How to Be Eligible for In Stream Ads on Facebook?

If you are interested in how to turn on Facebook monetization, this is the content specifically for you. Whether you are in Nigeria, Ghana, South Africa, the USA, UK, Dubai, Canada, or any other country, the methods we share can be applied effectively. In this article, BlackHatWorld will guide you step-by-step on how to become eligible for In-Stream Ads and provide optimization tips to increase your chances of generating sustainable income from Facebook.

What are In-Stream Facebook ads?

Currently, many of you are still creating and uploading videos to Facebook, TikTok, or YouTube, but have never earned any income from them. This is a real shame because, in addition to using videos to nurture an audience and guide them to products, courses, or services, the videos themselves can also become a direct source of income for you.

Many people have a common belief that “Facebook is not a good platform to make money, you have to go on TikTok, Instagram, or YouTube to earn an income.” But the truth is, Facebook is investing heavily to compete directly with YouTube by expanding the In-Stream Ads program, where content creators can monetize their videos. Facebook understands that to retain users and create a sustainable ecosystem, it needs to bring financial benefits to you.

If you are a business owner or an advertiser, this opportunity is even better. By simply joining In-Stream Ads, you can both promote your brand and generate an additional passive income stream from your own videos.

How In-Stream Ads work

The interesting point about In-Stream ads is that they can be applied to almost any type of video that we and you upload, including:

• Videos posted directly on a fanpage or personal profile.
• Videos in Facebook groups.
• Livestreams.

In other words, any eligible video can become a “money-making machine” and create a steady income stream for creators.

Types of In-Stream Ads

When you are eligible, Facebook will automatically display ads in your videos in three popular formats:

• Pre-roll Ads: 5–15 second ads that appear before the video starts (similar to YouTube).
• Mid-roll Ads: 5–15 second ads inserted in the middle of a video, helping creators increase their revenue as viewers continue to watch.
• Image Ads: Banners or small images that appear while the video is playing without interrupting the viewer’s experience.

For example, if you post a video sharing “10 effective online marketing tips in 2025,” Facebook can insert a 10-second ad for email marketing software in the middle of the video. The audience finishes watching the ad, and you earn additional revenue from the content you created.

How to Be Eligible for In Stream Ads on Facebook?

To monetize on Facebook and set up In-Stream ads, content creators need to understand some important requirements. This is the first step to avoid the situation where you put a lot of effort into content but are not eligible for monetization. We will analyze each part in detail, along with advice, so that you can easily apply it.

Requirements to enable In-Stream ads on Facebook

First, we need to clearly determine whether we are eligible. In reality, many of you have met the criteria but do not know how to check. According to the latest regulations from Facebook, the requirements include:

• The creator must be 18 years of age or older.
• Must reside in an eligible country for monetization.
• For personal profiles, a minimum of 5,000 followers is required.
• For Fanpages, a minimum of 10,000 followers is required.
• In the last 60 days, at least 60,000 minutes of views must be accumulated (previously 600,000 one-minute views).
• The page or profile must have at least 5 active videos.
• The content must comply with Facebook’s partner monetization policies and content monetization policies.
• Must comply with Community Standards.

Our advice: You should carefully review your posted content to ensure no policies are violated. With just one violation, Facebook may remove the monetization feature (demonetize), and the possibility of restoration will be almost zero.

For example: If you create entertainment content, avoid using copyrighted music. If you do product reviews, present them neutrally and do not make excessive promises such as “guaranteed to lose 10kg in one week.”

Documents needed to register for In-Stream Ads.

To set up monetization or In-Stream ads, you need to prepare some valid documents. This is a step that many people overlook, but is very important.

Personal/Business tax identification number (TIN).

• This is the most important document for verification with Facebook.
• If you are a business owner → contact the Federal Inland Revenue Service (FIRS).
• If you are a personal registrant → contact the local Inland Revenue Authority.

Note: You should not buy a random TIN on Google or from untrustworthy websites. We recommend that you register officially to avoid legal troubles and rejection during the review process.

Dollar Account

This is where Facebook pays out your revenue. You can open one at popular banks like GTBank, Zenith Bank, or your current bank (just request to open an additional USD account). When opening an account, you will need to prepare:

• The bank’s SWIFT Code
• The Zip Code of your residential area theo địa chỉ cụ thể).

Your legal name

This is not your brand name, but the name on a valid identification document. You can use your national ID card, passport, driver’s license, voter’s card, or bank card.

How to check for Facebook monetization eligibility.

You can check if you are eligible for monetization by yourself by following these steps:

• Open Facebook → go to your profile or Fanpage.
• Click on Professional Dashboard.
• Select Monetization.
• The system will display the tools you are eligible for, such as Ads on Reels or In-Stream Ads.
• If you see the Set up button, you can begin the application process as instructed.

For example, if you manage an entertainment Fanpage with 15,000 followers and over 70,000 minutes of views in the last 60 days, you will see the Set up button for In-Stream Ads immediately when entering the Professional Dashboard. At this point, you only need to add a TIN and a USD account to enable monetization.

4 Tips to increase your income with Facebook In-Stream Ads

When monetizing with Facebook In-Stream Ads, it’s not just about creating quality content; how you manage and optimize your videos also directly impacts your revenue. Here are four practical tips we want to share that you and other advertisers can apply to boost your monetization effectiveness.

Paid Promotion / Branded Content

If you agree to let brands run ads directly on your videos (Paid Promotion or Branded Content), most of your revenue from Facebook ads will be close to zero. Therefore, we recommend that you only collaborate if you receive direct compensation from the brand. This both protects your interests and prevents exploitation without generating additional sustainable income.

Boost Post

Many people often misunderstand that using the Boost Post feature will forfeit the right to earn income from In-Stream Ads. In reality, this is completely false. Boost Post only helps increase video reach and visibility, while revenue still comes from organic views and natural interactions.

Therefore, instead of being concerned, you can view Boost Post as a reasonable strategy to push videos to reach more potential viewers, thereby indirectly increasing views and revenue.

Cross-posted Content

Cross-posting is a way to share videos from one page to another, helping to increase reach and views. However, if overused, this strategy can negatively affect the performance of the entire Fanpage, not just the monetization aspect.

We advise you to use cross-posting in a controlled manner, prioritizing truly high-quality or viral videos. This is how to double your reach effectiveness without affecting your page system.

Deleted Post / Expired Post

In cases where a video violates policies and must be deleted, sometimes the revenue from that video will not be counted. However, we have two tips to minimize this risk:

• Wait until the cutoff period (the 21st of each month) before deleting the video. This way, the revenue already generated will be counted in the payment cycle.
• Turn the video into an expired post. When you do this, the video will disappear from the public timeline, but it will still be kept in Creator Studio and continue to generate revenue.

To be eligible for Facebook in-stream ads, advertisers need to ensure they meet all the criteria, from content and follower count to real-world engagement. By persistently building a quality fan page and complying with policies, we not only unlock sustainable earning opportunities but also build a reputable brand, attracting an increasing number of loyal audiences.

Frequently asked questions

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This article is also available in other languages:

• 中文： 
• Русский: Как соответствовать требованиям для рекламы In-Stream на Facebook?
• English: How to Be Eligible for In Stream Ads on Facebook?