How to run wine ads Facebook
Advertising wine and alcoholic beverages on media platforms is challenging due to strict policies from these platforms. In addition, running wine ads often requires a large budget. However, as long as you follow Facebook’s advertising standards, this can be an ideal solution to run wine ads with a low budget.
Challenges when running wine ads on Facebook
Facebook advertising is considered one of the most effective marketing channels due to its reasonable cost, broad reach, and measurable performance. However, the wine industry falls under the restricted category according to Facebook’s advertising policies, which creates more barriers when launching campaigns compared to other industries.
No targeting under 18 years old
Facebook requires that all wine-related advertisements must target users aged 18 and older. In some countries, the minimum legal age is 21. Failure to set the correct age restriction may result in ad disapproval or account warnings.
Additionally, ad content must not include characters or images that resemble minors. Such visuals may be interpreted as targeting audiences under the allowed age.
Do not run ads in prohibited countries, and some countries have their age regulations
Facebook does not allow wine advertisements in certain countries where marketing or consumption of alcoholic beverages is strictly prohibited by law, such as Afghanistan, Pakistan, Bangladesh, and others. In addition, some countries have specific legal age requirements for viewing wine-related ads. Therefore, it is essential to review and set your ad’s targeting by country to avoid reaching the wrong audience, which could result in campaign rejection or account warnings.
Provide complete information about the product and the business
Wine advertisements must disclose the product name, wine brand, alcohol content, and the information of the business that owns or distributes the product. The intermediary website or landing page must include a usage policy and a full liability statement.
Clean content, avoid using restricted language
Wine is considered an alcoholic and sensitive beverage, so it is essential to be cautious with the wording in your content. Avoid using provocative language, encouraging drunken behavior, or making invitations that pressure customers. Do not include content that implies support for losing control, reckless lifestyles, or mocking people who do not drink wine. Instead, use words that suggest mood improvement or promote positive actions, such as “reduce stress” or “relieve worries.”
Content should remain neutral and polite, with a focus on the culture of wine tasting, production process, brand origin, or mixology art. This content approach is the most widely accepted when running wine advertisements.
Promoting violence and hateful behavior is strictly prohibited
Facebook’s advertising standards strictly prohibit any form of violence, including fighting, use of weapons, or aggressive behavior. Images that show discrimination, mockery, personal attacks, or incite hatred will be immediately rejected by Facebook, even if they are not directly related to the product.
How effective is advertising wine on Facebook?
As long as businesses comply with Facebook’s regulations, running wine ads can still deliver measurable results despite the platform’s strict policies.
Facebook Ads allows businesses to showcase their products directly to target consumers through engaging images, videos, or collections. With a detailed tracking system (Pixel, event conversions, etc.), you can monitor user behavior from the moment they view the ad to the point of purchase, helping to optimize conversion rates.
In addition, Facebook supports remarketing, which lets you re-engage users who have previously visited your website, viewed wine products, or interacted with your fanpage. This significantly increases the chance of closing sales and boosts actual revenue.
With a massive user base, Facebook offers advertisers a highly detailed targeting tool based on age, gender, location, shopping behavior, interests, and many other criteria. This allows advertisers to easily identify and reach the right consumer groups who are interested in premium wine, traditional wine, imported wine, or those who frequently attend parties, restaurants, bars, and similar places. In particular, the lookalike audience tool helps expand the market by targeting users with similar behaviors to existing customers, increasing reach while still ensuring relevance.
Building a brand becomes easier with creative video content that tells the brand story, showcases the wine production process, or features eye-catching seasonal product photography. The fastest way to grow awareness is to hire well-known KOLs or influencers to create viral review content. Communicating and engaging with customers is also a key factor in creating positive impressions, building trust, and encouraging customer loyalty while attracting new ones.
Preparing to run wine ads on Facebook
To run wine ads effectively on Facebook and avoid being rejected due to policy violations, you need to be fully and professionally prepared from the beginning. Below are the essential elements required before launching your campaign:
A Fanpage is the “face” of your brand on Facebook. The page should be set up with a profile photo, cover image, contact details, and a detailed introduction about your wine brand. It is recommended to post regularly with well-crafted content that provides education or shares.
A well-designed intermediary website or landing page should present wine product information clearly, including origin, production process, legal documentation (if available), and purchasing terms. Especially when running ads that lead to the website (conversion-focused campaigns), the landing page must not include content that violates Facebook’s wine advertising policy, such as suggestive images or overly stimulating content promoting alcohol consumption.
Using an ad account with a stable spending history will help improve credibility and reduce the risk of restrictions when advertising regulated products like wine. It is best to use a verified personal ad account or Business Manager (BM) with clear business information.
Creating clean content that aligns with the campaign objective is essential in this industry. Avoid using provocative language, exaggerated promises, or describing the emotional or sexual effects of wine. The content should focus on wine appreciation culture, lifestyle, brand storytelling, or suggestions for using wine on special occasions. Images and videos must be professional and should not include suggestive or inappropriate visuals.
Identifying your target audience is key to optimizing your budget and reaching the right consumers who drive revenue. Facebook requires ads to be shown only to users aged 18 and older, and in some countries, the minimum age is 21. Be sure to comply with each country’s age restrictions. Depending on the wine product type, choose a suitable gender target—such as wine for female audiences or traditional and imported wine for male consumers. Use interests and behaviors like wine tasting, wine collecting, frequent event attendance, or visits to bars/lounges. These users tend to have higher spending capacity and show genuine interest in your product. For location targeting, prioritize large, populated cities.
How to set up a wine ads on Facebook
Before getting started, you need to prepare all the necessary elements to ensure your ad passes Facebook’s review quickly.
Prepare advertising assets
A professional fanpage with clean content that does not contain prohibited keywords. Images or videos must be clear, high quality, and should not be sexually suggestive or promote excessive wine consumption. The content of the post should be neutral, without emphasizing the benefits of wine or claiming that wine is good for health. The website or landing page displaying the product must comply with legal regulations. The ad account should have a high trust score and stable activity—avoid using a completely new account.
Wrapping VPCS links and creating an intermediate website
Since advertising wine is a restricted product/service, placing the product link directly in the ad may lead to rejection or account limitation. Therefore:
- Create an intermediate website (news, blog, or review-style layout) that does not contain direct sales content.
- Use a policy-violating content (VPCS) link wrapping service to redirect from the ad to the intermediate website, which then leads to the official wine sales website.
- Ensure the intermediate domain is not blacklisted and loads quickly with mobile compatibility.
Clean campaign setup
Campaign objective: It is recommended to choose traffic or engagement to increase approval chances. Avoid selecting conversion if the account is still new.
Ad group:
- Target users aged 18 and above in regions where wine advertising is legally allowed.
- Targeting by interest: wine, premium beverages, events, bars, restaurants, high-end lifestyle.
- Budget: Start with a low budget for testing, then scale gradually.
- Ad placement: Prioritize Facebook News Feed, Instagram Feed, Facebook Stories. Avoid Audience Network.
Redirect the campaign using a VPCS-wrapped link
When creating the ad, attach a VPCS-wrapped intermediate link to the CTA button to ensure that the content does not include sensitive keywords such as “wine,” “red wine,” “beer,” “alcoholic,” “alcohol content,” “intoxicated,” etc. Instead, use metaphorical keywords such as “elegant gift,” “drink for connoisseurs,” or “mature flavor.” After reviewing all content, images, and links, you can publish the campaign and wait for approval.
Ad performance tracking and optimization
Once the campaign is live, continuous tracking and optimization are essential to achieve the best results and maximize profits when running wine ads. This process helps maintain performance and ensures compliance with policies.
Monitor key metrics and KPIs:
- Cost per result: Indicates how much you are paying to generate a purchase, message, or meaningful visit.
- ROAS (Return on ad spend): Especially important in e-commerce, showing how much revenue you earn for every dollar spent on ads.
- CTR (Click-through rate): Measures how appealing your ad is. A high CTR usually means your content is engaging the right audience.
- CPM (Cost per 1,000 impressions): Helps assess how competitive your targeting audience is.
- Conversion rate: The percentage of viewers who take a desired action on your website or fanpage after seeing the ad.
- Frequency: Ensures that the ad isn’t shown too many times to the same user, which can cause fatigue or annoyance.
Audience analysis: Identify which audience segments are generating the best results at the lowest cost. Allocate more budget to these segments. Continuously test new audiences based on data and logical inference.
Ongoing A/B testing:
- Ad creatives: Test different versions of images, videos (including opening scenes, various calls-to-action within the video), headlines, and main copy. Always prioritize elegance, sophistication, and responsibility.
- Call-to-action: Compare the performance of different CTA buttons (“buy now” vs. “discover”).
- Audience: Compare the effectiveness of targeted audience groups, or test different detailed targeting options, such as preferences for specific types of wine.
- Ad placement: Test individual placements to determine which delivers the best results for your product.
Optimize budget and bidding: If an ad group or ad creative is performing well with a low cost per result, consider increasing the budget gradually and cautiously. On the other hand, if the cost is too high or performance is low, adjust the bid or pause and replace it with other creatives or audiences.
Refresh ad content regularly: To maintain user interest and avoid ad fatigue, continuously create new ad formats, videos, and stories (while staying compliant with policies) to attract users.
Monitor and respond to comments/messages: Respond quickly and professionally to customer inquiries under ads or through messages. Always maintain a responsible attitude and avoid encouraging excessive use of wine or alcohol.
Facebook wine advertising account rental service
Running wine ads on Facebook is one of the most complex and high-risk areas due to the platform’s extremely strict advertising policies and tight legal regulations in Vietnam. Handling issues such as restricted accounts, rejected content, or optimizing campaigns for high performance can take a lot of time and resources. For many businesses—especially small companies or those lacking experience—partnering with a professional service provider is the optimal solution. BlackHatWorld Agency is proud to offer comprehensive Facebook advertising support services.
Our services include:
- High-trust advertising account rental: We provide a variety of advertising accounts with flexible time zones, currencies, and stable account types such as BM2500, BM5000, and Invoice accounts. In particular, we have experience working with accounts used for sensitive industries, helping you launch campaigns smoothly and stably, while minimizing the risk of restrictions or account bans—a common issue in the wine industry.
- More than 10 years of expert support: Our team of experts will stand by your side from the very beginning. We support you with accurate campaign setup (set camp), optimize performance for maximum conversions and revenue, and provide in-depth data analysis to help you adjust your strategy in real time. Our deep understanding of Facebook’s algorithms and policies allows us to help you overcome various challenges.
- Comprehensive technical support: We assist with all key technical elements such as Pixel configuration to track user behavior accurately, effective Business Manager (BM) setup, domain verification to boost ad credibility and delivery, and Fanpage optimization to attract and retain customers.
- Quick issue resolution and free account backup: We also handle all arising issues promptly, especially those related to Facebook’s ad policies or account restrictions/lockouts. We offer free account backup services in case of any errors, ensuring your campaigns remain active and uninterrupted, so you can focus on growing your business and building your brand.
Partnering with BlackHatWorld Agency will significantly save you time and effort, while increasing the chances of success for your wine advertising campaigns on Facebook. It helps deliver your products to the right target audience and supports sustainable business growth.
Facebook advertising account rental price list?
| BUDGET/DAY | FEE |
|---|---|
| 200 usd – 2000 usd | 6% |
| 2001 usd – 5000 usd | 5% |
| 5001 usd – 10000 usd | 4% |
| 10001 usd – 20000 usd | 3% |
| >200001 | 2% |
Please note: The pricing table above applies to white-hat (WH) advertising categories only. For insurance (BH) and shipping (GH) categories, an additional 1% will be charged.
💬 Free Consultation!
- Telegram: @bhw_agency
- Whatsapp: +84819001811
- Wechat: bhwagency
- Email: [email protected]
- Website: https://blackhatworld.io/
💰 Instant Refund!
We will refund 100% of the unused advertising budget if you stop using the service within 30 minutes, with no additional charges.
This article is also available in other languages:
- Русский: Как запускать рекламу похудения в Facebook
- English: How to run wine ads Facebook
- 中文：
