How to Use Facebook Ads for Business Page Growth (7 Proven Strategies 2025)
In the digital era of 2025, Facebook remains one of the most powerful advertising platforms, helping businesses develop their brand, expand their customer base, and increase sales. However, not everyone knows how to utilize Facebook advertising effectively to achieve real business goals. Many advertisers still struggle with “burning budget” without delivering clear results.
So, in this article, BlackHatWorld will share 7 proven Facebook advertising strategies that help business owners build, develop, and optimize their Facebook business page sustainably. These methods have been successfully applied by thousands of large and small brands globally, and can absolutely help you achieve a breakthrough in 2025.
Essential Preparations for Running Effective Facebook Ads
To launch a truly effective Facebook ad campaign, advertisers need to ensure that everything is thoroughly prepared right from the platform’s foundation. Many people often skip this stage, believing that all it takes is funding the account and clicking launch, but in reality, getting the initial setup right is the factor that determines 70% of the campaign’s subsequent effectiveness. Below are the crucial preparatory steps you should complete before spending any money on advertising.
Instagram Account for Business
Make sure your Instagram account is a business account or a creator account, not a personal one. If you are still using a personal account, Meta will not allow you to run ads or connect the account to Facebook Ads Manager. Don’t worry, the conversion is very simple:
- Open the Instagram app → Settings → Switch to Business or Creator.
Creating a Business Manager Account
We often liken Business Manager to the “headquarters” for all your marketing activities. This is where all assets, such as fan pages, ad accounts, pixels, staff, and access permissions, are stored.
When you first start, Facebook automatically grants you a personal ad account. However, this account is tied to you, not the business. If the account happens to be locked or an agency takes over administrative rights, you could lose all the advertising data you have built.
Therefore, you should create a separate business manager account for the enterprise. Currently, Meta is gradually replacing Business Manager with Business Portfolio, which has a newer interface but similar features, so you can proceed with the setup confidently.
Adding a second administrator.
One of the common mistakes we see many businesses make is having only one sole administrator for their business manager. The consequence is that if you are hacked or if Meta locks your account, you will lose access completely.
The solution is very simple: Add a second administrator, who can be a trusted employee, assistant, business partner, or family member.
Creating your own ad account
After obtaining Business Manager, the next step is to create your own ad account. We have encountered many small businesses that let an agency or freelancer run ads using the agency’s accounts, and the result is that when the contract ends, they lose all valuable data, history, and pixel data. Advice:
- Always create your own ad account and place it within your Business Manager.
- Never let an agency use their account to run ads for you.
The ad account is a core marketing asset, and if you do not own it, you cannot control your data or campaigns.
Creating and Attaching a Data Set ID (Pixel)
The data set ID, previously known as the Facebook pixel, is a tool that helps track and collect user behavior on your website. We recommend that you only need one pixel per business, and you should install it on every website you own.
For example, if you have a booking website, an experience-sharing blog, and a promotional landing page, attach the same pixel to all of them. Even if you are not running ads yet, it will quietly collect data, helping you create Custom Audiences or Lookalike Audiences in the future.
Don’t forget to connect the Data Set ID to the ad account in Business Manager and use identical names for easy management. Without a Pixel, you are running ads “in the dark,” but with a properly installed Pixel, your ads will become increasingly smarter, more accurate, and more cost-effective.
Assigning Permissions to Individual Assets
Once everything is set up, including the page, Instagram account, ad account, Pixel, and personnel, the final step is to clearly assign access permissions to each person.
If your employee or partner cannot see the page or Pixel within Business Manager, the cause is usually that they have not been correctly assigned permissions. When set up properly, you can control all assets with a single click: adding, removing, or changing access rights without having to scramble through every platform.
For example, if you hire an ad specialist, you only need to grant them temporary access within Business Manager, instead of sharing your personal account password. This approach is both secure and professional.
How to Use Facebook Ads for Business Page Growth (7 Proven Strategies 2025)
We have tested hundreds of different campaigns for clients across various sectors, from real estate to tourism, to e-commerce, and found that certain strategies yield outstanding results. These strategies not only help increase page traffic and attract new customers but also boost the conversion rate and build long-term brand equity. Below are 7 proven Facebook advertising strategies for 2025, which will help you optimize ad performance, save costs, and sustainably grow your business page.
Use Facebook Mobile Ads Combined with Instagram Ads
In 2025, mobile ads account for up to 94% of Facebook’s ad revenue, equivalent to about $16.34 billion per quarter. This shows that if you are a serious advertiser looking to expand your reach, mobile is the “playground” where you need to be.
When we deploy a Facebook ad campaign, optimizing for mobile devices is mandatory. Ask yourselves: Is your landing page designed to be mobile-friendly? A common mistake many advertisers make is running Facebook ads targeting mobile users but directing them to a website that is hard to read, slow to load, or only designed for desktop computers. This not only causes viewers to exit the page quickly but also increases advertising costs needlessly.
In the testing process, we noticed that Facebook ads on mobile devices yield excellent results in many fields, from consumer retail to B2B. For instance, a beauty product campaign promoted on mobile helped our client double the number of clicks and reduce the cost per acquisition (CPA) by 40%.
Our advice to you is to create separate ad versions for the desktop newsfeed and the mobile newsfeed.
- On desktop, longer link descriptions often work effectively, helping to emphasize the USP (unique selling proposition).
- On mobile, the headline is smaller, so the main ad copy becomes the primary attraction factor. Write it briefly, make it easy to understand, and create an immediate impulse to act.
Do not forget to utilize Facebook’s Audience Network to expand your display range, helping the campaign reach millions of users outside the main platform.
Building a New Marketing List with Lead Ads
If you are looking to collect leads without driving them off Facebook, then Lead Ads are the ideal tool. This type of ad allows users to enter their contact information directly on Facebook, making the sign-up process quick and seamless.
We usually start by creating a Custom Audience of people who have visited the website or read the blog in the last 30 days but have not converted. Then, we run a Lead Ads campaign to collect emails and nurture them through an automated email marketing system.
For instance, AdEspresso ran an ebook promotion campaign using lead ads and collected customer emails for an average cost of only $2. They also conducted a test comparing lead ads with ads using a separate landing page. The results showed that:
- Lead Ads perform more effectively on mobile devices.
- A separate Landing Page yields better results when users access it from desktop computers.
If your content is engaging and provides real value (such as an e-book, offer, or free guide), users will be willing to leave their contact information. This is an effective way for advertisers to build a high-quality lead list without overspending.
Combining Facebook and Google Ads
Instead of asking, “Facebook vs Google: Which platform is more effective?” why don’t we advertise on both platforms? The great thing about digital marketing is the ability to combine multiple platforms to optimize effectiveness. You do not have to “bet” your entire budget on one channel and hope for a miracle. Instead, let Facebook ads and Google ads work in parallel, supporting each other throughout the customer’s conversion journey.
For example, when someone searches for “best price Da Lat villa rental” on Google and sees your website, they might visit but not book right away. Later, thanks to Facebook remarketing ads, this customer will continue to see images of that villa on Facebook or Instagram along with an attractive offer. This combination helps maintain brand presence, encouraging them to return and complete the transaction.
We have seen many small businesses adopt this model and achieve a conversion rate increase of up to 40% in just a few weeks. While Google attracts customers who are actively searching, Facebook helps nurture and persuade them with images, stories, and emotions.
Running a free Giveaway campaign
If you want to attract more clicks on your Facebook ads, offer users something truly valuable. Free giveaways and contests always have a strong appeal, especially when they are cleverly designed to create natural interaction.
For instance, SurveyMonkey once organized an attractive rewards program, encouraging users to participate in a survey for a chance to win a prize. Similarly, Del Mar Fans & Lighting created a “vote & win” campaign, where participants only needed to vote for their favorite lighting product to be entered into a prize draw. This is a way to both promote the product and increase brand awareness without focusing entirely on sales.
When running a giveaway ad, we always encourage you to aim for long-term goals, such as increasing brand awareness, expanding the potential customer base, or collecting information for retargeting. If you are targeting a cold audience, select the “Reach” campaign objective, so Facebook delivers the ad to as many people as possible.
Combining Facebook Advertising and Content Marketing
Many businesses today run Facebook ads only to convert warm leads into actual buyers. However, many also make the mistake of simultaneously targeting cold leads with direct sales ads, which significantly reduces campaign effectiveness.
The reason is that cold leads know nothing about your brand, so immediate sales advertising will make them feel unfamiliar and distrustful. This is where content marketing comes into play.
Instead of immediately promoting the product, we recommend sharing useful content that brings value to the viewers. For example, the Moz brand built its reputation by continuously posting high-quality articles on SEO strategy, helping it gradually become a leading expert in the field. Once customers trust you and feel familiar with you, they will be more receptive to your sales ads.
Content marketing helps warm up cold customers, bridging the gap between “brand awareness” and “purchase decision.” Start by sharing blog posts, tutorial videos, or free e-books, and only then transition them to conversion-oriented ad campaigns.
Running profitable Upsell campaigns
According to statistics, returning customers contribute up to 41% of revenue in the US and spend 5 times more than new customers. Therefore, running Upsell (add-on sales) campaigns is one of the most effective ways to maximize profits.
For example, the MOO brand targeted customers who had previously purchased business cards by introducing custom-designed notebooks, which significantly increased their average customer value. Meanwhile, a premium tea brand implemented a special discount campaign for previous customers, thereby recovering a large volume of repeat buyers.
For B2B businesses, introducing products through a referral program also yields outstanding results, as 84% of B2B decision-makers start their purchasing journey from a trusted referral.
Nurturing Potential Clients and Retaining Existing Customers
Not every customer is ready to make a purchase the first time they see an ad. Some people need more time to consider, so lead nurturing is extremely crucial.
We advise you to create periodic remarketing campaigns, sharing content relevant to each customer group. For example, the Keap brand targeted small business owners with detailed how-to ads and tips for effective business management, helping them maintain interest throughout the decision-making process.
Furthermore, retaining existing customers is also key to sustainable growth. Satisfied customers are often willing to refer friends, repurchase products, and upgrade services at a much lower cost than acquiring new customers.
We also regularly organize annual surveys to listen to user feedback and strengthen our connection with the community. This is a great way to show respect and maintain long-term relationships with clients.
Facebook advertising remains one of the most powerful tools for business growth in 2025. When you know how to combine the right strategies, building a brand and expanding your customer base will become easier and more effective than ever. Start with a clear plan, continuous testing, and constant optimization to achieve the best results.
Frequently asked questions
Facebook supports many video formats, but the vertical format (4:5 hoặc 9:16) often yields the highest effectiveness, especially on mobile devices. However, you should also experiment with the square format (1:1) for ads appearing in the news feed to ensure flexibility.
To optimize conversions, deliver the main message in the first 5 seconds, add a clear CTA (such as “sign up now” or “learn more”), and use subtitles so that viewers who do not turn on the sound can still understand the content. Additionally, you should run A/B tests to determine which video style best suits the target customer group.
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