How to run recruitment ads on Facebook
In the context of global economic integration, human resources are a key factor in building and developing a stronger nation. With more than 70 million users in Vietnam, Facebook is not only a platform for entertainment but also a bridge connecting candidates with employers. So, how to run recruitment ads on Facebook effectively? Let’s explore the details with BlackHatWorld in the article below.
How effective is Facebook recruitment advertising?
Running recruitment ads on Facebook brings many practical benefits for businesses in the digital age. First, it simplifies the hiring process by allowing job postings to be widely spread and precisely targeted to the right audience based on detailed criteria such as age, gender, location, occupation, and behavior.
Second, businesses can proactively reach thousands or even tens of thousands of potential candidates within just a few hours of launching a campaign. This is especially helpful in urgent hiring situations. Unlike traditional job postings, which are limited in visibility and reach speed, Facebook ads allow you to expand your reach almost without limitation.
In addition, you can create campaigns for multiple positions at the same time, from full-time and part-time employees to collaborators or seasonal workers. Another key advantage is flexible interaction: employers can reply to messages, conduct preliminary interviews, or schedule appointments quickly via the chat tool or through an integrated registration form. This is why recruitment advertising on Facebook is increasingly chosen by businesses as an essential part of their human resources strategy.
Types of recruitment ads on Facebook
For the recruitment industry, Facebook offers several types of advertising formats to help businesses quickly find qualified candidates.
Sponsored stories
This is the most common type of ad when businesses want to reach potential candidates naturally and effectively. Recruitment posts are created like regular posts on a fanpage, then boosted to reach the right audience through Facebook Ads tools. With this ad format, you can include a full job description, requirements, benefits, and contact information directly in the post. Additionally, viewers can like, comment, or share the post, which helps spread the recruitment information to users who are truly interested. Post ads also tend to build a good impression with candidates due to their authentic and friendly appearance.
Domain link advertising
This advertising format uses a direct link to the recruitment website, landing page, or application form of the business. The ad content is usually short, with a clear headline and strong call-to-action such as “Apply now,” “Urgent hiring,” or “Easy job with high salary.” This type of advertising is suitable for large-scale or urgent recruitment campaigns, as it can quickly reach thousands of users without requiring multiple interactions. When users click the link, they are redirected to a dedicated platform where they can read more details and submit their application, making it easier for businesses to screen and manage candidates.
Click-to-Messenger ads
This format brings ad viewers into a Messenger conversation with the business’s fanpage. Here, you can set up a chatbot to collect information or chat directly with the applicant. This type of recruitment ad helps build engagement and improve candidate screening.
Recruitment video ads
Using videos to introduce the company, work environment, and job openings is an effective way to create a strong impression and increase conversion rates. This ad format is suitable for large brands or campaigns aiming to build a professional corporate image.
Learn how to run recruitment ads on Facebook
Preparation
To run effective recruitment ads on Facebook, careful preparation before launching the campaign is essential. A successful campaign must be built on the following fundamental elements.
The fanpage serves as the business’s “online face” on Facebook. Creating a dedicated recruitment fanpage allows your company to separate recruitment content from brand content, making it easier to manage and more trustworthy to potential candidates. The fanpage should be fully updated with a profile picture, cover photo, contact information, address, company description, and well-designed job posts. Each post should present the job title, salary and benefits, job requirements, and the application process. Additionally, positive comments, quick replies, and good reviews from followers contribute to building trust and motivating viewers to take action.
To increase conversion rates, businesses should invest in building a dedicated landing page or a specific recruitment page on the company website. This is where users are directed after clicking on the ad. A good landing page keeps users engaged longer, provides clearer information, and increases the conversion rate from interest to actual applicants. An effective recruitment landing page should include:
- A clean and optimized for mobile.
- Clear information about the recruitment position, job description, benefits, and company culture.
- A simple and visible online application form or “Apply Now” button.
- Real photos from the workplace or testimonial videos from current employees to build trust.
The ad account is the foundation for running a campaign. Facebook has strict policies, especially for content related to recruitment (which can easily violate rules on discrimination or inappropriate language). Therefore, it is recommended to use an account with a consistent spending history and no policy violations, or rent a trusted account specifically for recruitment campaigns. Additionally, you should complete Business Verification to increase the account’s credibility and reduce the risk of being disabled or limited in ad delivery.
Not everyone on Facebook is a potential candidate. Therefore, targeting the right audience group is an extremely important step. Accurate targeting helps reduce advertising costs, increase the chances of reaching people with real needs, and improve conversion rates. Some key criteria to define include:
- Age group: Match the job nature, such as 18–22 years old for part-time jobs; 25–35 years old for specialist positions.
- Location: Focus on cities or provinces where the company operates.
- Education/field of study: Filter by specific majors or job-related behaviors, such as students majoring in marketing, HR, engineering, etc.
- Behavior and interests: You can target people who frequently search for jobs, follow recruitment pages, or have interacted with job-related content.
A good recruitment ad needs to have attractive, clear, and easy-to-understand content. If your business is hiring for multiple positions, you should prepare different sets of content for A/B testing and gradually optimize based on performance. The content should include:
- A compelling headline that appeals to candidates’ mindset (for example: “Hiring Sales Staff – Earn up to 15 million VND/month!”).
- A short, direct message: job title, salary, benefits, working hours, and basic requirements.
- Professional images or videos that showcase the actual working environment.
- A strong call-to-action (CTA) such as “Apply now,” “Inbox for more details,” or “Click to register.”
How to set up recruitment ads on Facebook
Setting up a recruitment ad campaign on Facebook is relatively simple and quite similar to how you set up ads in other sectors, such as how to run fashion ads. However, to optimize performance and reach the right potential candidates, you should follow these two main approaches:
Run ads directly from a post on your Fanpage
This is the fastest method and is suitable for recruiters who are not familiar with Facebook Ads Manager:
Step 1: Go to the official recruitment fanpage of your company.
Step 2: Select an existing recruitment post, preferably one with good engagement (lots of likes, comments, shares).
Step 3: Click the “boost post” button located under the post.
Step 4: Set your advertising goal (depending on your objective: engagement, messages, conversions…). Select your target audience (age, gender, location, behavior, job category…). Set your budget and schedule (e.g., 200,000 VND/day for 5 days). Choose ad placements (Facebook Newsfeed, Instagram, Messenger…).
Step 5: Review all information carefully and click “confirm” to start running the ad.
Promote via Facebook Ads Manager
This method is suitable for those with advertising experience or who want deeper control over their campaign:
Step 1: Go to Facebook Ads Manager. Click the “+Create” button to start a new campaign.
Step 2: Select a campaign objective, such as messages, conversions, engagement, or traffic, if you want to drive users to a landing page.
Step 3: Name your campaign, ad set, and ad for easier management. In the ad set settings, configure the following:
- Budget and schedule: choose between a daily or lifetime budget.
- Target audience: select based on age, location, interests, behaviors, and occupations (e.g., recent graduates, job seekers…).
- Ad placements: either choose “automatic” or manually select placements such as Facebook Newsfeed, Marketplace, Instagram, or Messenger.
Step 4: Create your ad content
- You can use an existing post on your fanpage or create a new one.
- Make sure the content is attractive and clearly states the recruitment position, benefits, and how to apply.
- Add a call-to-action button such as “Send message,” “Apply now,” or “Learn more.”
Step 5: Set up Facebook Pixel if available
This is recommended for campaigns with a website or landing page to track conversions.
Step 6: Review all settings
Ensure everything complies with Facebook’s policies, then click Publish for Facebook to review and approve the ad.
Tips for running effective recruitment ads on Facebook
To make your recruitment campaign on Facebook truly effective, it’s important not only to set it up correctly from the start but also to monitor and optimize it regularly. When applied flexibly, these tips will help you save budget and turn Facebook into a highly effective recruitment channel, especially useful for urgent hiring needs or mass recruitment campaigns.
Write a clear and concise job description with attractive benefits
The content of your recruitment post should focus on what potential candidates care about, such as salary, benefits, work environment, and career growth opportunities. Avoid lengthy or overly technical job listings. Instead, present the information in a clear, straightforward, and easy-to-understand format that goes straight to the point.
Run recruitment ads during peak hours
Facebook has specific peak hours such as morning (7:30–9:00), lunchtime (11:30–13:00), or evening (19:00–22:00) when users are most active online. Running recruitment ads during these time slots can help you reach potential candidates more effectively.
Prioritize promoting recruitment posts over Facebook like ads
For beginners, running ads to gain more page likes may not result in actual recruitment outcomes and often leads to higher costs. Instead, focus on boosting recruitment posts that already have good engagement. This helps Facebook deliver your content to a more relevant audience.
Split campaigns and test multiple ad creatives
Instead of focusing on a single post, you should create several smaller campaigns with different images and content to test performance. Then, keep the ads that deliver the best results and turn off the underperforming ones to save your budget.
Optimize for mobile experience and visuals
Most Facebook users now access the platform via mobile devices. Therefore, recruitment posts should be formatted to suit mobile screens: use easy-to-read fonts, clear images, and proper dimensions (square or vertical). Images should convey a positive and authentic atmosphere, for example, photos of employees working, taken in a real office setting.
Monitor, measure, and optimize regularly
After running the recruitment ads, monitor key metrics such as clicks, comments, cost per message, or cost per CV to optimize performance. If a post has high costs but delivers poor results, consider changing the content, images, or retargeting the audience.
Company providing rent Facebook recruitment ad account service
Running recruitment ads on Facebook requires in-depth knowledge of the platform, experience in handling technical issues, and the ability to continuously optimize campaigns to achieve maximum results. For many businesses, especially when hiring in large volumes or for specialized roles, managing the entire process internally can be time-consuming and unnecessarily resource-intensive.
This is where professional partners can add real value. At BlackHatWorld Agency, we offer a comprehensive solution that allows you to confidently run recruitment campaigns on Facebook without worrying about technical barriers while optimizing for better performance:
- Stable and ready-to-use ad accounts: We provide high-trust advertising accounts with various time zones and currencies, including strong account types such as BM2500, BM5000, and invoice accounts. This allows you to run recruitment campaigns smoothly, minimizing the risk of account restrictions or bans, so you can fully focus on evaluating candidates.
- Support from experienced experts: With over a decade of experience in online advertising, our team will guide you through every step. From accurately setting up campaigns to target the right audience, optimizing ads to attract quality applications, to analyzing data and adjusting strategies in real time, we ensure your recruitment campaign delivers the best possible results.
- Advanced technical support: We assist you with all technical aspects, from configuring Pixel to track candidate behavior on your recruitment website, setting up an efficient Business Manager (BM), verifying your domain to enhance credibility, to optimizing your Fanpage to build a strong employer brand.
- Flexible and secure solutions: We are committed to resolving any issues quickly and professionally. With our support policies and backup solutions, your campaign will remain active and uninterrupted, ensuring a smooth and efficient recruitment process.
Partnering with BlackHatWorld Agency not only helps you save time and resources but also enhances your chances of attracting the most potential candidates, contributing to your company’s long-term growth. If you’re still unsure, contact us now for a detailed recruitment consultation.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
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This article is also available in other languages:
- Русский: Как запускать рекламу по найму на Facebook
- English: How to run recruitment ads on Facebook
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