Reputable Ad Accounts And Business Manager (BM)

Advertising nutraceutical products falls under a sensitive category, making them more likely to be restricted by Facebook. Therefore, the ad account should have previously run successful campaigns, with a consistent spending history, minimal restrictions, and a fully verified identity. The BM should be a Verified Business Manager to enhance credibility, avoid checkpoints, and increase account lifespan. It is recommended to have 1–2 backup accounts (high-quality via accounts with old Gmail) to avoid campaign disruption in case the main account is flagged or faces a checkpoint scan.

Accurately identify your target customer profile

To run effective ads, you must identify your ideal buyer. The target customer will depend on the benefits of your product.

• Age group: Usually, those aged 25–45 years old are interested in health, beauty, disease prevention, or treatment support. The 45–80 age group focuses more on joint support, cardiovascular health, and other functional parts of the body.
• Gender: Depending on the product, determine the main gender audience—for example, collagen for women, male enhancement supplements for men.
• Behavior and interests: Interested in nutrition, health care, disease prevention, and natural beauty. They often search for or use similar nutraceutical products.
• Geographic location: If you offer nationwide delivery, consider targeting provinces with high conversion rates or areas near your distribution warehouse.
• Income level: For high-priced products, focus on customers with matching purchasing power.

Types of advertising

Conversion ads are designed to encourage specific actions such as placing orders, filling out consultation forms, or purchasing products. This type requires a website or landing page integrated with Facebook Pixel to track user behavior and optimize conversions. Its advantage lies in targeting users with a high purchasing intent, as Facebook will automatically optimize ad delivery to reach people who are most likely to take action. This option is suitable for nutraceutical products with higher prices, requiring consultation, or those sold through e-commerce websites.

Message ads are intended for new fanpages or products that are difficult to promote through a landing page. The main goal is to bring potential customers to Messenger or Zalo OA for consultation and order closing. This format works well with middle-aged audiences who are not familiar with online purchasing via websites and increases the chance of manually closing sales through the inbox. This method requires fast response times and setting up auto-reply scripts to ensure no leads are missed.

Redirect ads to websites is suitable when you want to drive traffic to the sales page without needing a Pixel, helping to increase the number of clicks to your website or landing page. The main advantage of this ad type is that it is easy to set up, does not require event Pixel installation, and allows you to test content and audience effectively before running conversion ads. However, the downside is that the conversion rate is lower than that of Conversion ads.

Engagement ads help build trust in the fanpage and increase interaction on posts (likes, comments, shares). This is the first step to improving page engagement, which supports more effective remarketing and builds “social proof” for the product. It works well with posts that share health knowledge, nutraceutical reviews, and customer feedback.

Short video ads, such as Reels Ads or Video Feed, quickly attract attention through short videos (under 15 seconds). In the era of short-form video, Reels are being prioritized in distribution by Facebook. Take advantage of this by creating videos that easily express emotions, product benefits, and a healthy lifestyle. Avoid exaggerated claims and instead use relatable, positive language.

Steps to run nutraceutical ads on Facebook

Once you are fully prepared and follow the rules, the process of launching a nutraceutical advertising campaign on Facebook Ads Manager will follow these steps:

Step 1: Access Ads Manager

This is the main interface where you create and manage all your campaigns. Create a new campaign, choose the appropriate objective, and fill in the campaign details such as Advantage+ campaign budget, A/B testing, and reporting. Then click next.

Step 2: Set up group ads

In the ad set setup interface, you need to name the ad set and select the conversion location in the conversion section. The available locations include: website, app, messaging destination, call (depending on whether the campaign objective is “sales” or “conversion”). For ads related to medicine or nutraceuticals, advertisers often choose “website” to direct users to a landing page or sales website, where they can learn more and make a purchase. If you select “website,” make sure to install Facebook Pixel on the site to track user behavior after clicking the ad. After creating the Pixel from Business Manager, you need to share the Pixel with the ad account to synchronize data and select the right performance goal. Next, you set the budget for the ad set, then target the desired audience based on age, gender, location, interests, behaviors, etc. In the placements section, you can choose Advantage+ placements for Facebook to distribute automatically, or manual placements to actively choose display locations such as Facebook feed, Instagram feed, stories, etc.

Step 3: Create an ad for nutraceuticals

In the next step, you will name the ad, select the fan page, and optionally connect to your Instagram account if needed. In the content section, you have two options: use an existing post or create a new one. If using an existing post from the fan page, prioritize posts that already have good organic engagement to increase credibility. If creating a new post, choose a suitable format such as single image, video, or carousel. Then, fill in the remaining elements such as: headline, description, website or landing page link, illustrative image or video, and select an appropriate call-to-action button such as “Learn more,” “Buy now,” or “Sign up.”

Step 4: Review and publish the ad campaign

Once all settings are completed, you should review all information one more time and click “Preview ad” to ensure the display layout is as expected. If everything is in order, click “Publish” to send the ad to Facebook’s review system. Normally, the review process takes from a few minutes to a few hours, depending on the detail level and trustworthiness of the ad account.

Effective experience in running nutraceutical ads on Facebook

To ensure a successful nutraceutical ad on Facebook, it is essential to apply practical experience flexibly, especially in an environment with strict content and product regulations.

Running ads during peak hours is one of the key factors. Based on user behavior, time frames such as 7:00–9:00 a.m., 12:00–1:00 p.m., or 8:00–10:00 p.m. are often ideal for reaching target customers. During these periods, users tend to spend more time browsing Facebook, which increases the chances of ad visibility and engagement.

In addition, A/B testing is an essential technique. Instead of running only one ad creative, you should create multiple versions with different variations such as: headline, image, video, description text, CTA button, or audience group. After a few days, analyze metrics like CTR, cost per acquisition (CPA), CPC, etc., to identify the most effective version and allocate the budget accordingly. This helps improve campaign performance without wasting extra costs.

Finally, preparing backup ad accounts is a must when running sensitive products like nutraceuticals. Facebook can easily disable your account if it detects content that violates its policies, even if it’s unintentional. Therefore, build a system of accounts including Business Manager (BM), ad accounts, fanpages, and payment methods to be ready for quick switching when needed. This helps maintain continuous advertising operations and avoid revenue disruption.

Facebook ad account rental service for nutraceutical advertising

BlackHatWorld Agency is a company with over a decade of deep experience in the field of online marketing and extensive understanding of sensitive product categories such as nutraceuticals. We proudly offer comprehensive support services for Facebook advertising.

Our services include:

High-trust advertising account rental: We offer a wide range of advertising accounts with various time zones, flexible currencies, and stable account types such as BM2500, BM5000, and Invoice accounts. In particular, we have experience working with accounts in sensitive industries, helping you run campaigns smoothly and stably while minimizing the risk of restrictions or account bans — a very common issue in the nutraceutical industry.

Our team of experts with over 10 years of experience is always ready to support: Our team of experts will accompany you from the very first steps. We support you in setting up accurate campaigns (set camp), optimizing campaigns to achieve the highest efficiency in terms of consultations, sign-ups, or purchases, as well as conducting in-depth data analysis and adjusting strategies in real time. We understand Facebook’s algorithms and policies to help you overcome any barriers.

Comprehensive technical support: We provide full support for key technical aspects such as Pixel configuration to accurately track user behavior, effective Business Manager (BM) setup, domain verification to enhance credibility and ad delivery capability, along with fanpage optimization to attract and retain customers.

Fast issue resolution and free account backup: In addition, we help you resolve all arising issues quickly, especially those related to Facebook advertising policies and cases of restricted or locked accounts. We provide free backup accounts in case of errors, ensuring your campaign is always maintained and runs continuously without interruption, allowing you to focus on business and product development.

Partnering with BlackHatWorld Agency will help you save considerable time and effort while increasing the chances of success for your Facebook advertising campaigns in the nutraceutical industry. This will bring your product to the right target audience and promote sustainable growth.

Facebook advertising account rental price list?

BUDGET/DAY	FEE
200 usd – 2000 usd	6%
2001 usd – 5000 usd	5%
5001 usd – 10000 usd	4%
10001 usd – 20000 usd	3%
>200001	2%

Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.

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