How to run real estate ads on Facebook
A house is a home, a place where we can comfortably relax after a long, tiring day, a space that connects love and builds family happiness. Therefore, the demand for finding and owning an ideal home is increasing, especially in the digital age. Facebook – with tens of millions of users in Vietnam – has become an essential marketing channel for real estate agents and businesses. However, to maximize the potential of this platform, you need to understand how to run real estate ads on Facebook to implement campaigns effectively, comply with policies, and accurately target the needs of potential customers.
Advantages of running real estate ads on Facebook.
Facebook allows detailed targeting by age, gender, location, behavior, interests, etc., which helps businesses reach the right people who are interested in real estate (buying a house, investing, renting/buying land, etc.), thereby increasing the conversion rate.
Compared to traditional channels like newspapers, television, or other advertising platforms, Facebook ads have lower costs and make it easy to control the budget daily or by campaign. Businesses can test multiple ad samples with a small budget before scaling up.
Facebook supports multiple formats such as images, videos, carousels, and lead forms, which help present projects vividly, provide clear information, create a professional feel, and attract customer interest from the first time they see the ad.
Thanks to Facebook pixel and retargeting features, businesses can track user behavior and re-engage with those who have previously interacted with, visited the website, or watched videos. This increases the opportunity to close sales through timely remarketing campaigns.
With continuous display frequency, real estate ads on Facebook help the names of projects, investors, or brokerage firms gain widespread exposure, increasing credibility in the eyes of customers, especially for new projects that need to build initial trust.
Facebook provides a real-time, detailed reporting system, making it easy for you to track the performance of each ad sample. From there, you can adjust the content, budget, and target audience to optimize results daily.
How many forms of real estate advertising are there on Facebook?
Each ad format has its own strengths suitable for specific goals: introducing a project, attracting attendees to an event, or collecting potential customer information. For the highest effectiveness, you should flexibly combine these formats in a comprehensive real estate marketing funnel.
Carousel ads
This is an ad format that allows multiple images or videos to be displayed in a single ad. It is very suitable for showcasing multiple apartments, land plots, amenities, or outstanding features of a real estate project. The advantages of this ad type are easily conveying information about multiple products in one ad and increasing the engagement rate.
- Recommended size: Minimum 600 x 600 pixels in a 1080 x 1080 pixel frame (1:1 ratio)
- Number of cards: Minimum of 2 and maximum of 10 cards
- Headline: Maximum 45 characters
- Description: Maximum 255 characters
- Display ratio: Optimized for both desktop and mobile devices
Advantage+ automated Ads
This form of advertising utilizes data from a product catalog (such as projects, apartments, and land plots) to automatically distribute content to potential customers based on their behavior and interests. This type of ad will personalize the ad according to user behavior, increasing performance and conversion rates.
- Product catalog requirements: You need to have a complete real estate project data file (photos, prices, locations, descriptions, etc.).
- Image/video: The optimal size is 1200 x 628 pixels or a 1:1 ratio.
- Headline & description: Facebook automatically creates or pulls from the catalog.
Event Ads
This form is ideal for promoting launch events, investment seminars, webinars, or real-life project tours. Event ads help increase the number of attendees, creating a sense of “heat” and urgency for the project.
- Event image: 1920 x 1005 pixels in size.
- Event name: Maximum 64 characters.
- Event description: Provide time, location, and engaging content.
Domain Ads (Click to Website)
This is a traditional ad type that directs users from Facebook to a project’s website/landing page to learn detailed information and leave their contact details, which drives traffic to the website and increases conversion opportunities through forms or hotlines.
- Image size: 1200 x 628 pixels (1.91:1 ratio)
- Headline: Up to 25 characters
- Description: Up to 30 characters
Lead Ads
This is a method for collecting customer information directly on Facebook without having to redirect externally, which is extremely convenient, easy to sign up for, and increases the number of quality leads at a low cost.
- Image: 1200 x 628 pixels
- Registration form: Information fields (such as full name, phone number, and needs) can be customized. Note: A transparent privacy policy is required.
Preparing to run real estate ads on Facebook
Professional Facebook fanpage: This is where you post project information, advice articles, images, product introduction videos, and more. A frequently updated fanpage with positive reviews and quality content will build high credibility with potential customers.
Facebook ad account (Business Manager or personal account): This account is used to create, monitor, manage the budget, and optimize advertising campaigns. You can use a personal account, but it is recommended to use a Business Manager for easier management and scaling.
Real estate catalog: This is a collection of real estate products that will be displayed in dynamic ads such as apartments, villas, townhouses, land plots, etc. This catalog must be built according to the format required by Facebook, including complete information such as: project name, selling price, location, featured image, brief description, detailed link, etc.
Installing Meta Pixel on a website: Meta pixel is a tool that tracks user behavior on a website (such as clicking the registration button, viewing a detailed apartment page, leaving information, etc.). This is a mandatory element if you want to retarget users or measure conversion effectiveness. If you don’t know how to install it, you can ask a technical team or access instructional documents from the Meta for developers page for accurate setup.
Preparing all the above elements accurately not only helps the campaign run smoothly but also contributes to improving ad effectiveness, optimizing costs, and increasing the real estate closing rate.
A guide to running real estate ads on Facebook from A to Z.
After preparing the necessary items, you can start running real estate ads on Facebook in 4 simple and easy-to-do steps, even for beginners.
Step 1: Identify your target customers.
Clearly define the audience you want to reach
- Age, gender, and living area
- Behavior and interests such as searching for real estate, being interested in finance, investing in real estate… The right targeting will help you save costs and increase the conversion rate.
Step 2: Create engaging ad content.
High-quality images/videos that clearly show the project’s space, amenities, and location.
Concise, impressive headlines such as “Central District 7 apartment for sale – from only 1.5 billion VND.”
Clear content: legal status, selling price, special offers, outstanding amenities.
Strong calls to action (CTA): “Inbox now,” “Register to receive a quote.”
Step 3: Set up the campaign in Ads Manager.
Access meta ads manager → create a new campaign.
Choose an appropriate objective such as: traffic, leads, engagement, or conversions.
Set up the ad set: choose the audience, placement, budget, and running time.
Upload the prepared content and publish the ad.
Step 4: Monitor and optimize ads
Track key metrics: cost per lead, click-through rate (CTR), conversion rate.
Experiment with various content and image samples (a/b testing).
Turn off underperforming ad sets, and increase the budget for the good ones.
Use a Pixel to re-run ads to people who have interacted (remarketing).
Introducing Facebook real estate ads services – BlackHatWorld.
In today’s fiercely competitive real estate niche, running effective ads on Facebook plays a vital role in generating leads and increasing sales. BlackHatWorld is proud to be a specialized provider of reputable ad account rental services, helping real estate businesses reach customers quickly, cost-effectively, and sustainably.
Featured services at BlackHatWorld:
- High-quality Facebook ad account rental, supporting multiple time zones (us, EU, vn…), suitable for each type of campaign.
- A huge account repository from bm2500, bm5000, bm invoice, and bm verified, suitable for campaigns with large budgets and high trust requirements.
- Providing accounts with high trust, low review rates, and restricted checkpoints, helping ads get approved quickly and run stably for a long time.
- 1:1 technical support throughout the usage process, quickly handling all arising errors, and minimizing campaign interruptions.
- Providing account and payment card backups, helping to maintain continuous advertising operations even when an error occurs.
- Assisting with campaign setup, targeting, content writing, and banner design for clients with no prior ad-running experience.
Why choose BlackHatWorld?
- Cost optimization: No need to invest capital in accounts – just rent by the day/week/month.
- Can run difficult industries: We specialize in handling projects in real estate, finance, aesthetics, etc., which are prone to policy violations.
- Reputable – Secure – Clear commitment, with full rental contracts and invoices.
If you need a reliable partner to run real estate ads on Facebook, BlackHatWorld is the optimal choice to help you save time, costs, and achieve outstanding results.
Facebook Advertising Account Rental Price List?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
This article is also available in other languages:
- Русский:
- English: How to run real estate ads on Facebook
- 中文： 在 Facebook 上投放化妆品广告的方法
