How to run travel Ads on Facebook
The tourism industry is gradually recovering and growing strongly after the economic downturn. To bring tour packages and attractive destinations closer to travel lovers, Facebook is a platform that cannot be overlooked. With its wide reach and accurate targeting tools, knowing how to run travel ads on Facebook will help you attract potential customers and effectively increase revenue. In this article, BlackHatWorld will provide a detailed guide to help you confidently launch your campaign.
Is running travel ads on Facebook effective?
Facebook has a massive and diverse user base in terms of age, interests, and location, making it an ideal platform to reach people who are planning their holidays or searching for new destinations.
With precise targeting capabilities, you can easily reach people who are interested in travel, outdoor activities, specific places (such as Da Lat, Phu Quoc, Sapa…), or those who frequently search for tours, flights, and hotels. The interest, behavior, demographic, and location-based targeting features help you optimize ad costs while still achieving high effectiveness.
Another advantage is that Facebook allows the display of attractive images and videos – a very important factor in the tourism industry. Breathtaking natural landscapes, crystal-clear beaches, unique cultural experiences, and joyful moments of travelers are vividly delivered to touch emotions and inspire viewers to start their journey.
However, Facebook also sets certain standards for travel advertising to protect customers, such as avoiding overly exaggerated phrases like “100% guaranteed” and any wording that may mislead or misrepresent the service. Avoid images involving violence, nudity, or sensitive political and religious content.
In addition, Facebook helps drive quick actions, allowing customers to message for a tour consultation, make phone calls, visit the website, or book a room with just a few clicks on the ad. At the same time, maintaining content on the fanpage combined with advertising helps build a strong brand and create a loyal customer community that loves travel experiences.
With these advantages, investing in how to run travel ads on Facebook is a smart marketing strategy that helps travel businesses reach the right people at the right time with the right needs.
What to prepare before running travel ads on Facebook
To run effective travel ads on Facebook, you need thorough preparation in terms of platform, tools, and content strategy. A solid foundation from the beginning not only helps ads get approved faster but also optimizes cost and significantly increases conversion rates.
A strong basic platform
The fanpage represents your brand on Facebook, so make sure the page name is clear and easy to find, with an eye-catching profile and cover photo that reflects the travel theme. The content on the fanpage should be updated regularly with beautiful images, vivid videos of destinations, real experiences, and especially highlighted tour packages. Actively engage with comments and respond to customer messages promptly.
Create a website or landing page with a user-friendly interface, fast loading speed, and good display on both mobile and desktop devices. Content and layout should be clear, including detailed information about each tour package, schedule, pricing, illustrative images, online booking features, and flexible payment methods.
Tools in the app and best practices for Facebook Ads
Meta Pixel is an essential tool to track user behavior on your website. You should install the pixel on key pages such as: tour view, tour detail, add to cart, successful payment, etc., to support conversion ads and remarketing.
If your business offers multiple tours or services, group them into separate categories like beach tours, mountain tours, festival tours, etc. This helps you run more effective dynamic ads by automatically displaying the most relevant tours to each user based on their interests and behavior.
Identify the right target customer profile to reach the correct audience, optimize costs, and increase conversion rates. People aged 18–35 often enjoy new experiences and adventure activities, while those over 35 or families tend to prefer comfort, convenience, and safety during their trips. Couples, singles, or groups of friends will also have different needs regarding destinations and travel schedules.
Focus on people who frequently search for travel-related content, check in regularly, and enjoy exploring food, nature, or specific places like “Phu Quoc,” “Da Lat,” or “Sapa.” They may also be users who have interacted with travel fanpages or previously visited a tour booking website.
In terms of location, you should target customers in major cities like Ho Chi Minh City, Hanoi, and Da Nang, where travel demand and income levels are higher. In addition, Facebook allows targeting based on geographic radius, helping you reach users near departure points or tour destinations.
The simplest way to run travel ads on Facebook
Once everything is ready, launching a travel ad campaign on Facebook becomes quite simple.
Access Ads Manager
This is the main tool to create and manage your campaigns. Choose the objective that fits your goal (for example: “traffic” to drive visitors to your website, “messages” to receive inquiries, or “conversions” if you want to optimize for booking tours).
Set up an ad group
- Budget and schedule: Set a daily or total budget for the campaign, along with the start and end time.
- Audience: Select or create your target audience based on location, age, interests, and behavior.
- Ad placements: Choose the desired placements (news feed, stories, etc.).
Create ad creatives
Format: Choose an ad format (single image/video, carousel, or collection) that matches the content you want to deliver.
Content: Upload high-quality images or videos. Write engaging primary text, headline, and description.
Call-to-action (cta): Select a cta button that aligns with your goal (e.g., “book now,” “learn more”). Make sure the destination URL leads correctly to your website or landing page.
Review and publish
Review the entire campaign one last time to ensure everything is accurate, then click “publish” to submit your ad for Facebook review. By following these steps, you can easily launch your travel advertising campaign.
Pay attention to the following when running travel ads on Facebook.
Image and video quality are a vital factor in the travel industry. Since this field strongly appeals to visual emotions, beautiful images and vivid videos of destinations and experiences attract more attention than plain text descriptions. At the same time, fast and professional responses to customers also play a key role in determining the likelihood of converting leads into bookings.
Take advantage of holiday seasons and travel peak times like summer, Tet, or Christmas to launch special offers, tour packages, and run ads to boost reach. In an effective travel advertising strategy, remarketing is an essential tool. Target users who have visited your website, viewed tour details but haven’t booked, or those who have interacted with your fanpage to increase conversion rates.
At the same time, you should regularly perform A/B testing to experiment with different ad variations such as headlines, images, calls to action, or target audiences. This will help you identify the best-performing version to scale.
Finally, don’t forget to monitor key metrics such as CTR, CPC, and cost per conversion to promptly adjust the campaign if it’s not delivering expected results. Equally important is ensuring that all information about the tour, pricing, and promotions is accurately updated on the ad and fanpage to avoid customer confusion.
Facebook travel ad account rental service
Running and optimizing travel advertising campaigns can sometimes require a lot of time, in-depth knowledge of Facebook Ads, and hands-on experience. For many travel businesses, especially small and medium-sized companies, handling everything alone can be a real challenge.
BlackHatWorld Agency, a specialist in online marketing with a focus on service industries, proudly offers Facebook advertising support services specifically tailored for the travel sector.
Our services include:
- Providing high-trust ad accounts: We offer ad accounts for rent with multiple time zones, flexible currencies, and various account types (BM2500, BM5000, Invoice accounts), helping you run campaigns with peace of mind without worrying about account issues.
- Expert team support: With over 10 years of experience, our expert team will always accompany and support you from campaign setup to performance optimization, ensuring you achieve your desired goals.
- Comprehensive technical support: We provide full support for key technical elements such as Pixel installation, Business Manager (BM) setup, domain verification, and building a standard Fanpage.
- Fast issue resolution and free backup: In addition, we help you quickly resolve any issues that arise and offer free account backup when errors occur, ensuring your campaigns run continuously without interruption.
Partnering with BlackHatWorld Agency will help you save significant time and effort while increasing the chances of success for your travel advertising campaigns on Facebook, allowing your brand to expand its reach and attract more tourists.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
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