The BEST Facebook Ad Creatives for 2025

In advertising, format is important, but messaging is the key to success or failure. A correct message can create an explosive campaign, while a wrong message can easily lead to ad failure, no matter how eye-catching the design is. Therefore, for each ad format, we not only analyze how to implement it but also share messaging strategies and supporting elements that have been proven effective in reality.

If you are struggling to decide which ad type to test next, or have not found a way to “close” the message to generate conversions, then this article will be a detailed guide for you. BHW will help you grasp how to quickly create high-converting ads even if you are new to Meta Ads or have a limited budget. Let’s explore the full set of 8 ad formats below.

BHW is proud to be a leading agency in the field of Facebook ad account rental, supporting both white hat (WH) and black hat (BH) niches. We provide comprehensive advertising solutions suitable for businesses of all sizes globally.

With our all-in-one ad account rental service, BHW has accompanied thousands of businesses in successfully launching millions of campaigns, creating impressive figures in revenue and sustainable growth.

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Below are the Hot Trend 2025 ad formats that you should apply to boost revenue on Facebook:

Authority-based advertising

In advertising, “authority” means leveraging the reputation of an influential individual or organization to build trust with customers. When consumers see a credible expert or figure behind a brand, they are more likely to make a purchasing decision.

For example: Andrew Huberman, a renowned neuroscientist, collaborated with Roga to promote red light therapy glasses. The image ad was extremely simple: Huberman wearing the glasses, with a close-up of the product and the call-out line, “Now available in prescription and readers.”

This works because consumers trust Huberman, and that trust transfers to the brand. Additionally, the video version is even more impressive: Huberman directly explains how the glasses help with evening relaxation and improve sleep. There’s no loud background music or fast-paced edits, just a sincere sharing. This is a prominent trend for 2025, as users are gradually getting tired of the “noisy” videos from 2024.

Ads with a gray background & product color palette.

This is a minimalist yet extremely powerful ad format, proven effective with budgets up to millions of dollars.

For example: A fashion brand that competes directly with Buck Mason. The ad shows four products placed on a gray background, with clear call-outs like “100% organic cotton” and a red strikethrough retail price. No complex lifestyle, no frills, just simplicity and a direct appeal to customer needs.

Reason for success: The clean, easy-to-view design brings a sense of trust and professionalism. Case studies show: one client achieved an 11x–12x ROAS, selling out their entire inventory; another brand, spending over $1 million/month, maintained this ad creative for more than a year without it becoming saturated.

“Sold Out” ads

This is a form of advertising that leverages the elements of scarcity and urgency to drive purchasing action. When a product has previously sold out, it serves as proof of its strong appeal.

For example: “The dress sold out in just one week.” The image is simple, with a large zoom on the product; no need for complex lifestyle scenes. Customers will immediately feel FOMO (fear of missing out) and want to place an order right away.

Features & Benefits ads

This is a direct type of advertising that clearly states what the product offers users instead of just saying “new design” or “special edition launch”. Viewers can easily understand why they need the product without much deliberation.

For example: A Pickleball bag – a simple call-out: “The pickleball bag we love”. Right below it is a list of specific benefits: “Holds 3 balls, can be worn cross-body, holds 2 rackets.”

Comparative advertising

This is a classic but always effective form of advertising because it helps customers clearly see the difference. This type of ad is especially effective for brands that want to emphasize their superior quality.

For example: a Pop Smith Popcorn Maker made of durable, lifetime-lasting stainless steel is directly compared to a competitor’s product made of thin aluminum that can easily burn popcorn. The product images are placed in a realistic kitchen setting, helping customers easily visualize them.

Charisma-based advertising

We don’t always have a famous face, but just a character with enough personality and the right brand vibe can create great appeal.

For example: Wild Hats – a cowboy hat brand. The video was shot in a woodworking shop with a strong-styled craftsman and natural dialogue. No need for a professional actor – just authenticity and charisma. This is a “golden key” for new brands that want to build an emotional connection with customers.

Lifestyle + Product Focus Ads

The combination of lifestyle images and close-up product shots adds depth to the ads. Clever copywriting helps ads last longer and not quickly become “stale” from having only one meaning.

Example: Jackson Gold chains with a smart headline: “Chains you never want take off.”

Multi-layered message: Water-resistant, non-tarnishing, or simply so beautiful that users do not want to take it off.

Evergreen Ads

Evergreen Ads are a type of advertisement that can run continuously with only minor adjustments to keep them fresh. The strength of evergreen ads is that they help save on creative costs while maintaining sustainable effectiveness over a long period.

For example, a nail polish brand might change the call-outs seasonally: “fall nails,” “winter nails,” “spring nails,” but for the same product. Or, for nutritional supplements, you should have multiple versions (powder, protein bars, whey) so there is always a way to appeal to different customer segments.

How do you know if your Facebook ad is truly successful?

One of the biggest questions any advertiser asks is: How to measure campaign success? Beyond just looking at likes, comments, or clicks, what is more important is evaluating effectiveness based on the revenue and profit generated.

For instance, in an account we managed, the total spend was nearly 100,000 USD, bringing in 22,000 USD in revenue with an average ROAS of 2.03. These numbers not only provide an overall picture but also help us precisely identify which ads are “winners” for scaling. And this process can be applied to any account, whether you spend just 100 USD/month or up to 100,000 USD/month.

Detailed analysis process

Step 1: Select all campaigns and filter at the ad level to get the most specific view.

Step 2: Filter ads with impressions > 0 to remove dead ads that have not reached any users.

Step 3: Sort by spend to immediately see which ads are consuming the most budget.

Step 4: Focus on only 3 core metrics in e-commerce:

• Spend
• ROAS
• Revenue

These are the three golden metrics that determine the success or failure of a campaign.

Step 5: Identify ad outliers—ads with high spending and a ROAS that significantly outperforms the average.

For example: In the same account, there is an ad that spent 11,000 USD (more than 10% of the total budget) but achieved a ROAS of 2.5, which is significantly higher than the average of 2.03. Clearly, this is a winning ad and what needs to be done immediately is to duplicate it, test many other variations to scale up, instead of allocating evenly to all ads.

The Facebook ad samples that BHW shared above are not just creative ideas, but also a harmonious combination of engaging content, impressive visuals, and optimized strategies targeting the right audience. With the constant changes in user trends and behavior, we believe that advertisers need to be flexible, continuously test, and update to achieve the highest effectiveness. Get inspired by the outstanding ad samples to optimize your campaigns and make 2025 the year of explosive revenue on Facebook!

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This article is also available in other languages:

• 中文： 
• Русский: Лучшие шаблоны рекламы Facebook 2025 года
• English: The BEST Facebook Ad Creatives for 2025